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How this project meets business objective.

2015 Digital Marketing Strategy Proposal Template

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Page 1: 2015 Digital Marketing Strategy Proposal Template

How this project meets business objective.

Page 2: 2015 Digital Marketing Strategy Proposal Template

1. OVERVIEW

• Current State – Performance

• Conversion Chart (Visual)

2. GROWTH OPPORTUNITIES

• Recommendation 1

• Recommendation 2

• Recommendation 3

3. TRAFFIC FLOWMAP

• User Flow Across Channels

• App User Experience

4. CONTENT STRATEGY

• Audience & Personas

• Creative Messaging

5. SUMMARY

• Timeline

• Estimated Costs

Digital

Strategy

Tactic 1

Tactic 2

Tactic 3 Tactic 4

Tactic 5

Page 3: 2015 Digital Marketing Strategy Proposal Template

• WHAT’S WORKING – i.e. High Traffic

- Over 1 Million page views in the last 90 days

- From more than XXX visits

- XX% traffic to top XX pages

• WHAT’S NOT – i.e. Low Engagement or Conversion

- Average visitor sees only X pages before exiting

- More than XX% of those visitors are unique

- X % of them leave immediately

- The remaining visitors will go XX pages deep before exiting

- Average time spent = XX minutes

• High Traffic

– Over 1 Million page views in the last 90 days

– From more than 525k visits

– SBC is where 256k+ enter the FedEx website

• Low Engagement

– Average visitor sees 2 pages before exiting

– More than 90 percent of those visitors are unique

– 52 percent of them leave immediately

– The remaining visitors will go 6+ pages deep before exiting

– Average time spent = 2.56 minutes

Page 4: 2015 Digital Marketing Strategy Proposal Template

Take one or two metric conversions from prior slide and make visual

Source: http://unfunnel.com/blog/how-to-apply-social-media-to-lead-generation-objectives/ (Make sure you give your source credit)

Page 5: 2015 Digital Marketing Strategy Proposal Template

GROWTH OPPORTUNITY

RECOMMENDATION #1

Page 6: 2015 Digital Marketing Strategy Proposal Template

Business Goal (i.e. capture leads)

Steps to improve experience: - Step 1

- Step 2

- Step 3

- Step 4

Solution (i.e. Home Page Banner)

Why this is important:

• Integrating Google+ will also significantly improve SEO rankings (local and mobile especially)

• Reduce the bounce rate with relevance via direct & organic traffic

Page 7: 2015 Digital Marketing Strategy Proposal Template

GROWTH OPPORTUNITY

RECOMMENDATION #1

Page 8: 2015 Digital Marketing Strategy Proposal Template

Rule #1: Something similar to “Related

content must be highly relevant”.

• Example 1

• Example 2

• Example 3

• Example 4

• Example 5

Call out a main goal conversion here

…and hammer it home.

Page 9: 2015 Digital Marketing Strategy Proposal Template

GROWTH OPPORTUNITY

RECOMMENDATION #3

Page 10: 2015 Digital Marketing Strategy Proposal Template

Highlight an area that could use the

most improvement, could be a form…

1. Are there any barriers?

2. How many fields should be required?

3. Does the form look secure?

4. Does it automatically populate?

5. What happens after you submit?

6. Any industry benchmarks?

Spell out Optimization Ideas

- Idea example here: Use the right colors for your

audience to draw attention to select elements.

Don’t try to make everything jump out – or

nothing will stand out. Do A/B testing variations 2

vs 4 colors for your web templates.

- Idea example here: Avoid anything

unnecessary. No Flash animations, no animated

background and NO background music.

- Idea example here: Create a clear navigation

structure and prioritize page elements in a grid

fashion (based on CTAs & Business Goals).

And drive home another main point – here!

Page 11: 2015 Digital Marketing Strategy Proposal Template

USER EXPERIENCE

HOW EVERYTHING TIES TOGETHER

Page 14: 2015 Digital Marketing Strategy Proposal Template

TACTICS

CONCEPTS & MESSAGING

Page 15: 2015 Digital Marketing Strategy Proposal Template
Page 16: 2015 Digital Marketing Strategy Proposal Template

Do you know who your audience is? If not, what is the plan to find out?

Develop personas & how they are influenced…

Page 17: 2015 Digital Marketing Strategy Proposal Template

Bucket your content into categories, what is your mix? For example:

1. Recycled Content

2. User Generated Content

3. Innovative Content

4. Influencer Content

5. Partner/Sponsor Content

Spell out Your Content Strategy

Example: Our content strategy will be defined by both historical data and behavior analysis of current audience & segments to determine messaging the will trigger a goal response.

Page 18: 2015 Digital Marketing Strategy Proposal Template

SUMMARY

PRICING & TIMELINE

Page 19: 2015 Digital Marketing Strategy Proposal Template

Phase 1

What Phase 1 includes, i.e. strategy, concepting, layouts etc.

Phase 2

What Phase 2 includes, content development, testing, website launch etc.

Phase 3

What Phase 2 includes, monthly optimization, reporting & media costs etc.

$$$$ - Range

$$$$ - Range

$$$$ - Range

Copyright information goes here…. “All rights and intellectual property reserved. Ideas and recommendations in this proposal

may not be used or reproduced without the consent of blah blah blah.