2014 peer marketing presentation

ROBUST PROMOTIONSROBUST PROMOTIONS““PEER MARKETING” IWGPEER MARKETING” IWG

OVERVIEWOVERVIEW

120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com 120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com

Robust Promotions LLC | 120 S. Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com Robust Promotions LLC | 120 S. Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | www.robustpromotions.com

ROBUST PROMOTIONS “PEER MARKETING” PROMOTION

OVERVIEW



OVERVIEWGOAL: From Four Walls to Facebook—

Boost Sales, Increase Traffic, Encourage Trial and Maximize Customer Connection

METHOD: Instant Win Game Promotion driving customers into

participating locations and encouraging Peer Marketing with

Online Sweepstakes/Game.

BENEFITS: Customers are rewarded for Customers are rewarded for actions that are profitable to actions that are profitable to your business, brings your business, brings excitement of the lottery in- excitement of the lottery in- store, creates awareness of store, creates awareness of Social Media presence and Social Media presence and controls costs with minimal controls costs with minimal disruption to operations. disruption to operations.



FULLY INCLUSIVE SERVICES

• • PRIZING PRIZING — — Full support and expert consulting in prize Full support and expert consulting in prize development based on client’s business goals development based on client’s business goals— — Prizing typically developed from the client’s menu Prizing typically developed from the client’s menu items and inventory of products items and inventory of products— — Increases apparent value to customers while Increases apparent value to customers while controlling cost controlling cost— — Prize fulfillment, including Affidavit of Eligibility and Prize fulfillment, including Affidavit of Eligibility and Liability/Publicity Release and W-9’s Liability/Publicity Release and W-9’s

• • DESIGN & PRODUCTIONDESIGN & PRODUCTION— — Graphic Design and Art Direction of game cards, Graphic Design and Art Direction of game cards, customized online Sweepstakes web pages layout and customized online Sweepstakes web pages layout and

in-store promotional support materials in-store promotional support materials




• • ONLINE COMPONENTONLINE COMPONENT— — Customized URL for online SweepstakesCustomized URL for online Sweepstakes— — Administer sweepstakes participation using single Administer sweepstakes participation using single entry per email, indexed to IP address entry per email, indexed to IP address (one entry per targeted offer). (one entry per targeted offer).— — 16-digit non-sequential entry codes, anti-bot security, 16-digit non-sequential entry codes, anti-bot security,

store allocation to prevent fraud store allocation to prevent fraud— — Data capture parsed to closest store locationData capture parsed to closest store location— — Data capture can be de-duped against existing email Data capture can be de-duped against existing email and mobile marketing database and mobile marketing database

• • LEGAL LEGAL — — Legal language development, including non-purchase Legal language development, including non-purchase entry, official rules, abbreviated rules, etc. entry, official rules, abbreviated rules, etc.— — Complete Legal Support before, during and after Complete Legal Support before, during and after completion of Promotion completion of Promotion— — Legal IndemnificationLegal Indemnification




• • REGISTRATIONS, BONDING, PRIZE INSURANCEREGISTRATIONS, BONDING, PRIZE INSURANCE— — File all required State registrations and bondsFile all required State registrations and bonds— Winner’s List reporting— Winner’s List reporting— — Prize Insurance available at additional costPrize Insurance available at additional cost

• • LOGISTICS, SHIPPING, FULFILLMENT LOGISTICS, SHIPPING, FULFILLMENT — — High-security printing includes print run supervision High-security printing includes print run supervision and serial code manifest and serial code manifest— — Sequential serial code on game card for additional Sequential serial code on game card for additional security and inventory control security and inventory control— — Even collation of all prize levelsEven collation of all prize levels— Hand-seeding of high value prizes— Hand-seeding of high value prizes— — Delivery of all game pieces, official rules and Delivery of all game pieces, official rules and promotional support materials in proper amounts to promotional support materials in proper amounts to EACH participating location in tamper-proof boxes per EACH participating location in tamper-proof boxes per

FED EX Ground shipping FED EX Ground shipping— — Track and alert when all shipments are sent and then Track and alert when all shipments are sent and then again upon delivery (Signature required) again upon delivery (Signature required)


“PEER MARKETING” PROMOTION GAME PLAN IN ACTION

• • IN-STORE MECHANIC for Instant Win Game IN-STORE MECHANIC for Instant Win Game — — 4 weeks distribution of game cards4 weeks distribution of game cards— — 8 weeks game card redemption8 weeks game card redemption— — Game cards distributed to all guests in party Game cards distributed to all guests in party upon upon receipt of purchase receipt of purchase— — Only Only ONEONE game card redemption, per party, on a game card redemption, per party, on a future visit (Bounce-back) future visit (Bounce-back)— — Can also be used for LSM distributionCan also be used for LSM distribution

RESULT: RESULT: Perforated game card delivers a one-two punch, in store and online, accelerating and multiplying the impact of your social media marketing efforts



• • ONLINE MECHANIC for Online SweepstakesONLINE MECHANIC for Online Sweepstakes— — Secret 16-digit code printed under scratch off Secret 16-digit code printed under scratch off area of game card builds mystery and exclusivity area of game card builds mystery and exclusivity— — Customers visit website and surrender valid Customers visit website and surrender valid contact information and code in order to register contact information and code in order to register

for Sweepstakes Awards for Sweepstakes Awards— — Entrants can sign in using their Social network, Entrants can sign in using their Social network, automatically generating “Likes” and “Shares” automatically generating “Likes” and “Shares”— — Potential winners are notified at the end of Potential winners are notified at the end of promotion by email, ensuring valid customer promotion by email, ensuring valid customer contact information contact information— Builds in-house database— Builds in-house database— — Additional codes can be shared with friends Additional codes can be shared with friends through customized integrated email campaign through customized integrated email campaign





Let us create a Let us create a Branded Branded

Interactive Game Interactive Game that’s fun for the that’s fun for the

whole family!whole family!

Let us create a Let us create a Branded Branded

Interactive Game Interactive Game that’s fun for the that’s fun for the

whole family!whole family!


“PEER MARKETING” PROMOTION GAME PLAN

Top FOUR Sweepstakes Prizes:Top FOUR Sweepstakes Prizes:

1. Cash is King but don’t give away the whole Kingdom.1. Cash is King but don’t give away the whole Kingdom.Yes, we can help you insure a Million Dollar Yes, we can help you insure a Million Dollar Giveaway but we’d much rather have you give that Giveaway but we’d much rather have you give that insurance money to your customers. A $1,000 prize will insurance money to your customers. A $1,000 prize will draw a larger entry pool because it’s believable and draw a larger entry pool because it’s believable and everyone thinks they can win.everyone thinks they can win.

2. Send them packing. Everyone loves a vacation! We 2. Send them packing. Everyone loves a vacation! We can help you send your guests to Paris, France or Paris! can help you send your guests to Paris, France or Paris! Vegas or anyplace in-between.Vegas or anyplace in-between.

3. 3. DriveDrive them crazy with excitement! Cars are always them crazy with excitement! Cars are always cool with customers. Just keep in mind, they will need to cool with customers. Just keep in mind, they will need to pay taxes on the win.pay taxes on the win.

4. Let them eat cake…or steak, or whatever your 4. Let them eat cake…or steak, or whatever your signature plate may be – Free for a Year! Give them a signature plate may be – Free for a Year! Give them a certificate for a Free Meal a Week for a Year and your certificate for a Free Meal a Week for a Year and your brand will stay on the the tip of their tongues while they brand will stay on the the tip of their tongues while they brag about their winnings to family and friends.brag about their winnings to family and friends.


“PEER MARKETING” PROMOTION GAME PLAN

• • RESULTS TABULATION & ANALYSIS: RESULTS TABULATION & ANALYSIS: — — POS capture/entry used to compile resultsPOS capture/entry used to compile results— Pre-paid redemption bags are available at extra cost— Pre-paid redemption bags are available at extra cost— — Analysis of prize level and store level performance Analysis of prize level and store level performance (ROI) for future improvement of promotion. (ROI) for future improvement of promotion.


“PEER MARKETING” PROMOTION ADDITIONAL SERVICES AVAILABLE

• • USPS MAILER Instant Win Game USPS MAILER Instant Win Game

— — Patent pending productPatent pending product— — Mail offers to nearby addresses to encourage frequent Mail offers to nearby addresses to encourage frequent visits your business visits your business— — Purchase products/services in store, catering, delivery or Purchase products/services in store, catering, delivery or online orders online orders— — Uniquely track every offer made back to the address it was Uniquely track every offer made back to the address it was sent to: sent to: Allows for continuously improved targeting;Allows for continuously improved targeting; Allows each merchant to develop its own specific Allows each merchant to develop its own specific targeting model targeting model— — Features unique creative for each clientFeatures unique creative for each client — —B2B Instant Win Game pieces for each employee drives online B2B Instant Win Game pieces for each employee drives online registration and greater distribution of offers within the registration and greater distribution of offers within the business targeted business targeted

• • BRANDED MOBILE APPBRANDED MOBILE APP

— — Development of a branded mobile app for iPhone and Development of a branded mobile app for iPhone and Android.Android.— — Available modules can include:Available modules can include:

Store/facility locatorStore/facility locatorOrder onlineOrder online

Nutritional InformationNutritional InformationShare with friends on Facebook/TwitterShare with friends on Facebook/Twitter

Get newsGet newsGet a couponGet a coupon

And of course, an Instant Win Game!And of course, an Instant Win Game!



ADDITIONAL SERVICES

• • B2B MAILER MECHANIC for Instant Win Game B2B MAILER MECHANIC for Instant Win Game

— — Patent pending productPatent pending product— — Mail offers to nearby businesses to encourage employees to Mail offers to nearby businesses to encourage employees to visit your business visit your business— — Purchase products/services in store, catering, delivery or Purchase products/services in store, catering, delivery or online orders online orders— — Uniquely track every offer made back to the business it was Uniquely track every offer made back to the business it was sent to: sent to: Allows for continuously improved targeting;Allows for continuously improved targeting; Allows each merchant to develop its own specific Allows each merchant to develop its own specific targeting model targeting model— — Features unique creative for each clientFeatures unique creative for each client— — Instant Win Game cards for each employee Sweepstakes Instant Win Game cards for each employee Sweepstakes overlay available to drive online registration and greater overlay available to drive online registration and greater distribution of offers within the business targeted distribution of offers within the business targeted

• • BRANDED MOBILE PHONE APPBRANDED MOBILE PHONE APP— — Branded mobile app for the iPhone and Android.Branded mobile app for the iPhone and Android.— — Available modules may include:Available modules may include:

Store/facility locatorStore/facility locatorDriving DirectionsDriving DirectionsOnline OrderingOnline Ordering



And of course, an “Instant Win Game”!And of course, an “Instant Win Game”!120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com 120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com

APPENDIXAPPENDIX



ADDITIONAL SERVICES

• • B2B MAILER MECHANIC for Instant Win Game B2B MAILER MECHANIC for Instant Win Game

— — Patent pending productPatent pending product— — Mail offers to nearby businesses to encourage employees to Mail offers to nearby businesses to encourage employees to visit your business visit your business— — Purchase products/services in store, catering, delivery or Purchase products/services in store, catering, delivery or online orders online orders— — Uniquely track every offer made back to the business it was Uniquely track every offer made back to the business it was sent to: sent to: Allows for continuously improved targeting;Allows for continuously improved targeting; Allows each merchant to develop its own specific Allows each merchant to develop its own specific targeting model targeting model— — Features unique creative for each clientFeatures unique creative for each client— — Instant Win Game cards for each employee Sweepstakes Instant Win Game cards for each employee Sweepstakes overlay available to drive online registration and greater overlay available to drive online registration and greater distribution of offers within the business targeted distribution of offers within the business targeted

• • BRANDED MOBILE PHONE APPBRANDED MOBILE PHONE APP— — Branded mobile app for the iPhone and Android.Branded mobile app for the iPhone and Android.— — Available modules may include:Available modules may include:

Store/facility locatorStore/facility locatorDriving DirectionsDriving DirectionsOnline OrderingOnline Ordering



And of course, an “Instant Win Game”!And of course, an “Instant Win Game”!120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com 120 South Euclid Avenue, Villa Park, IL 60181 | P: 800-925-5732 | F: 630-834-2018 | www.robustpromotions.com

ROBUST PROMOTIONS LLCROBUST PROMOTIONS LLCROBUST PROMOTIONS LLC was born in July 2006 after 18 months of ROBUST PROMOTIONS LLC was born in July 2006 after 18 months of collaboration between leading experts in all areas vital to the collaboration between leading experts in all areas vital to the development, execution and implementation of promotional gaming and development, execution and implementation of promotional gaming and incentive marketing programs for restaurant chains and other retail incentive marketing programs for restaurant chains and other retail merchants.merchants.

• • RESEARCH – THE UNIVERSITY OF CHICAGORESEARCH – THE UNIVERSITY OF CHICAGOStudies, surveys and other research was conducted through the Graduate Studies, surveys and other research was conducted through the Graduate School of Business. World renowned Professor Sanjay Dhar, a leading School of Business. World renowned Professor Sanjay Dhar, a leading expert in “Decision Sciences” in marketing, consulted and continues to expert in “Decision Sciences” in marketing, consulted and continues to inform Robust Promotions LLC in the areas of marketing and business inform Robust Promotions LLC in the areas of marketing and business tactics and implementation.tactics and implementation.

• • LEGAL – WINSTON AND STRAWN LLPLEGAL – WINSTON AND STRAWN LLPThe nations largest and oldest (150 years) I.P. law firm is retained. With The nations largest and oldest (150 years) I.P. law firm is retained. With offices in Geneva, London, Paris, New York, Chicago, Washington D.C., Los offices in Geneva, London, Paris, New York, Chicago, Washington D.C., Los Angeles and San Francisco, they are one of the best, most prestigious law Angeles and San Francisco, they are one of the best, most prestigious law firms in the world. Winston and Strawn are among – if not the very – firms in the world. Winston and Strawn are among – if not the very – foremost legal experts in promotions, sweepstakes and contests.foremost legal experts in promotions, sweepstakes and contests.