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View these slides to learn about the most important developments in the email landscape in 2013, plus Return Path's predictions for 2014, what these mean for e-marketers this year and how to harness these developments for programme success. Attend to hear about: - What to be thinking about right now to stay ahead of the inbox curve in 2014. - An overview of key 2013 developments including the growth of video in email, introduction of Gmail tabs and the effect of US events such as Black Friday on European email programmes. - Examples from real life, high performing campaigns in 2013 and the techniques deployed for success. To access the recording of the webinar, visit http://landing.returnpath.com/ondemand-2014-predictions
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2013 Email Retrospective
& 2014 Predictions
30th January 2014
Your Presenters & Host
Guy is a passionate advocate for the intelligent use of customer data to drive responsive email
programs. With a knowledge base that now spans over 10 years, Guy has become one of the EMEA’s
leading e-marketing experts and thought leaders. Working for Return Path’s Professional Services
team, he provides email Consulting solutions to a broad range of international clients, delivering
measurable uplifts in email delivery, subscriber engagement and revenue generated. Outside of work,
Guy is the chairman of the IAB’s email marketing council, and also leads the Deliverability & Mobile
working group which focuses on data, deliverability & and email marketing best practices.
Guy Hanson Director of Consulting, EMEA
Dale Langley Senior Consultant, EMEA
Dale has been working for over 7 years improving email deliverability & response rates, along with
leading development of email marketing systems, for blue-chip clients in Europe. As a developer he
has extensive practical knowledge of how companies design systems and store data. As a consultant
he understands how to implement robust architecture, analyse data, segment, design and deliver for
the best possible results. This combination of experience means that he is well adapted to deliver
Return Path’s Professional Services solutions and understands how to resolve the problems faced by
marketers tasked with growing their subscriber lists and maximising ROI.
Richard Gibson Director of Client Services Director, Northern Europe
Richard Gibson is the Director of Client Services for Northern Europe and he and his team are
responsible for ensuring excellent service to all customers. He is a long standing contributor to the
Email Marketing Council of the DMA and is the immediate past chair.
2013 Email Retrospective
30th January 2014
Dale Langley
www.returnpath.com
uk.linkedin.com/in/dalelangley
@email_dale, @ReturnPath
Q1
Vid
eo
Vid
eo
Q2
Tabs
Tabs
Tabs , th
e fa
cts
Recyclin
g
Q3
Changin
g fa
st
Q4
Gra
b a
barg
ain
Gra
b a
barg
ain
Gra
b a
barg
ain
Mobile
use
0
10
20
30
40
50
60
Desktop Webmail Mobile
2012 2013
So W
hat?
Thank You!
Download the Gmail Tabs report at:
http://landing.returnpath.com/gmail-tabs-marketing-impact-analysis-report
or scan:
2014 Email Predictions
30th January 2014
Guy Hanson
www.returnpath.com
uk.linkedin.com/in/guyhanson
@GuyHanson, @ReturnPath
“Reports of my death have been greatly exaggerated”
Digital marketing
areas of focus in 2014
2014 State of Marketing:
exacttarget
How marketers plan
to spend their budget
in 2014
“An asteroid big enough to wipe out most of Europe is hurtling towards Earth, astronomers have warned. The giant space rock, scheduled to sweep close to the Earth on March 21 2014, is large and fast enough to devastate a continent should a collision occur.“
“However, the chances of an impact are minuscule. They were estimated at one in 909,000 - more likely than winning the National Lottery jackpot, but less likely than drowning in the bath!”
Email in 2014
4 Main Themes
1 – Time to Stop Talking About Big Data . . .
1 . . . and Start Leveraging it Instead . . .
Active Profile Inactive Profile
2 - It’s No Longer Only About Mobile Opens . . .
2 . . . Now It’s About Mobile Transactions Too
3 – The Inbox is Becoming a Microsite
3 – The Inbox is Becoming a Microsite
4 – Actions Are Having Broader Consequences
4 – Actions Are Having Broader Consequences
4 – Actions Are Having Broader Consequences
Email in 2014
10 Talking Points
5 – 2014 Will be a Year of Myth-Busting
6 – Address Acquisition is Using New Sources
7 – Emails Will be Coming From New Domains
8 - Smart Watches Are Now a Reality
9 – New Ways of Using Email
10 – Content, Content, Content
11 – More Feedback Please . . .
12 - . . . Because Opting Out Is Getting Easier
13 – Fraudsters Will Keep On Getting Smarter
14 – Changes in Data Protection Law
And One Bonus
Prediction ...
Your Kettle is Going to Start Spamming You . . . . . . And So Will Your Fridge!
Panel Discussion
Director of Consulting, EMEA
+44 (0)207 034 5438
uk.linkedin.com/in/guyhanson
@GuyHanson
Senior Consultant, EMEA
+44 (0)207 034 5435
uk.linkedin.com/in/dalelangley
@email_dale
Guy
Hanson
Dale
Langley
Director of Client Services, NE
+44 (0)207 034 5448
uk.linkedin.com/in/richardjgibson
@RichardGibson
Richard
Gibson
2013 Email Retrospective
& 2014 Predictions
30th January 2014
