2014 Fancy Food Show Review by Anthem

2014 FANCY FOOD SHOW REVIEW

FANCY FOOD SHOW REVIEWFEBRUARY 2014

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CONTACT TOM HOLOWNIA | MANAGING DIRECTOR | 415.896.9399 | www.anthemww.com

WHOLESOMEON THE GO

No time for a healthy meal? While options for

quick but less-than-good-for-you meals seem

endless, this year’s show made it clear there’s

no excuse to settle given these new solutions

that are making eating a wholesome meal or

snack anytime of the day a breeze.

Chia Pods can be easily grabbed from the

refrigerator to provide an energizing snack in

seconds, full of fiber, omega-3, and protein. The

convenient packaging innovation includes a spoon

so no need to hassle searching for utensils.

Breakfast cereal from oatmeal to

muesli featured fruits, seeds, and

nuts that deliver protein and fiber in

flavor-packed, on-the-go cartons.

The name says it all: GoGo

Squeez’s new line of Fast

Fruit provides adults with a

full serving of fruit in every

pouch. The new line features

more grown-up flavors that

cater to their palates such

as pomegranate and

passion fruit.

Made primarily from chickpeas,

fruits and seeds, these Fruit

& No-Nut Bars from The Good

Bean pack 8g of protein and 5g

of fiber into a form that can

go anywhere.

Chia to Go

Squeezable

Fruit for

Adults

no nutsPortable Cereal

Gets an Upgrade



02

Grown-up Condiments

Move aside ketchup and mustard! A whole host of condiments with

sophisticated taste profiles were featured at the show this year.

chili sauceDelicious Indian sauces from Bandar

offer a kick of Mint Cilantro and Spicy

Mango, available in convenient,

squeezable bottles.

fruit pulp vinegarsThick, pulpy and delicious, this grown-up

collection of fruit pulp vinegars by

A L’Olivier can be used to spruce up a meal

or salad. Comes in a variety of flavors

including fig and passion fruit.

All natural, small batch syrups crafted in

Georgia bring a little southern comfort

to food, with flavors of Florida Orange,

Maple Praline and Blackberry.

syrup sun-dried tomato ketchup

From Traina foods comes a new

savory, rich ketchup made with

sun-dried tomatoes.



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SUPERFOODSSUPER EASY

We saw lots of new, ancient, and exotic superfood

ingredients added to everyday foods to provide

extraordinary, easy nutrition!

Superfoods meet deep, dark

chocolate. The Vosges bar

combines reishi, the “mushroom

of immortality”—thought to

help the body resist and adapt

to a variety of stressors—with

walnuts, one of the few rich

sources of plant-derived

omega-3 fatty acids. Wellness

meets indulgence.

SUPERGRAINS

Ancient grains such as Freekah,

Amaranth, Teff and Millet are

coming out boasting super

health benefits that traditional

flours and wheat products

just don’t have. They lower

cholesterol and are packed with

protein, fiber, and vitamins.

SUPERSEEDSThese nutritional powerhouses

are loaded with healthy oils,

fiber, disease-fighting minerals

& enzymes, antioxidants and

proteins—in spreads and

snack packs.



04

RAWVOLUTION

WONDER-FULLY RAW

GO RAW

BRAD’S RAW

A raw food diet is generally rich in

plant-based foods including fruits

and vegetables; nuts and seeds; and

sprouted seeds, grains, and beans.

Technically, it is defined as unprocessed

food that is not heated above 115º F.

With hectic, busy schedules, eating

raw foods can be hard to keep up, so

now we are seeing raw goodies that are

more accessible and convenient.

The brand offers

both raw desserts

and savory snacks.

Also called out on

packaging are claims

of gluten-free, low

glycemic and live food.

A line of seed-based

products offering sweet

and savory healthful

snacks—100% organic and

live. Plant this product

and it will actually grow!

Crunchy kale chips

satisfy the craving to

crunch with the benefit

of being delicious

and nutritious.

TWO MOMS IN THE RAWFounded by a Mother of

three with the help of her

Mother these snacks are

raw, 100% organic,

and handmade.



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Crunchy Munchies 2.0

Packed with protein and fiber, these roasted chickpea snacks are healthy and come in a variety of crunchy flavors.

Jack Crisps is an all natural cracker crisp, made from jack cheese and

available in four flavors.

Ips (intelligent protein snacks) features the protein power of eggs in the unique form of a crispy chip.

Made with nutrient-rich and sustainably

harvested seaweed, these crunchy green

chips are the first of their kind. Find them in

a variety of unique flavors including Korean BBQ

and Chili Lime.

Suzie’s Naan Crackers bring the flavors of Indian

cuisine to a cracker for a distinctive taste

and crunch!

Pota’to, Po’tato. This year’s crunchy snacks are packed with less conventional yet oh so tasty ingredients.



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We saw the introduction

of innovative spreads and

new spread flavors that will

make the possibilities for

dressing up breads, chips

and bagels endless.

Spread the word

Hope Foods brings the best of both worlds to the spreads category by expanding to sophisticated savory flavors and sweet, indulgent favorites.

Their hummus line includes flavors such as Thai Coconut Curry and Sriracha, while the spreads line made with garbanzo beans features dark chocolate coconut and dark chocolate chile.

Blue Isle marries the spreadable texture found in cream cheese with the probiotic benefits of yogurt in their line of Mediterranean Yogurt Spreads, featuring flavors such as Honey and Spicy Vegetable.

Vermont Creamery is adding a touch of flavor to one of our most basic staples with Madagascar Vanilla flavored crème fraîche and Sea Salt & Maple flavored cultured butter.

Hummus spreads its reach to target kids with new, sweet flavors like Cinnamon Honey from the Hummus for Kids line by Eat Well Enjoy Life.

Spreads & Hummus

hummus for kids

yogu

rt s

prea

d

crèm

e fra

îche

& bu

tter

FashiOn

Clean • Simple • WhiteinfluenCes PRODuCtS



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DESIGN TRENDS4 It wasn’t just the food that got all the attention at the show—package design shared the spotlight. This year designs demonstrated intriguing polarity, borrowing cues from feminine fashion trends and, in contrast demonstrating a masculine aesthetic. Likewise, it was made loud and clear that while white and simple still prevail, black is certainly back.

TALL DARK AND HANDSOME


Marketing

2014 Fancy Food Show Review by Anthem