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25 Growth Hacks Guaranteed to Move the Needle
SUJAN PATEL
@Kissmetrics
#KissWebinar
@thuelmadsen
Thue is the Kissmetrics Webinar Wizard and Marketing Ops Manager. Before joining forces with Kissmetrics, he was a Lyft driver in SF, which is also how he ended up as a Kissmetrics marketer. Whenever Thue is not trying to
automate everything around him, you can find him hiking in the Sierras.
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen
Sujan is the co-founder of ContentMarketer.io & Narrow.io and growth hacker extraordinaire. He has 13 years of digital marketing experience and helped grow
companies like Mint, Salesforce & LinkedIn
SUJAN PATEL Co-founder, Contentmarketer.io
@SujanPatel
@contentmrktrapp
#KissWebinar
@SujanPatel
1 What is Growth Hacking
2 The 6 Pillars of Growth Hacking
3 25 Actionable Growth Tactics
TABLE OF CONTENTS
WATCH WEBINAR RECORDING NOW
SUJAN PATEL ContentMarketer.io
Growth hacking is a mindset. It’s a fast-paced, no B.S., data-driven, and actionable approach to capitalizing on opportunities and ideas that drive business growth.”
“
The 6 Pillars of Growth Hacking
6 PILLARS OF GROWTH HACKING
1.People: hire people that have the right skills and mindset
2.Tools: use tools that make growth hacking easier
3.Testable ideas: don’t focus on ‘sexy’ ideas, focus on ideas you can actually test
4.Agility: create processes that help you start and finish growth hacks quickly and with as little resources as possible
5.Data: make sure you can measure everything
6.Failure: be prepared to fail (it’s OK)
CHARACTERISTICS OF A GROWTH HACKER
• Data-Driven: a growth hacker is obsessed with data.
• Resilient: a growth hacker doesn’t get caught up on failure—they press on.
• Curious: a growth hacker asks the questions that no one else is asking.
• Nimble: a growth hacker focuses on speed.
• Patient: a growth hacker knows that patience can pay off.
• Creative: a growth hacker has the best ideas on the team.
• Growth-Obsessed: a growth hacker stays up late into the night thinking about growth
STOP TALKING SO MUCH AND START DOING
Maybe we should have another meeting to talk this whole growth hack idea through Batman…
Shut your pie hole Robin!
25 Growth Hacking Tactics You Can Start on
Today
TACTIC #1: HACK YOUR WAY INTO PRESS USING HARO
Sign up for Help-a-Reporter-Out (HARO) and respond to reporters/writers questions
TACTIC #2: THE FOMO CONVERSION HACK
An email from Express
TACTIC #3: BLOG COMMENTING FOR LEADS
Find blog post by doing a Google search for blog post ranking for your top keywords or Buzzsumo for top shared content for your keyword.
Source: http://sujanpatel.com/marketing/growth-hacking-using-blog-comments/
TACTIC #4: THE PERSONALIZED CALL-TO-ACTION
Personalized CTA from When I Work
Education In Your Onboarding Emails
TACTIC #5: EDUCATION IN YOUR ONBOARDING EMAILS
Onboarding email from Zapier
TACTIC #6: TWITTER CHAT TROLLING
Full list of Twitter Chats: http://tweetreports.com/twitter-chat-schedule/
TACTIC #7: USE FACEBOOK ADS TO TEST HEADLINE COPY FOR YOUR LANDING PAGES
Example from When I Work
TACTIC #8: PUT YOUR CTA ON THE RIGHT
Example from Quickbooks.com November 2015
TACTIC #9: A/B TEST EVERYTHING
A/B tests can help you test an idea on a smaller scale, as opposed to releasing it live to all your users. Source: vwo.com
TEST WORDING
Example from When I Work
TEST COLOR
TEST SIZE
TEST LENGTH OF COPY OR LENGTH OF PAGE
TEST URGENCY/FOMO
TEST SOCIAL PROOF
TEST PRICING LAYOUTS
TEST WITH OR WITHOUT NAVIGATION
TACTIC #10: USE NPS FOR MARKETING
Leverage promoters for reviews, social shares, & testimonials
TACTIC #11: REMOVE DISTRACTIONS FROM YOUR LANDING PAGE
Leverage promoters for reviews, social shares, & testimonials
TACTIC #12: LET YOUR CUSTOMERS WRITE YOUR MARKETING COPY WITH SURVEYS
When I Work surveyed users using Qualaroo asking a simple question,“Describe our product/service in one sentence?” Then use the answers as headline copy
TACTIC #13: USE THE PROGRESS BAR TO MOVE PEOPLE ALONG THE FUNNEL
The onboarding progress bar from Ghost
TACTIC #14: EDUCATION-FOCUSED DRIP CAMPAIGN
The email course from Buffer
TACTIC #15: FOCUS ON THE PROMISE, NOT THE FEATURES
A promise-based headline from rejoiner
TACTIC #16: GUEST POST OUTREACH
TACTIC #17: LEVERAGE INFLUENCERS TO BUILD YOUR BRAND
I built ongoing relationships with influencers and now they’re helping me host Growth Chat dinners around the world promoters for reviews, social shares, & testimonials
TACTIC #18: TURN CUSTOMERS INTO ADVOCATES WITH HANDWRITTEN THANK YOU CARDS
A handwritten letter from CoSchedule
TACTIC #19: REPURPOSE YOUR BEST CONTENT INTO A YOUTUBE VIDEO & SLIDESHARE PRESENTATION
TACTIC #20: ADD LIVE CHAT DURING CHECKOUT
TACTIC #21: TURN YOUR FAQS INTO GUIDES & BLOG POSTS
An FAQ blog series from Flintriver, a web design company
TACTIC #22: EARLY UPGRADE OFFER
TACTIC #23: WELCOME EMAIL FROM THE FOUNDER
TACTIC #24: USE OUTREACH TO 5X TRAFFIC TO YOUR BLOG POST
TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
TWEET OF THE DAY
“Growth hacking is not synonymous with marketing, nor should it be
considered its replacement. Growth hacking is sales, marketing, customer
support & success all rolled up”
@NEILPATEL
@Kissmetrics @SujanPatel #KissWebinar #GrowthHacking
How To Get Started
TACTIC #25: CREATE URGENCY IN THE LAST 5 DAYS OF ONBOARDING EMAILS
LOG IN WITH GOOGLE
Start Your Free Kissmetrics Trial
SUJAN PATEL Co-founder, ContentMarketer.io
@SujanPatel [email protected]
THUE MADSEN Marketing Operations Manager, Kissmetrics
@ThueLMadsen [email protected]
Questions?
