Embed Size (px)
DESCRIPTION
In the spirit of true, comprehensive International Enrollment Management, let’s take this conversation a step further: Now that you’ve got the attention of those prospective students, what do you do with it?
Citation preview
Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEO of USjournal and FundsVUnited States [email protected]
Markus Badde, CEO of ICEFGermany [email protected]
Chris Price, Adventus Education and Barton CarlyleUnited [email protected]
Tony Lee, Head of Digital Marketing at INTO University PartnershipsUnited Kingdom [email protected]
Handouts: http://www.USjournal.com/2020.pdf
Objectives
1. Synthesize the very latest and most relevant data, based on solid research in global student mobility trends and regional financial situations
2. Identify appropriate target markets that connect International Enrollment Management (IEM) strategies to individual institutional strategies
3. Illustrate how appropriate technology and social media can enhance individual campuses’ Customer Relationship Management (CRM) strategies
Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEOUSjournal and [email protected]
Strategic Marketing within International Enrollment Management
Cheryl DarrupBoychuck, CIEO of USjournal and FundsVUnited States [email protected]
Markus Badde, CEO of ICEFGermany [email protected]
Chris Price, Adventus Education and Barton CarlyleUnited [email protected]
Tony Lee, Head of Digital Marketing at INTO University PartnershipsUnited Kingdom [email protected]
Handouts: http://www.USjournal.com/2020.pdf
Strategic Marketing within International Enrollment Management
