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3 WAYS Can Benefit Your Brand Automating Influencer Marketing

3 Ways Automating Influencer Marketing Can Benefit Your Brand

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Page 1: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

3WAYSCan Benefit Your Brand

A u t o m a t i n gInfluencer Marketing

Page 2: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

75%of marketersuse influencer marketing

In 2015,

Page 3: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

But…

75%Are Challenged With

Finding The Right Influencers

53%Are Challenged With

Measuring The Performance

Page 4: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

* EMV (Earned Media Value)

solution?Is there a

Page 5: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

as most responsible for improving revenueautomation systems 78% of successful marketers credit

Decrease workload

Increase ROI

Page 6: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

1. Match Brands with Influencers

Marketers Can Benefit FromSmart Influencer Marketing

Technology To:2. Identify Consumer Behaviours

3. Measure Performance Results

Page 7: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

1. Match Brands With Influencers

Page 8: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

Use smart search filters to find influencers based on:

Geographic locations

Reach

Follower number

Verticals

Gender

Price

Engagement rate

Page 9: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

2. Identify Consumer Behaviours

Page 10: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

Identify which posts generate the most likes & comments

Highlight the optimal time to post to engage your audience

Determine which influencers drive the most engagement

Automated platforms can:

Page 11: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

3. Measure Performance Results

Page 12: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

Plan your campaign and send a brief

Manage influencer communication

Access real time campaign tracking

Decrease workloads and track the efficiency of your campaigns:

Process global influencer payments

Generate comprehensive final reports

Page 13: 3 Ways Automating Influencer Marketing Can Benefit Your Brand

Automating Influencer Marketing

Helps identify the most engaging content to build brand affinity

Enables brands to find relevant

influencers to reach your target audience

Decreases workloads and allows to

accurately measure the success of

campaigns