4 Interesting Facts on Mobile Marketing and 5 Tools to Reach Customers on the Way

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4 Interesting Facts on Mobile Marketing and 5 Tools to ReachCustomers on the Way

Web application development in India is an important offshore project that caters to globalbusinesses. Web applications have always captured and sustained interests of internet users.They present a lot of advantages and hence serve as preferred mediums to completenumerous tasks by users who use the internet. Web applications are slowly giving way tomobile applications since the latter is quicker, easier, can be accessed anywhere and anytimeand basically within the control of your hand. Web application development services aretoday creating successful mobile apps that offer numerous advantages.

The presence of mobile in everyday life is indomitable. The little screen opens a plethora ofpossibilities and opportunities that can be exploited to the maximum in order to enhanceengagement and selling. Web application development in India today focuses on the creationof superior web and mobile apps for a better future in the virtual world. Here are some factsthat support the need for mobile friendly websites and mobile applications for businesses, bigor small.

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1. 1.4 billion

2013 saw 1.4 billion smartphones used. Hand held devices account for another big number.The drop in price of smartphones and entry of numerous competitors in this space indicatesthe use of internet through these hand-held devices. The world is shrinking and smartdevices are indicative of how much can be done through a tiny screen. A whoppingpercentage of population complete their routine tasks like bill payment, ticket booking,event confirmations, registrations, cancellations, shopping, interactions and business throughinternet.

2. 57, 293 hours

Research has shown that an average American spends at least two hours per day on a mobilephone. He spends quality time on the internet reading, learning and gathering knowledge onwhat is available and what isn’t. 2 hours in a day results in 57, 293 hours in a lifetime. That isa lot of time to capture, sustain and nurture interests of prospects and customers. Proficientweb application development services caches in on this time.

3. 1 out of 4

Studies have shown that one in four online searches is performed on mobile devices. Andthat time isn’t too far when 3 out of 4 or all searches are done through hand-held devices. Ifthis is the number achieved within a short span of time, then the mobile must be doing a lotof things right and marketers should have already been in this space to reap maximumbenefits.

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4. 57 percent

There are many facts researched by web application development experts in India. Of all, themost important is that 57 percent of users who have bad experience with poor mobilewebsites do not recommend such sites to their friends and family or other people in theircircle of influence. This is a big percentage and hence must be meticulously handled so as tomaximize on word-of-mouth marketing that is usually the most effective.

In 2012, $139 billion was attributed to mobile marketing but these numbers extrapolated in2015 stand at $400 billion. Web application development services must possess goodunderstanding of these numbers in order to maximize on mobile marketing campaigns

5 Tools to Reach Customers on the Way

Looking to up your mobile marketing game? Here are five vendors that canhelp.

1. MailChimp

Email marketing is one of the most popular ways to stay in touch with customers, and thereare now many tools that can help you mobile-enable these programs..

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2. Red Stamp

If you’re looking to make an impression withyour digital correspondence, check out RedStamp –- the company just launched CreateYour Own Collection that enables smallbusinesses to create and send custom,branded letterhead, business cards, notes,invitations and announcements from mobileand desktop devices.

3. Swipely

Mobile functionality can also make it easy forcustomers to join your loyalty program.


4. TextUs.Biz

A recent Time magazine mobility pollfound that 32% of people would rathertext than talk if given a choice.

5. Facebook

According to recent Facebook usageresearch by IDC, smartphone users checkFacebook an average of 14 times per day,so make sure to consider Facebook'slatest advertising products, such asFacebook Offers and Promoted Posts, toreach and engage your target customerson mobile.

According to recent Facebook usage research by IDC, smartphone users check Facebook anaverage of 14 times per day, so make sure to consider Facebook’s latest advertising products,such as Facebook Offers and Promoted Posts, to reach and engage your target customers onmobile.

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