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What is Display Advertising and how can one use it to it's advantage? Find out in this presentation by Cole Watts
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Display Ads and You: How to Tune Up Your Display Marketing
Cole WattsTheeDesign
Follow Me: @Cole_Watts | @TheeDesign
3 Things You’re Doing Wrong with Your Display Ads
1. Not taking Advantage of Bid Adjustments
2. Wasting Money on Non-Qualified Customers
3. Remarketing to Everyone
Follow Me: @Cole_Watts | @TheeDesign
What is Display Advertising?
Follow Me: @Cole_Watts | @TheeDesign
Benefits of it Over Search?
• Allows You to Create a Captivating Ad Using Images and Video
• Allows You To Precisely Target People
• Allows You to Reengage with People Who Have Previously Visited Your Website
Follow Me: @Cole_Watts | @TheeDesign
It’s Similar to Search
• Time• Scheduling• Budget• Targeting• Languages• Location
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People Are Still Getting it Wrong
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1. Use Keywords, Interests, Demos, & Topics
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Understanding Keywords, Interests, Topics, & Demographics
• Keywords– Keywords that are used Base on Your search.
• Interests– Ad Correlates with User Behavior
• Topics– Ads Based on Content of Page
• Demographics– Age, Sex, and Parental Status
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Bid Adjustments
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FREE TIP: Google Display Manager
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2. Trim Your Audience
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Understanding How to Eliminate Fraudulent Clicks
Placements- Actual Listings of Where Your website IsExclusions- Categories of Where Your Exclusions Are
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Manage Your Reports
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FREE TIP: Remove Porn, Pills, Poker, and Apps
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3. Remarketing
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Understanding Remarketing
- Visitors Who Visited a Page
- Visitors Who Did Not Visit Another Page
- Visitors Who Did Visit Another Page - Visitors of a Page During Specific Dates
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Customize Your Remarketing
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FREE TIP: WhoisRetargeting.Me
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Recap
1. Use Keywords, Interests, and Targets1. Use Bid Adjustments
2. Trim Your Audience2. Eliminate Wasteful Spending
3. Customize Your Remarketing3. Use Remarketing to Your Advantage
Follow Me: @Cole_Watts | @TheeDesign
About Me
Find me Online?• www.ColeWatts.com• www.TheeDesign.com• www.RallyTheTriangle.com• www.TeamMovenberRDU.com• www.TriangleInteractive.org• www.FoodBank24.org
Special thanks to Lauren, Sharon, James, Patrick, Eric & Katie.
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