2016 Marketing Trends

Media Consumption Per Day - 2015

Online Media Consumption

2016 Marketing Trends - VIDEO66

minutes /day

Daily average adult online video consumption

8 billion Daily video views on Facebook (Doubled since April 2015 & overtook YouTube)

6 billion

Daily video views on SnapChat

5 billion

Daily video views – YouTube

50%

Estimated website traffic from videos

in 2016

Source: Facebook 2015, Forbes Business 2015

2016 Marketing Trends - MOBILE

Mobile dominates desktop• More Google searches on mobile than desktop in 2015• Google launched Mobilegeddon algorithm in 2015 – phasing

out websites not optimized for mobile

2016 Marketing Trends - SOCIAL

Social• 41 minutes per day = average time on Facebook• 14x per day = average times people check FB app• Social Network Market Share (usage):

• 54.4% = Facebook• 22.2% = YouTube• 4.8% = Twitter• 1.3% = Pinterest• 1.3% = Instagram• SnapChat & Periscope = other emerging platforms

Source: Statista.com, Facebook 2015

2016 Marketing Trends – SOCIAL APP FEATURES

Social Features

•Facebook Beacons•Facebook Messenger – ability to now message followers•Facebook LIVE – live streaming video•Facebook digital assistant•Facebook e-commerce (BUY Buttons)•Pinterest (BUY buttons)

2016 Marketing Trends – SOCIAL ADS

Rise of Social Ads

Source: Facebook

2016 Marketing Trends - Personalization

Personalized, data-driven marketing

2016 Marketing Trends – SEARCH PAST SEARCH ENGINES• Search within social networks• Facebook working on own

search engine

Social Search

•Make purchases on Facebook•Chat with friends about what they bought•Post the proof of what they bought

Social BUY Buttons

•Rise of digital assistants (Siri, Cortana, Google)•Optimize in this new format to find your business

Digital Assistants

Marketing Ideas for 2016

Increase Traffic

Innovations That Drive Traffic

BeaconsMobile

GeoTargeting & Retargeting

Mobile Targeted Ads TV app advertising

LOF – claim offers on Facebook per

dealership location

Facebook Beacons• When people visit your business and open Facebook, they’ll see Place

Tips with information about your business like:• A welcome note and photo OR offer• Prompts to like your Facebook Page and check in• Posts from your Facebook Page• Their friends’ recommendations about your place

Mobile GeoTargeting & RetargetingServe mobile ads to people who have assisted GPS on within a pinpoint area

Ads serve in mobile apps

Target specific dealerships in Houston, CARMAX, Events, etc.

Removes employees

Social Mobile – NATIVE ADSSocial ads – carousel, video, LOF claim offers

• Facebook, Instagram, Twitter

Targeting Capabilities:

• Customer & Prospect lists = 50% match• People “like” your customer lists & their friends• Currently own a Nissan, Honda, Toyota, etc.• Shopping for a car• Purchased a home• Etc….

Online Banner Ads: IP Address Targeting Customers & Prospects

Google network websites (match email to IP address)

Facebook (social account email match)

Twitter (social account email match)

• Match Customer & Prospect Emails (50% match)• Target them online:

Video ads

Streaming video/pre-roll

Customer CommunicationTargeted & Personalized