3. AWARD WINNING MARKETING 2014 Capella Award; Media Relations
2014 TripAdvisor; Travelers Choice Award 2014 Davey Award;
"Discover Your Zoo" Billboard Campaign 2015 ADDY Award: Elements of
Advertising 2015 ADDY Award: Collateral Material 2015 ADDY Award:
Best of Print - What's New at the Zoo? 2015 ADDY Award: Outdoor
Campaign - What's New at The Zoo? 2015 ADDY Award: Campaign -
Social Media 2015 ADDY Award: Integrated Campaigns Zoorassic Park
2015 Palm Spring Life; Best Place to Take Children
4. WHATS NEW AT THE ZOO? Zoorassic Park Birds of the Australian
Outback Camel Rides La Grande Fiesta Princess & the Frog Day
Howl on Saturday & Sunday Howl at Night 10 More Nights of
WildLights Go Native Day Cheetah Day Train Day Brew at the Zoo
Multiple Animal Births Eggstravaganza Annual Plant Sale Starry
Safari Park After Dark ZooCamp Birthdays Private Functions Me &
You at the Zoo Wildlife on Wheels Gala Mardi Paws Giraffe Feeding
Gerald Ford 5 K Run Ronald McDonald House 5K Run United Way 5K Run
JazzZoo Desert Garden community Day Members Breakfast Adoption
Appreciation Party Sneak Peaks And More
5. KEEP IN MIND LAST YEAR WAS A RECORD BREAKING YEAR IN
ATTENDANCE & REVENUE THIS YEAR IS BLOWING IT AWAY!
6. DAYTIME FRONTGATE ADMISSIONS* Y-T-D COMPARATIVE 2015 vs.
2014 Full Paid Admission: Up 17% 100,448 compared to 86,023 Member
Visits: Up 18% 72,844 compared to 61,535 Discounted: Down 64% 6,103
compared to 17,159 Free (Giveaways): Down 64% 2,676 compared to
7437 Total Attendance: Up 12% 265,450 compared to 238,329 *Does not
include Special/Private Events, Educational Programs.
7. SPECIAL EVENT ATTENDANCE COMPARATIVE 2015 vs. 2014 La Grande
Fiesta: Up 6% 1,308 compared to 1,237 Howl-O-Ween: Up 14% 4,469
compared to 3,937 Howl Night: Up 154% 1,564 compared to 616
WildLights: Up 63% 31,670 compared to 19,472 Fairytales &
Frogs: Up 45% 2,824 compared to 1954
8. ADMISSIONS REVENUES* Y-T-D COMPARATIVE 2015 vs. 2014 Total
Admissions Revenues: Up 12% $2,773,328 compared to $2,480,312
*Includes Special/Private Events, Educational Programs.
9. SPECIAL EVENT REVENUE COMPARATIVE 2015 vs. 2014 La Grande
Fiesta: Up 6% $10,071 Howl-O-Ween: Up 27% $27,951 Howl Night: Up
385% $3,640 WildLights: Up 62% $256,114 Fairytales & Frogs: Up
45% $19,789
10. WE GREATLY APPRECIATE YOUR SUPPORT AND LOOK FORWARD TO
ANOTHER RECORD YEAR IN 2016!