Proximity. Indoor Experience. Location Analytics.

CHICAGO | SEPTEMBER 2016

WELCOME!

THANK YOU TO OUR SPONSORS & EXHIBITORS!

THANK YOU TO OUR PARTNERS!MEDIA PARTNER

ASSOCIATION PARTNER

COCKTAIL RECEPTION

CONNECT TO WI-FI

NETWORK: uchicago-guestUSERNAME: Place ConfPASSWORD: xadlocation

Sponsored by:

#PLACECONF

GeoMarketing.com@GeoMarketing

LSAinsider.com@LocalSearchAssn

A not-for-profit industry association

of media companies, digital agencies and

technologyproviders who help

businesses market to local consumers.

300 MEMBERS | 20 COUNTRIES

WHO IS LSA?

LSA MEMBERS

THE NEW LOCATIONGreg Sterling

Local Search Association

THE NEW LOCATIONWHY LOCATION IS THE FUTURE OF DIGITAL MARKETING

Defining ‘Place’

You Are Here

The Pre-Columbian Internet

Online to Online Only

Impressions, Clicks, Carts

Attitude toward Local/Location

Digital

Local

Right Sizing

Digital

Local

Online

Offline

Invisible Activity, Until Recently

Source: US Commerce Department, various US government sources

70%Most money spent within 15 – 20 miles around home/work

Majority of US GDP Is ‘Local’

O2O: Research Store

With Smartphones – Never Offline

Location history

Phones Travel with Us

Places Reveal Us

Cookie for the Real World

Where is the traffic in a large retail store, airport, campus, hospital or shopping mall?

Can Also Be Done Indoors

Was in store

Shown ad online later

Day 1 Day 5

Offline to Online Retargeting

Digitizing the Physical World