1. Todd D. McPartlin

2. iMarketing Leaders R4 Marketing System Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 3. Chapter 10 In My Book. 30 Seconds Of Fame Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 4. Nielsen: While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 5. Why video? 1. 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore) 2. Online video users are expected to double to 1.5 billion in 2016. (Cisco) 3. Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media) 4. Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report) 5. Consumers give up on an online video if it doesnt load in two seconds. (University of Massachusetts Amherst and Akamai Technologies) 6. Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo) 7. Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco) Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 6. Why video? 8. 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo) 9. Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD) 10.Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia). 11.Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates) 12.76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner) 13.92 percent of mobile video viewers share videos with others. (Invodo) 14.More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube). 15.2 billion video views per week are monetized on YouTube, and every auto- shared tweet results in six new YouTube browsing sessions (ReelSEO). Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 7. Forrester study: Any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 8. Why video? Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 9. So More traffic More engagement Better search engine ranking Why NOT use video? Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 10. Top 10 ways to use video to market your business 11. #1 Give your elevator pitch Easyvideoplayer.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 12. #2 Demonstrate your products Hipmunk.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 13. #3 Demonstrate social proof Philsquare.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 14. #4 Sell your products or services Simplestoryvideos.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 15. #5 Share tips and advice Carlssaturdaystrategy.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 16. #6 Answer FAQs Evernote.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 17. #7 Introduce your team Hugeinc.com Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 18. #8 Do a tour of your business Blog.behance.netTodd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 19. #9 Entertain Oldspice.comTodd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 20. #10 Report the news Healthguru.comTodd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 21. Video best practices Dont let perfection get in the way of progress! Use a good quality camera doesnt have to be expensive. Make sure the sound is good. Create new videos frequently. Post videos on Youtube, then embed in your site. Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 22. Action Steps Search your product or service on YouTube to see what your competitors are doing Do this broadly & for your local market Create you YouTube account and Channel Optimize the images & descriptions Add YouTube badge to your website Record your first video, upload it & share on your other social media channels Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 23. Contact us if you have any more questions or if youd like help! leader@imarketingleader.com 979- 314-7213 Todd McPartlin | iMarketing Leader | imarketingleader.com | 979-314-7213 iMarketing Leader | imarketingleader.com