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Learn how fan-focused experiences can greatly impact your direct-to-consumer eCommerce destination
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Proprietary & Confidential
3 Key Ingredients Of Fan-Focused Experiences
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• Music and entertainment have always been about delivering engaging experiences for fans. !• In the digital space, those experiences have recently grown in scope, reach, and impact, all while being packed into shorter moments and smaller screens. !• Fans create meaningful connections with their favorite artists, songs, albums, characters, movies, and TV shows. !• As a marketer, it is important to understand how deeply their personal and shared identity is wrapped up in the media that resonates with them.
Proprietary & Confidential
3 Key Ingredients Of Fan-Focused Experiences
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Digital media is…
Yet consumers continue to seek out the…
PERVASIVE ACCESSIBLE IMMEDIATE
UNIQUE DIFFERENTIATED INSPIRING
Proprietary & Confidential
3 Key Ingredients Of Fan-Focused Experiences
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• GENERATOR has discovered ways to tap into what truly excites fans, and strives to implement 3 key values in all engagement initiatives:
IDENTITY
EXCLUSIVITY
ACCESS
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Identity
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Connect fans to the brands they love
Connect
Identity
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Involve fans in the art (brand, media, franchise)
that inspires them
Involve
Bring fans directly into the experience by creating and utilizing interactive content
and products
Bring
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Exclusivity
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Exclusivity
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• Utilize exclusive offers, products, and experiences that capture consumer
interest, excitement, and loyalty. !• Offer exclusive fanified products to drive superfans into your store.
D2C stores that offer exclusive products typically see 80-90% of revenue generated by those products.
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Access
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Access
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• Tap into every die-hard fan’s desire to be the first to know, see, experience. !• Offer first entry to an experience or first glimpse of a product to excite fans. !• Utilize early access pre-sale initiatives to dramatically increase overall sales volume and velocity.
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A fan’s active participation and personal investment is invaluable. Keep fans engaged and excited by integrating identity, exclusivity, and access into your D2C store.
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© 2014 relentlessGENERATOR A Division of Sony DADC New Media Solutions. 400 Lafayette Street, 2R, New York, NY, 10003 General info: [email protected] New business: [email protected] !
