2014 BMAKC Fountain Awards

Welcome

• Rhonda Basler– President – Business Marketing Association of

Kansas City

Kansas City BMA Board

• Rhonda Basler, Hallmark Business• Stacy Speltz, CBIZ• Brian Vestle, NextPage• Ellen Shiflett, IBM• David Vogel, Layered Tech• Christina Hergott, ER Marketing• Kevin Fox, Burns & McDonnell• Elton Mayfield, ER Marketing

Emcee – Jim Moore

Editorial Director, Hallmark Business Connections

Born and bred in Jersey City, New Jersey, Jim became a Midwesterner in April of 2000 when he joined the editorial staff at Hallmark.

At Hallmark Business Connections, Jim creates communication solutions for companies seeking to strengthen customer and employee relationships.

Prior to coming to Kansas City, Jim was managing editor of Envoy Magazine and an associate producer for the CBS Evening News.

PRINT ADVERTISING

FOUNTAIN

Single Fractional-Page Ad, Color

EAG ADVERTISING & MARKETING

• Commenco Connect + All Work. No Games.– Account Coordinator:

Andrew Haim– Account Director: Michele

Markham– Art Director: Emily

Rethmeyer– Copywriter: Brenda

Galloway– Creative Director: Paul

Weber

FOUNTAINSingle Fractional-Page Ad, B&W

EAG Advertising & Marketing

• Commenco: Take Us For Granted– Account Coordinator:

Andrew Haim– Account Director:

Michele Markham– Art Director: Emily

Rethmeyer– Creative Director:

Paul Weber

FOUNTAIN

Pre-Printed Inserts

ER Marketing

• INTEGRATED Healthcare Strategies CoverWrap Campaign– Team: ER Marketing– Media Planning and

Buying: Kazoo Marketing

MERIT

Full-Page Campaign/Series, Color

BKV• Inland Truck Parts

Company We Build Confidence– Associate Account

Executive: Joe Sallustio – Senior Art Director:

Samantha Moreno Petty – Senior Copywriter: Daniel

Buchheit – VP/Creative Director :

Tom Stofac – Proofreader: Judy Gillihan

FOUNTAIN

Full-Page Campaign/Series, Color

Burns & McDonnell

• Food and Consumer Products ads in Food Engineering– Designer: Lee Orrison– Writer/Editor: Mark

Fagan– Strategist: Joe Bathke

MERITSingle Full-Page Ad, Color


• Griner & Schmitz 100 Years– Account Coordinator:

Andrew Haim– Art Director: Emily

Rethmeyer– Copywriting &

Creative Director: Paul Weber

FOUNTAINSingle Full-Page Ad, Color

BKV• Amsted RPS

Comprehensive Solutions– VP/Account Group

Leader: Sally Staab – Associate Account

Executive: Dustin Leibach – Senior Art Director: Brian

Grubb – Senior Copywriter: Daniel

Buchheit – Senior Media Planner:

Garrett Boal

BUSINESS IDENTITY

LOGO DESIGNAward of Merit

ER Marketing

• Stronghold Logo Design–The ER

Marketing Team:

LOGO DESIGNFountain Award

ER Marketing

• Tastabel Logo Design–The ER

Marketing Team:

IDENTITY PROGRAMAward of Merit

BKV• Kansas City BPU - ˜The

Power of Community™– EVP/Director of Client

Service: Susan Reiter – VP/Creative Director: Tom

Stofac – Senior Art Director:

Samantha Moreno Petty – Senior Art Director: Brian

Grubb – Senior Account Executive:

Jane Hazelwonder

IDENTITY PROGRAMFountain Award

Milbank

•Milbank PowerBox– Produced by:

Milbank– Role Name– Website

development and hosting; product fulfillment: Coggins Promotional Group

COLLATERAL/PROMOTIONAL MATERIALS

FLYER, PRODUCT SHEET, SELLING SHEET

Fountain Award

EAG Advertising & Marketing• Clinical Reference

Laboratory Employee Price tag– Account Director:


Rethmeyer– Copywriter: Brenda

Galloway– Creative Director: Paul

Weber

PRODUCT BROCHUREAward of Merit

candid marketing + communications

• City of Edgerton, Kansas: Retail Industry Leaders Association (RILA) Retail Supply Chain Conference Brochure– Strategy/Copywriting:

Becky Freetly-Grubb– Strategy/Design: Kara

Brock

PRODUCT BROCHUREFountain Award

VI Marketing and Branding

• SelectQuote Benefit Solutions Health Matters Brochure– Group Account Director:

Nicole Turner– Marketing Coordinator:

Kathleen Kennalley– Senior Art Director:

Jennifer Blevins– Senior Copy Writer:

Clay Miller

PRODUCT CATALOGFountain Award

REACTOR Design Studio

• Structura Product Sketchbook–Creative Director:

Clifton Alexander–Art Director:

Chase Wilson–Designer: Julie

Sebby

POSTERAward of Merit

BKV• DICE Hot Sales, Cool Shades

– EVP/Director of Client Service: Susan Reiter

– VP/Account Group Leader: Kelly Bohlken

– Senior Art Director: Brian Grubb – Senior Copywriter: Daniel

Buchheit – VP, IT Services: Steve Thieme – Production Manager: Cindy Sims – Proofreader: July Gillihan – Project Manager: Becky Tomsic

POSTERFountain Award

MEDiAHEAD

• Name Change Poster ColorMark Name change to MEDiAHEAD

SALES PACKAGEFountain Award


• Logistics Park Kansas City: BNSF Railway and NorthPoint Development: Interchangeable Sales and Collateral Package– Strategy/copywriting

Sara Freetly-Grubb– Strategy/Design Julie

Nieman-Larson

DIRECT MAIL

DIRECT MAIL PIECE, FLATAward of Merit

Stephens & Associates Advertising

• CareCredit Office Manager Direct Mail–Art Direction: Scott

Kane–Copy Writer: Donna

Stone–Production: Carol

Stuart

DIRECT MAIL PIECE, FLATFountain Award

BKV• MBUSA - National Fall

Inspection Campaign– VP/Account Group Leader:

Sally Staab – Associate Account Executive:

Dustin Leibach – Manager, Customer Support

Team: Valerie Robertson – Senior Copywriter: Tracy

Morley – Senior Art Director: Jason

Silvers – Production Manager: Cindy

Sims

DIRECT MAIL PIECE, DIMENSIONAL

Award of Merit

BKV• Carestream Dental RVG

Trade-in Campaign– Account Supervisor: Jen

Mitchell – Account Executive:

Donnie Sumple – Senior Art Director: Brian


Buchheit – VP/Creative Director: Tom

Stofac

DIRECT MAIL PIECE, DIMENSIONAL

Fountain Award

BKV• DICE Supercharge Your Tech

Recruiting– EVP/Director of Client Service:

Susan Reiter – VP/Account Group Leader:

Kelly Bohlken – Senior Art Director: Brian


Buchheit – Production Manager: Cindy

Sims – Proofreader: July Gillihan – Project Manager: Becky Tomsic

DIRECT MAIL CAMPAIGN, PRINT

Award of Merit


• Bank of Blue Valley Double Bonus Campaign– Creative Director:

Clifton Alexander– Art Director: Chase

Wilson– Designer: Julie Sebby– Printer: NextPage

DIRECT MAIL CAMPAIGN, PRINT

Fountain Award


• looped in Independent Merchant Campaign– Creative Director:

Clifton Alexander– Lead Designer:

Chase Wilson– Designer: Julie Sebby– Printer:

MEDiAHEAD!

DIRECT MAIL CAMPAIGN, DIMENSIONAL

Award of Merit


• CareCredit Growth–Art Direction:

Peter Corcoran–Copy Writer:

Jennifer Brocker–Production: Carol

Stuart

DIRECT MAIL CAMPAIGN, DIMENSIONAL

Fountain Award

BKV• DICE Puzzle Box

– EVP/Director of Client Service: Susan Reiter

– VP/Account Group Leader: Kelly Bohlken

– Senior Art Director: Brian Grubb

– Senior Copywriter: Daniel Buchheit

– Production Manager: Cindy Sims

– Proofreader: Judy Gillihan – Project Manager: Becky

Tomsic

BROADCAST

TELEVISION CAMPAIGNFountain Award


• Hannah the Pet Society– Art Direction: Peter

Corcoran– Copy Writer: Jennifer

Brocker– Producer: Carol Stuart– Video Production:

Brisk Interactive– Audio Production:

Evolution Audio

RADIO CAMPAIGNFountain Award


• Hannah the Pet Society–Copy Writer:

Jennifer Brocker–Audio production:

Evolution Audio–Producer: Carol

Stuart

INTEGRATED CAMPAIGNS

MULTI-MEDIA CAMPAIGN UNDER $75,000

Award of Merit

ER Marketing

• Huttig/Therma-Tru "Open to the Outdoors" Promotion–Team: ER

Marketing–Email Platform:

emfluence

MULTI-MEDIA CAMPAIGN UNDER $75,000

Fountain Award

Burns & McDonnell• United Way Campaign

– Marketing Manager: Lindsay Podrebarac

– Graphic Designer: Lee Orrison– Production Designer: Maggie

Miller– Editor: Alan Burchardt– Multimedia Designer: Robb

Barbur– Photographer: Bryan Fairbanks– Graphic Design Consultant:

Ryan Jones– Creative Services Manager: Teri

Stegmann

MULTI-MEDIA CAMPAIGN OVER $75,000

Award of Merit

ER Marketing

• Huttig Building Products 2013 Customer Connections Program–Team: ER


emfluence

MULTI-MEDIA CAMPAIGN OVER $75,000

Fountain Award

BKV• Carestream Dental CS

Solutions Drip Campaign– Account Supervisor: Jen

Mitchell – Account Executive: Donnie

Sumple – Senior Art Director: Brian

Grubb – Senior Copywriter : Daniel

Buchheit – Interactive Art Director:

Justin Wieners – Creative Director: Tom Stofac

PUBLIC RELATIONS

PRESS RELEASE - PRINTFountain Award

VI Marketing and Branding• SelectQuote Benefit

Solutions 2014 Industry Forecast Press Release– Group Account

Director: Nicole Turner– Marketing Coordinator:

Kathleen Kennalley– JGrill Media: Jason

Grill

PUBLIC RELATIONS/COMMUNITY RELATIONS PROGRAM CAMPAIGN/SERIES

Fountain Award

Burns & McDonnell

• Battle of the Brains– Graphic design: Brady

Ritter, Brandon Guffey– Writing: Carrie

Plummer, Open Book Communications

– Strategy: Julee Koncak– Content review: Darla

Amstein

PRODUCT OR SERVICE LAUNCH

Fountain Award

REACTOR + Department Zero• FanAddict Brand Launch

Campaign and Band Van Giveaway– REACTOR Creative Director:

Clifton Alexander– REACTOR Designer: Chase

Wilson– REACTOR Designer: Julie Sebby– Department Zero President: Sara

Soseman– Department Zero Account

Manager: Carman Stalker– Department Zero Project Manger:

Matt Jenkins– Department Zero Talent

Coordinator: Kacie Hoctor

CHANNEL SUPPORT MATERIALS

CHANNEL SUPPORT – SINGLE ITEM

Award of Merit

EAG Advertising & Marketing• Lee Mathews Service Center

- Pump Man• Account Manager: Cinda

Fisher• Art Director: Emily

Rethmeyer• Creative Director: Paul

Weber• Executive Producer: Michele

Markham• Photographer: David Morris,

David Morris Photography

CHANNEL SUPPORT – SINGLE ITEM

Fountain Award

CBIZ & Mayer Hoffman McCann P.C.

• Navigating the Business Lifecycle: Tax Strategies for Success Book– Team Leader/Creative

Direction: Daniel Rosenthal

– Project Manager: Kelly Krause

– Technical Writers: Phil Zaman & Bill Smith

– Design/Layout: edesign

CHANNEL SUPPORT - INTEGRATED PROGRAM

Award of Merit

Milbank

• Contractor's Toolbox

CHANNEL SUPPORT - INTEGRATED PROGRAM

Fountain Award


• Year-Round Multi-Channel Business Tax Planning Initiative– Team Leader/Creative

Direction: Daniel Rosenthal– Project Manager: Kelly

Krause– Technical Writers: Phil

Zaman & Bill Smith– Digital Property Design &

Management: Susan Giffin– Webinar Production: Lori

Jolly

POINT OF PURCHASEFountain Award

BKV• MBUSA National Accessories

Campaign– VP/Account Group Leader:

Sally Staab – Associate Account Executive:

Dustin Leibach – Manager, Customer Support

Team: Valerie Robertson – Senior Copywriter: Tracy

Morley – Senior Art Director: Jason

Silvers – Production Manager: Cindy

Sims

SELF-PROMOTION

SELF PROMOTION - DIRECT MAIL, SINGLE OR CAMPAIGN

Fountain Award

ER Marketing

• ER Marketing Thanksgiving Card–The ER

Marketing Team

SELF PROMOTION - SPECIALTY ITEMS/GIFTS

Award of Merit


• candid Tour of Gratitude for High Level Retainer Clients– Strategy/execution:

Becky Freetly-Graber– Strategy/execution:

Sara Freetly-Grubb– Planning/Design:

Kara Brock

SELF PROMOTION - SPECIALTY ITEMS/GIFTS

Fountain Award

Milbank

• Milbank Marketplace–Website

development and hosting; product fulfillment: Coggins Promotional Group

SELF PROMOTION - OTHERAward of Merit

ER Marketing

• ER Marketing Tradeshow Event Materials–The ER

Marketing Team

SELF PROMOTION - OTHERFountain Award

Burns & McDonnell

• Burns & McDonnell Holiday Greeting– Graphic design:

Brandon Guffey– Multimedia design:

Robb Barbur– Art direction: Teri

Stegmann– Writing: Mark Fagan

PUBLICATIONS

NEWSLETTER EXTERNAL AUDIENCE

Award of Merit


• Summit Bank of Kansas City Spring and Fall 2013 Newsletters– planning/execution:

Becky Freetly-Graber– copywriting/

planning/execution: Debra Habiger

– Design: Kara Brock

NEWSLETTER EXTERNAL AUDIENCE

Fountain Award

ER Marketing

• Huttig Building Products Dealer Digest Newsletter–Team: ER


emfluence

ANNUAL REPORTAward of Merit


• Blue Springs Economic Development Council, Fiscal Year 2012 Annual Report– Planning/

copywriting/execution Debra Habiger

– Strategy/Design Kara Brock

ANNUAL REPORTFountain Award

BKV• Euronet Worldwide 2012 Annual

Report– VP/Account Group Leader:

Kelly Bohlken – Account Coordinator: Bev Copus – Senior Art Director: Samantha

Moreno Petty – Senior Copywriter: Tracy Morley – VP/Creative Director: Tom

Stofac – Production Artist: David Preston – Desktop Publisher: Bette Jo

Hauber – Production Manager: Cindy Sims – Proofreader: Judy Gillihan

MAGAZINEFountain Award

Burns & McDonnell• BenchMark

– Managing Editor: Darla Amstein

– Creative Services Manager: Teri Stegmann

– Contributing Editors: Alan Burchardt, Victoria Cherrie, Mark Fagan, Ann Scheer

– Graphic Designers: Ted Ferguson, Brandon Guffey, Lee Orrison, Brady Ritter

– Photographer: Bryan Fairbank

DISPLAY ADVERTISING

OUTDOOR - BILLBOARDAward of Merit

BKV• Inland Truck Parts

Company Now Hands-On in Fargo– Associate Account

Executive: Joe Sallustio – Senior Art Director :

Samantha Moreno Petty – Senior Copywriter : Daniel

Buchheit – VP/Creative Director: Tom

Stofac – Proofreader: Judy Gillihan

OUTDOOR - BILLBOARDFountain Award


• Commenco Connect+ _ All Work. No Games.– Account Coordinator:



Rethmeyer– Creative Director: Paul

Weber

EVENT MARKETING

TRAFFIC-GENERATING PROMOTION, SINGLE PIECE

Award of Merit


• CareCredit NAVC pre-show DM–Art Direction:

Scott Kane–Copy Writer:

Donna Stone

–Production: Carol

TRAFFIC-GENERATING PROMOTION, SINGLE PIECE

Fountain Award


• KVC Gala Invitation œGala with a Twist– Creative Director:

Clifton Alexander– Art Director: Chase

Wilson– Lead Designer: Julie

Sebby– Printer : AC Printing

TRAFFIC-GENERATING PROMOTION, MULIT-PART CAMPAIGN

Award of Merit


• LocationOne Information System: What™s Not to Love about LOIS in the City of Brotherly Love– Strategy/copywriting/

execution Sara Freetly-Grubb

– Strategy/Design Kara Brock

TRAFFIC-GENERATING PROMOTION, MULIT-PART CAMPAIGN

Fountain Award

REACTOR Design Studio• SFS Architecture™s 40th

Anniversary Promotion– Creative Director: Clifton

Alexander– Art Director: Chase

Wilson– Lead Designer: Julie

Sebby– Invitation Printer: AC

Printing– Coaster Printer: La

Cucaracha Press

EXHIBIT BOOTHFountain Award

BKV• Carestream Dental Spring Trade

Show Theme– Account Supervisor: Jen

Mitchell – Account Executive: Donnie

Sumple – Senior Art Director: Brian


Buchheit – Interactive Art Director: Justin

Wieners – VP/Creative Director: Tom

Stofac

SALES AND LEAD-GENERATING MECHANISM USED AT BOOTH

Award of Merit

EAG Advertising & Marketing• Commenco Surveillance

Table Top Displays– Account Coordinator:



Rethmeyer– Creative Director: Paul

Weber

SALES AND LEAD-GENERATING MECHANISM USED AT BOOTH

Fountain Award

Stephens & Associates Advertising• The Pet Stress

Experience– Art Direction: Peter

Corcoran– Copy Writer: Jennifer

Brocker– Video production: Brisk

Interactive– Audio Production:

Evolution Audio– Production: Carol Stuart

SPECIAL EVENT - HELD FOR CUSTOMERS, PROSPECTS OR EMPLOYEES

Award of Merit


• LinkedIn Lounge Training Event– Strategy, Event Concept &

Art Direction: Stacy Speltz & Daniel Rosenthal

– Design / Creative: Susan Giffin

– LinkedIn Lounge On-Site Consultants: Amanda Markos, Susan Giffin, Alex Zelie, Kristin Huntley

SPECIAL EVENT - HELD FOR CUSTOMERS, PROSPECTS OR EMPLOYEES

Fountain Award

Burns & McDonnell

• Napa Valley Client Entertainment– Graphic Design:

Beth Mackey– Event Coordination:

Jen Reyes– Strategy: Kevin Fox– Writing: Darla

Amstein

DIGITAL MARKETING

E-NEWSLETTER

Fountain Award


• Not-for-Profit Viewpoint E-newsletter– Team Leader/Creative:

Daniel Rosenthal– Editorial Process: Chrissy

Hammond– Technical Writers: Not-

for-Profit Editorial Board– Digital Property Design &

Management: Susan Giffin

•

ONLINE VIDEO

Fountain Award


• Lee Mathews Service Center– Account Manager:

Cinda Fisher– Director: Nicholaus

James– Executive Producer:

Michele Markham– Scriptwriter: Paul

Weber

WEB SITE - UNDER $25,000Award of Merit


• Logistics Park Kansas City: www.logisticsparkkc.com– Strategy/planning/

copywriting/execution Sara Freetly-Grubb

– Strategy/Design/execution Julie Nieman-Larson

– Strategy/Design/execution Kara Brock

WEB SITE - UNDER $25,000Fountain Award

Voltage Creative• Health Services Group

Purchasing Organization Website– Design & Web

Development: Geoff Ponnath

– Web Development: Aaron Case

– Strategy: Corey Morris– Art Direction: Ryan Lorei– Art Direction & Project

Management: Larry Tozier

WEB SITE - $25,001 - $50,000Award of Merit

VI Marketing and Branding• Examinetics Website

– Group Account Director: Nicole Turner

– Digital Marketing Strategist: Hayley Cacioppo

– Marketing Coordinator: Alice Zarka

– Art Director: Erin Robinson– Senior Copywriter: Clay

Miller– Interactive Media Director:

Dmitri Kostjukov– SEO Strategist: Matthew

Barnett

WEB SITE - $25,001 - $50,000Fountain Award

Voltage Creative

• Clinical Reference Laboratory (CRL) Website– Design & Web

Development: Geoff Ponnath

– Strategy, Usability & SEO: Corey Morris

– Art Direction: Ryan Lorei

WEB SITE - OVER $50,000Fountain Award

BKV

• Horton Website– VP/Account Group

Leader: Sally Staab– VP/Interactive

Marketing: Andrew Booth

– VP/IT Services: Steven Thieme

– Senior Interactive Art Director: Lindsey Ihm

WEBINAR OR OTHER ONLINE EVENT

Fountain Award


• MHM Executive Education Webinar Series– Team Leader / Marketing

Strategy: Stacy Speltz– Executive Sponsor: Andy

Burczyk– Project Manager: Mandy

Petzold– Digital Property Design &

Management: Susan Giffin– Subject Matter Experts /

Presenters: MHM Professional Standards Group

– Webinar Proctor: Andrew Lasche

PROMOTIONAL EMAIL, SINGLE

Award of Merit


• LocationOne Information System: Who Needs Sugarplums?– Strategy/planning/

execution: Sara Freetly-Grubb

– Strategy/design/execution: Kara Brock

PROMOTIONAL EMAIL, SINGLE

Fountain Award

ER Marketing

• Huttig/Therma-Tru Class of 2013 Email–Team: ER


emfluence

PROMOTIONAL EMAIL, SERIES/CAMPAIGN

Award of Merit

ER Marketing

• IBT Industrial Solutions Tech X 500 Email Campaign–The ER

Marketing Team

PROMOTIONAL EMAIL, SERIES/CAMPAIGN

Fountain Award

ER Marketing

• Huttig/Therma-Tru "Open to the Outdoors" Promotion Emails– Team: ER Marketing– Email Platform:

emfluence

•

INTEGRATED ONLINE CAMPAIGN

Award of Merit

ER Marketing

• Huttig/Therma-Tru "Open to the Outdoors" Online Promotion–Team: ER


emfluence

INTEGRATED ONLINE CAMPAIGN

Fountain Award

ER Marketing

• INTEGRATED Healthcare Strategies Executive Pay Content Bundle–Team: ER

Marketing

SEARCH ENGINE OPTIMIZATION

Award of Merit

VI Marketing and Branding• Examinetics SEO

Campaign– Group Account Director:

Nicole Turner– Digital Marketing

Strategist: Hayley Cacioppo

– Marketing Coordinator: Alice Zarka

– SEO Strategist: Matthew Barnett

SEARCH ENGINE OPTIMIZATION

Fountain Award

emfluence

• ProPharma Group Relaunch SEO 2013– Senior SEO Strategist:

Doug Lay– Software Engineer:

Lance Gliser– SEO Intern: Cate

Crandall– Project Manager: Sara

Theurer

BEST OF SHOW

Burns & McDonnell

• United Way Campaign– Marketing Manager: Lindsay Podrebarac– Graphic Designer: Lee Orrison– Production Designer: Maggie Miller– Editor: Alan Burchardt– Multimedia Designer: Robb Barbur– Photographer: Bryan Fairbanks– Graphic Design Consultant: Ryan Jones– Creative Services Manager: Teri Stegmann

Best of ShowBurns & McDonnell

Closing Remarks

• Stacy Speltz, Incoming BMAKC President• Upcoming Events • March 26– YP Event

– Lead with Your Strengths

• April 25 – Hallmark Business Connections– Heather Teskey, VP of Strategy

• May 28-30 – BMA14– World’s Largest B2B Marketing Conference