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Vionic Blog
The Higher Customer Acquisition Cost
“One of the biggest reasons daily deal merchants fail to see success is because their Customer Acquisition Cost is higher than their Customer Lifetime Value costs.”
Where Your Target Audience Is
“It’s best to inspire customer loyalty by creating deals that inspire customer loyalty, grows the relationship with existing customers and builds your own email list.”
The Lack of Customizing Your Own Deals
“One of the biggest problems local businesses have with daily deal sites is having no control over how their deals are sold.”
Groupon Alternative
“Your best strategy is to offer a low barrier deal for local customers to try your business in a way that won’t negatively effect your bottom line.”
Launch Promotions. Engage Customers. Make Sales.
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