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29 Reasons Why You Need Content Marketing discover online success

29 Reasons Why You Need Content Marketing

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Page 1: 29 Reasons Why You Need Content Marketing

29 Reasons Why You Need

Content Marketing

discover online success

Page 2: 29 Reasons Why You Need Content Marketing

PPC is a widely used and dependable source of traffic

you put money in, you get traffic out

Page 3: 29 Reasons Why You Need Content Marketing

But relying on PPC alone for your web traffic is a certain way to lose money, lose conversions, and ultimately harm your business.

Page 4: 29 Reasons Why You Need Content Marketing

Content marketing means that you attract people to your site when they’re searching for it (through organic traffic), and means that you build trust by providing useful information.

Page 5: 29 Reasons Why You Need Content Marketing

Blogging, email marketing, social media, and visual content are the main drivers of engagement online. But it’s a long-term strategy and not something you can just ‘turn on’ like advertising.

Page 6: 29 Reasons Why You Need Content Marketing

So why should you do it? ?

Page 7: 29 Reasons Why You Need Content Marketing

of businesses are producing more content than they were a year ago – that means your competitors are upping their game.

(Source – Content Marketing Institute)

73%

Page 8: 29 Reasons Why You Need Content Marketing

Consumers reject more than

(Source – Content Marketing Institute)

99%of banner ads

Page 9: 29 Reasons Why You Need Content Marketing

So you’re more likely

to finish NAVY SEAL

training than click a

banner ad

Page 10: 29 Reasons Why You Need Content Marketing

Or, if you fancy a gamble,

you’re more likely to get a full house playing poker

Page 11: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash

than click a banner ad

Page 12: 29 Reasons Why You Need Content Marketing

In fact, the same 8%of users account for 85% of display ad clicks

if you only use ads, you’re ignoring 92% of people online!

(Source – comScore)

Page 13: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

And around of clicks on mobile ads are accidental

50%

Page 14: 29 Reasons Why You Need Content Marketing

?The average person sees over 1,700 banner ads

per month

what’s the last one that you remember?

(Source – comScore)

Page 15: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

Around 60% of marketers are increasing their content marketing budgets

Page 16: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

78% of CMOs believe custom content is the future of marketing

(Source – business2community)

Page 17: 29 Reasons Why You Need Content Marketing

The average web conversion rate for companies that use content marketing is almost 2x bigger than the rate for companies without (5.9% vs. 3.8%)

Page 18: 29 Reasons Why You Need Content Marketing

82% of marketers who blog see positive ROI for their content marketing

(Source – stateofinboundmarketing)

Page 19: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

Brands that create 15 blog posts per month average

new leads per month1,200

(Source – hubspot)

Page 20: 29 Reasons Why You Need Content Marketing

52% of marketers generated a lead from Facebook in 2013

(Source – hubspot )

Page 21: 29 Reasons Why You Need Content Marketing

36% of marketers found a new customer from Twitter in 2014

(Source – hubspot )

Page 22: 29 Reasons Why You Need Content Marketing

Customers spend more money when they convert from Pinterest than any other social referral

(Source – bufferapp )

Page 23: 29 Reasons Why You Need Content Marketing

Customers who receiveemail marketing spend 83% more when shopping

(Source – hubspot )

Page 24: 29 Reasons Why You Need Content Marketing

Their orders are 43% larger

and they order 28% more often too

(BTW, using the word ‘exclusive’ in your email campaigns increases open rates by 14%)

(Source – hubspot )

Page 25: 29 Reasons Why You Need Content Marketing

90% of information transmitted to the brain is visual

and visuals are processed 60,000x faster in the brain than text (Source – billiondollarinfographics )

Page 26: 29 Reasons Why You Need Content Marketing

People like photos 2x more often than text updates, and videos are shared 12x more than links and text posts combined

(Source – sproutsocial)

Page 27: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

80% of your online visitors would watch a video, while only 20% would read content

(Source – digitalsherpa)

Page 28: 29 Reasons Why You Need Content Marketing

But don’t shy away from text – content with more than 1,500 words on average gets

68.1% more tweets (and ranks better) better)

(Source – quicksprout)

Page 29: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

90% of consumers find

custom content useful

(Source – cmocouncil)

Page 30: 29 Reasons Why You Need Content Marketing

Facebook posts with questions get

100% more comments

(Source – kissmetrics)

Page 31: 29 Reasons Why You Need Content Marketing

78% of user engagement with brands on Twitter

comes in the form of retweets

(Source – bufferapp)

Page 32: 29 Reasons Why You Need Content Marketing

90% of internet users say that watching a video about a product is helpful in the decision process

(Source – digitalsherpa)

Page 33: 29 Reasons Why You Need Content Marketing

Website visitors are 64% more likely to buy a product online after

watching a video

(Source – digitalsherpa)

Page 34: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

Leads gained from content are 61% cheaper than leads from advertising, tradeshows, direct mail, or telemarketing.

(Source – hubspot)

Page 35: 29 Reasons Why You Need Content Marketing

3x more leads per

£

That means that content marketing provides

Page 36: 29 Reasons Why You Need Content Marketing

Websites with active blogs have 434% more active pagesthat means that they have 434% more changes to rank for their products, services, and associated terms

(Source – ContentPlus)

Page 37: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

They also have more

indexed links

(Source – ContentPlus)

97%

Page 38: 29 Reasons Why You Need Content Marketing

More high quality links + more quality pages

= better rankings

Page 39: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

71% of people say that blogs affect their purchasing decisions

(Source – hubspot)

Page 40: 29 Reasons Why You Need Content Marketing

?Still think that advertising alone can help your business?

So what should you do?

Page 41: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

1. Create a content strategy to appeal to your

customers

Page 42: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

2. Produce high quality

content

Page 43: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

3. Produce plenty of it –

your site needs regular updates

Page 44: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

4. Make sure it’s varied –

use infographics, videos, photos,

and text blog posts

Page 45: 29 Reasons Why You Need Content Marketing

5. Broadcast it across your

social media

Page 46: 29 Reasons Why You Need Content Marketing

6. Email it to your

top clients

Page 47: 29 Reasons Why You Need Content Marketing

You’re even more likely to survive a plane crash than click a banner ad

7. Watch your rankings improve

and your conversions grow

discover online success