If you can't read please download the document
Upload
97th-floor
View
3.540
Download
2
Embed Size (px)
Citation preview
Creating a safety net through quality contentSMX WestbyJosh Moody@gotmoody@97thfloor
introintro
we live in an unpredictable time
algorithms costing companies big $$$
you could be pushed out of sight
and your data could disappear overnight
no need to be afraid
you just need to mitigate riskby diversifying your traffic sources
social postcards
Social postcards for espnW
shared well on social
use as twitter cards
use as open graph images
picked up by many sites = referral traffic
social postcards increased Pinterest followers from103 followers
3,770 followers
BuzzFeed
BuzzFeed had 941million views in the last 30 days
How can I get a piece of that traffic?
join the BuzzFeed communityhttp://www.buzzfeed.com/community
make sure your post is robust and picture/gif heavy
we added a social postcard and call to action at #3
thats what Im talking about
trafficWeve seen up to 10% of total views as referral traffic10% of 370,000 = 37,000 views
Slideshare
take some of your content
chop it up for slideshare
another infographic to slice up
chop it up for slideshare
Then reuse in BuzzFeedBuzzFeed postPlacement within post
Great exposure AND referral traffic!
Thank you!@gotmoodyJosh Moody97th [email protected]