3 reasons why your personal brand matters

www.omthreesixty.com.au

Those who think personal branding is just an exercise in vain self-promotion are missing out on a powerful means of leading with influence.

Your personal brand is essential for engaging and effective leadership, no matter if you’re an executive, an entrepreneur, or someone who is aspiring to leadership.

Personal branding is about taking a strategic approach to your career, business and life.

In his article The Brand Called You, Tom Peters wrote: “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

Here are 3 key reasons why personal branding is important.

1Being proactive and strategic delivers results

Taking a proactive approach to your personal branding can deliver a range of beneficial ROI no matter what your objectives are.

Whether you’re about to lead large-scale transformative change, or you’re growing your start up, or even aspiring to leadership in your career path, identifying your objectives and putting a plan in place is the best way to achieve those objectives.

Living out your brand is more than just articulating it, talking about it or implementing a content marketing strategy on its own. Living out your brand means your values and what you stand for are infused throughout all of your actions.

Position your personal brand to reflect an authentic you.

It’s about consistency and long-term commitment.

2You can differentiate yourself and thrive

Understanding the impact of your personal brand will set you apart.

Some leaders think that their stakeholder groups already understand what differentiates them. What those leaders probably aren’t thinking about is that their stakeholder groups are unlikely to have thought about it in the first place.

Tell your engaging story to increase your influence and instil loyalty.

3You’re already branded

Your colleagues, staff, customers, investors and all of your stakeholders already have a perception of you. And it’s the sum of those perceptions which make up your reputation.

Without taking a deliberate and considered approach to what you want to be known and valued for, you may be allowing your personal brand to waiver or vary among stakeholder groups.

Don’t let your personal brand manage itself.

Unlock your potential and lead with influence and impact through a strategic approach to personal brand Contact us to discuss how you can engage and build deeper relationships with the audiences which matter to you through personal branding. To get regular and meaningful content, subscribe to the OM Blog at www.omthreesixty.com.au