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3 Mistakes in Your Content Marketing Campaign www.ndashmarketing.com

3 Content Marketing Mistakes

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Have you made these three mistakes during your content marketing campaign?

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3 Mistakes in Your Content Marketing Campaign

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No one every wants to admit that they’ve made a mistake. But, hey, it can happen.

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So now it’s time for us to fix these mistakes together! Specifically in your content marketing campaign.

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Here are the Top 3 Mistakes

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Mistake #1: Not having a concrete plan

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So many go into their marketing strategy thinking

that a content marketing plan will just fall into

place.

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This is such a damaging assumption.

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Your content marketing strategy

won’t “just happen,” you have

to prepare.

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Study your audience and

what type of

information they like so

that you can connect

with them more

efficiently.

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Additionally, evaluate your needs as a company so that your content marketing strategy will

reflect these goals.

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Always have a plan for your content marketing campaign.

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Mistake #2: Concentrating on your company

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I’m sure that your company is doing incredible things, but that shouldn’t be the sole focus of the content on

your site.

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Your audience wants to read about content that is both valuable and relevant to the industry you are a part of.

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Your audience wants to

educate themselves.

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A company’s blog needs

to prove to their

customers that they’re

content is worth their

customers’ time. It can’t

just be random

information thrown down

on the page.

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Your blog must hold valuefor your audience.

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Mistake #3: Not understanding your competition

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You can't be competitive if you don't understand what your competition is doing.

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It’s incredibly important that you understand what your audience is doing, why they’re doing it and how their audience reacts to it.

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You need to know what your competitors are doing so that you can more accurately and effectively combat to it and become

competitive within the industry.

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Additionally, studying your competition and how they effectively target their audience will ensure that

you’re launching information that your target audience is interested in – and placing it where

they’ll find it.

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Mistakes happen. But the sooner you know, the better.

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Want to learn more about

content marketing?

Click here.

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