20 Questions Marketers Are (Or Should Be) Asking About Online Video

THE TOP 20QUESTIONS MARKETERS

ARE (AND SHOULD BE) ASKING ABOUT VIDEO

THE TOP 20QUESTIONS MARKETERS ARE

(AND SHOULD BE) ASKING ABOUT ONLINE VIDEO

wwwcantaloupetv 1 share this eBook

Adding video to your marketing is no longer optional Over 90 of Internet traffic is

video according to Visually The same site claimed that video traffic is 6 times more

effective than print and direct mail at conveying a message to a crowded marketplace

Video is personal emotional and persuasive when done correctly

By understanding what it takes to effectively incorporate video into your marketing

strategy you will be ahead of most marketers today As with any other marketing efforts

video without a strategy will fail It is important to ask yourself the correct questions

when thinking about adding video to enhance your overall marketing plan

This book will answer the frequently asked questions that people are posing about

online video today and will also offer questions that marketers should be asking but may

not be considering yet

This will help you be one step ahead when it comes to leveraging online video


Intro


1

share this eBook 4 wwwcantaloupetv

Should I shoot my own video 1

There is a time and place for both methods The easiest way to answer this is to begin the planning

process to determine the complexity of the project

Do we have an internal resource to shoot and edit this video

How many locations do we have to go to How many people will be in this video

If there are multiple locations and people to interview then it could take your video producer

several weeks or months to be able to pull off that story

Do we have the equipment to record edit and produce the video

Many companies donrsquot have the necessary time or equipment to pull off good storytelling when

the project requires more travel character coordination logistics or more complex story

development For those stories you might be better served to engage outside resources to help

Whats our deadline Do we have enough time to edit and produce

If you need a video shot quickly and if you have the right equipment the best decision may be

to shoot it yourself Also if the videos tend to be more tips and tricks or single interviews

trained in-house crews can pull them off

what yoursquore asking

2


What video topics work best for my website

There are various types of videos you can produce If youre starting with nothing then we suggest first

looking at your website Think about what someone wants when visiting your website Many are there to

get to know you ndash to see if what you do aligns with what they need in a general sense and if you can help

them with their specific challenges To get started heres a checklist of videos we recommend all of

our clients have on their website

About Us Stories

These are stories that go on your website and talk all about you They tend to be the first place

people click on your website They help your prospect answer questions like

1 What exactly do these people do 2 Do I believe in their philosophies 3 Do I want to do business with them

Why Stories

ldquoWhyrdquo stories talk about why you do what you do or why you

are in business The purpose of this video is to create

emotional connections with your audience so they feel

comfortable learning more about you

(Watch this video by Simon Sinek to help determine your ldquowhyrdquo)

Client (Testimonials) Stories

These are your success stories and are often told by a 3rd party It allows prospects to put

themselves in someone elsersquos shoes to see how your product or service might work for them

The goal with these stories is to prove your message

Industry Expert Stories

Once you have the videos above posted on your website we recommend doing industry expert

stories The purpose of this video is to educate people on your industry and expertise Itrsquos less

about you People often post these videos to YouTube or their blog A few examples of these

videos are ldquohow to do xrdquo ldquo5 tipsrdquo and ldquo10 reasonsrdquo

ldquoPeople dont buy what you do they buy

why you do it And what you do simply proves what you believerdquo

-Simon Sinek


3


How much should I pay for my video

When it comes to video production today you get what you pay forhellip to a point

Outside Resource When using any type of outside resources to tell your story you should expect to

invest between $3000-$10000 for the full production of your video stories This is the price range

when the stories are shot in an authentic interview-style approach that tends to make them more

believable more affordable faster and more efficient to execute

Internal Resource If you are shooting your own video or something more elaborate your price may

be higher or lower This could depend on equipment the type of editing software and production

time

When looking at any type of video help it is important to look for a partner who understands the business

problem you are trying to solve by using video A strategic production partner will help you understand

your budget before cameras roll and will keep costs in-check through front-end planning and efficiencies

throughout the project


4 What is video SEOVideo SEO in its simplest form is optimizing a video to be found more easily on major search engines

Here are a few tips to consider when it comes to video SEO

RELEVANT TAGS

One way to optimize videos online is to use tags and tagging it in as many ways as possible with

as much description as possible This way the search engines will be able to find it

TRANSCRIBING

Another SEO component to consider is to transcribe the video with text and embed that into

the video itself

AN ATTENTION-GRABBING HEADLINE

Think about the headline Your headline should be enticing and make people want to want to

watch the video

AN INTRIGUING THUMBNAIL

The cover (thumbnail) image of the video is also important Think of it like the cover of a

magazine and display an image that looks clear clean and interesting

All of these things help search engines find your video and help people press the play button Google with

their purchase of YouTube has affirmed the importance they put on video and rich media content

Did you know that a webpage that includes video is 50 times more likely to show up on the first page of

search results



5


Where should I put my finished video

Today reaching the correct audience where they are with the right message is critical You have countless

options for where to place a completed video We recommend first working on your strategy before

shooting the video

Here are some questions to consider

Who is the audience yoursquore trying to reach

Where is your audience in the sales cycle

What types of questions andor pains does your audience have

After these questions are answered most people post their videos to YouTube next without any

hesitation However you can be more effective if you understand all the channels that are available and

how they relate to where someone is in your sales cycle so yoursquore talking to the right person at the right

time

YouTube videos tend to be more educational engaging and entertaining They are less about

your company Commercials donrsquot work on YouTube for a reason

Website videos should explain who you are what you do why someone should do business

with you

BlogsSocial media are great outlets to use for educational videos as well as ongoing series of

videos to constantly engage an audience Think tips-and-tricks staying sharp and industry

insights

An Example to Illustrate

So imagine Franhellip Shersquos searching for information on healthcare

and stumbles across one of your YouTube videos If Fran has

no concept of who you are but your video is educating her in

an area shersquos interested in then shersquoll allow you to guide her to your website and into your process

Fran is now in your sales cycle She went from unaware to aware


6 What video stats are most important

There are a bunch of statistics you can discover when it comes to video You can look at video in email

and how many people click it how many people watch the video what point people stop watching the

video or how long they stay engaged

However the number one stat that is most important isnrsquot a stat at all This is what we call ldquoan

emotional connectionrdquo It means telling a story that creates some type of an emotional gut-level

connection with your audience

Why are emotional connections more important than statistics

Richard Nixon said it best People are persuaded by reason but moved by emotion

Human beings are emotional creatures If youre wanting to grab the attention of your

audience then reel them in with an authentic story By authentic we mean no

actors no scripts just you and the camera telling a story Itrsquos more believable

that way

Its important to establish some sort of emotional connection

with your audience because it invites them to come closer

to watch more and to dive deeper with you

It also allows them to come to a common ground with you which

allows them to make decisions without fear uncertainty or doubt


ldquoPeople are persuaded by reason but moved

by emotionrdquo

-Richard Nixon


7


How do I add video to my overall

marketing mix


According to Forbes Insight 59 of senior executives whorsquod rather watch a video than read text Video is

another marketing tool to engage and educate your audience Since there are many other marketing tools

available (blogging social media etc) video is not a solution in and of itself Itrsquos a component of a high-

quality marketing strategy

The most effective way to use online video is to integrate it into your current marketing efforts yoursquove

already put into action

To do this

Look at your marketing funnel What areas are you struggling with Are you having a hard time finding new

audiences Are you struggling with keeping your existing audience engaged Wherever youre struggling

ask yourself How can video help me with this

If you have marketing pains and understand where they lie here are some common ways video can

you help youhellip

Video helps you have conversations with the right people online ndash even at 2 am

Videos use the power of emotion to connect the right people with the right message

By telling stories through video your marketing message will persuasive emotional and

personal

8 How do I get people to watch my video


There are four ways to do thishellip

1 Be relevant

The best way to get people to watch your story is to make sure the content is relevant to their

industry and interests If you are a company that sells snow shovels make sure yoursquore speaking

to the people who care about snow shovels and the problems they help solve

2 Tell stories

Facts and figures alone are boring especially to a viewer who is unaware or even slightly aware

of who you are Engaging them through storytelling allows you to hold their attention and

captivate them as you deliver your key messages With

storytelling yoursquore able to pose a question up front promise a

reward at the end and keep your target audiencersquos attention

along the way

3 Be authentic

Through years of experience weve learned viewers become more persuaded and emotionally

connected if the video is authentic No actors no scripts just you and the camera Its more

believable and allows your audience to experience the real you

4 Donrsquot stop

Think ongoing storytelling You wouldnrsquot have one conversation with a prospect then wait for

them to buy The same holds true with your online marketing and video To get the personrsquos

attention is going to take multiple stories over a period of time The stories may change but your

ability to stay close and relevant will nothellipif you tell good storiesrdquo


9


Should I put my video on YouTube


When people ask me if they should put their video on YouTube the simple answer is Yes it canrsquot hurt

The time it could hurt is if you embed a YouTube video on your website The reason why it could hurt is

because some companies have blocked their employees from watching YouTube videos So if a prospect

comes to your site to learn more and cant view it then your video is useless

As far as putting your video on YouTube itself for the purpose of search therersquos

little reason not to In the first half of 2013 YouTube generated 28 of all Google

searches and there are over 1 billion unique visitors to YouTube each month By

effectively using the channel your videos can attract a percentage of these users

to share your story

If youre interested in learning how to drive unique visitors with your video read What is video SEO on page 7

of Google searches is generated by

YouTube

28

10 How long should it take to produce my video


This answer depends on if you are shooting video yourself or if you are using any type of outside help If

you are shooting a video yourself turnaround can depend on how dedicated that person is to the video

project itself This could either make it faster or slower depending on how many hats they are wearing

Turnaround can also vary on the outside resources you choose Through our experience it can take

approximately 2-4 weeks to shoot edit and produce a video story

Regardless whether you produce the video or partner with an outside source there are three main

steps to a typical video production process

1 STRATEGIZE Video without a plan behind it will fail The purpose of this step is to identify

bull Who is your audience

bull What messages to they need at each step of the engagement cycle

bull When and where will they consume your content And why would they care

2 DEVELOP THE STORY Once those questions are answered then you can create a story that

will emotionally connect with your target audience

bull Determine your key point

bull What journey do you want them to go on

bull Who should tell the story

bull Where do we want to shoot it

3 SCHEDULE After you map out your story then its important to obviously schedule the shoot

Remember to take into consideration who will be in the shoot and where the location will be

Usually the more people and locations you have drives the timeline of a project

4 SHOOT EDIT AND PRODUCE Then there will be production time to shoot and edit your video

stories Its important to allow time for review and revisions by stakeholders When managed

well this can be done efficiently and relatively quickly When it isnrsquot production can drag on and

on

If youre still not sure if you want to produce a video using an inside or outside source read Should I shoot my own video

on page 4



1Whatrsquos the difference between a video and

a story

what you should be asking

The main difference between a video and a story is based on the style and the message discussed within it

There is a time and place for both and when done well both can be effective

VIDEO

STORY

WHEN SHOULD I USE A VIDEO VS A STORY

There is a time and place for both but to be effective its important to

understand where your audience is in the sales cycle We call it match your

message to the mindset People make decisions on rational thinking (facts and

figures) but theyre moved by emotions Theyre reeled in by emotions (stories)

yet make their final decision on rational thoughts (videos)

AN EXAMPLE TO ILLUSTRATE

Fran is a new person in your sales cycle Shes unaware of who you are but stumbles across one of

your stories that relates to her She becomes emotionally connected by the storys journey Once

shes emotionally invested then shes asking herself What exactly do these people do She goes to

your website to learn more and maybe even signs up for the newsletter

Once shes emotionally connected and thinks your company might be a fit then shell be more

interested in watching a video with facts and figures such as client testimonials and productservices

If Fran becomes a client shell probably be interested in watching stories and videos

Quite simply a video is a collection of interviews weaved together to

present important facts and figures Videos can be about your

products services client testimonials and case studies

A story has a beginning middle and an end A story starts with some

type of a question posed or promise made and then takes your

viewer on a journey The viewer is ultimately rewarded at the end

The power of a story is that you can hold the viewerrsquos attention much

longer because you are engaging them the whole way through They

can see it understand it and feel it

ldquoThe greatest art in the world is the art

of storytellingrdquo

ndashCecil B DeMille


2


Why is it important that my video tells a story


People buy from people they feel connected to To connect you must find a common ground to work from

Traditional selling tactics tend to take a top-down approach ndash you the expert tells the prospect what they

need or what they donrsquot have This results in the prospect feeling like theyrsquore being sold to ndash because they

are They keep their guard up and it feels like a lot of work to move them along

Storytelling though allows you to relate and emotionally connect on the

same level It enables the prospect to come to the understanding on their

own terms It allows them to own the decision-making process and

ultimately their decision to buy from you The prospect goes on an

emotional journey with you through a series of videos to the point where

theyre ready to buy because theyre already emotionally invested

If you want to learn more on what makes a compelling story read What is the difference between a video and a storyrdquo on

page 15

ldquoIf you wish to influence an individual or a group to

embrace a particular value in their daily lives tell them

a compelling storyrdquo

-Annette Simmons

3


How do I create an effective video

strategy


Developing your video strategy can be a lengthy and involved process but it doesnrsquot have to be if you have

the right information Your video strategy should be rooted in your existing marketing strategy and support

your business goals As with any undertaking it should compliment and enhance not disrupt your current

marketing efforts

Wersquove found that this process works best when you start by identifying where your audience is in your

buying process Once you do that then yoursquoll want to move them through your process

STAGE 1 Unaware --gt Curious

A prospect stumbles across one of your videos Theyrsquore reeled in emotionally to the message of

the story so they go to your website to learn more

STAGE 2 Curious --gt I like it

After digesting your website the prospect now has a clear understanding of what it is you do and

how it aligns with their needs Theyrsquore engaged and emotionally connected to your message

STAGE 3 I like it --gt Irsquom buying

The prospect thinks therersquos benefit in working with you but wants more facts and figures to

make the final decision They stumble across a client success story on your site and confirm that

your company can definitely fulfill their needs so they buy

STAGE 4 Irsquom buying --gt Buy again

Most people think once the prospect buys then the sales cycle ends but itrsquos just the opposite

Keeping a happy client informed on new services and products can be key to them buying again

and again

When you think about these four different stages it is important to understand the

unique stories that resonate with each For example if yoursquore trying to get someone to

buy from you again you probably donrsquot want to send them an ldquoAbout Usrdquo video story

They are already aware of who you are and would be more interested in how you will

continue to help them

ldquoMatch the message to the mindsetrdquo

-Jon DiGregory

4


How can video benefit my sales team


There are three ways video stories can drive awareness and leads to help your sales team

1 Finding and keeping prospects engaged

Now more than ever prospects have the power The power to use technology to stay educated

and entertained Delivering ongoing cool stories about your industry to the masses could be the

answer to most sales frustrations on finding new prospects

For instance if you work for a financial institute you could do a series of stories on people in the

community who are donating money to good causes they support We have to move people

emotionally before they will take in information - or act This type of story will keep a viewer

engaged and emotionally connected By delivering a relevant ongoing video series your future

prospect will give you permission to stay close and front-of-mind until theyrsquore ready to meet

2 Connecting with prospects by letting yourself be seen

Make your sales team human Lets be honest salespeople get a bad wrap Theyrsquore seen as loud

mouths who try to sell you something Wersquore resistant to meeting with one because we fear well

be pressured to buy something

But what if you could reverse your prospects mindset into thinking your salesperson isnt just a

salesperson but a person they could relate to What if your salesperson sent a video bio of

themselves to a cold prospect Do you think the prospect would be more intrigued to meet them

rather than receiving a cold boring email One study suggests that an introductory email that

includes a video receives an increase click-through rate by 96

Video bios create the foundation for an emotional connection and ease the tension that too

often comes with a first appointment The trick though is to let your sales team be human in the

videos Let them talk about their hobbies things outside of work that theyre passionate about

family friends and what inspires them to wake up every morning and going to work This

approach could open the doors to new conversations for your sales team

5How can I make sure

the right people watch my videos


Video without strategy fails There are several things to discover so you can get the right stories in front of

the right people

1 Who is your audience

Back to the example of snow shovels You probably arenrsquot selling shovels to people in Hawaii

They just donrsquot need your solution Understanding who your audience is will help you target your

message and distribution strategies to the relevant audience

2 Where does your audience go to stay educated and entertained

The ldquoright peoplerdquo may include those who havenrsquot heard of you yet Your challenge is to be where

they are Think about what questions the audience is asking and what problems they are trying

to solve Think about where your prospects go to find information and make sure you are there

These outlets may be industry-related publications blogs social networks etc

3 Why should they care

Once you determine your target audience and where they go to stay educated and entertained

then its important to determine the most appealing message for your video Research has told

us that B2B and B2C customers alike donrsquot want to be sold to They will tune you out Our

founder Jon DiGregory always tells clients ldquoDonrsquot make videos you want to see Make videos your

viewer wants to seerdquo Instead be helpful be informative and be authentic People buy from

brands they connect with You want your content to be believable and real giving your viewer a

reason to care and connect


6Why should my videos be more ongoing instead of permanent


Marketers and even sales professionals are challenged to answer the question ldquoHow do we keep our

prospects engaged in conversation through the sales cyclerdquo As your prospect moves through your sales

process the common thing theyre trying to discover is Do our values align Can this company offer a

solution that will solve my issue and make my life easier

Permanent videos certainly help with educating the client on the basics of what it is you do and how you do

it The issue here is that the prospect views this once understands your company and product and then

leaves your website Then its up to the salesperson to continue to stay in front of the prospect until he

she is ready to buy

This is where ongoing videos can play a huge role in your process Ongoing videos often consist of industry

stories and trends that can educate or even entertain the prospect It allows the prospect to stay

emotionally connected until they become customers

If youre interested in how your sales team can benefit from using ongoing stories visit page 18


7How can I use video to help with decision

making


Your marketing and sales teams are focused on moving a prospect from unaware of who are to buying

your product or service

As a prospect travels through your process theyre faced with many questions concerns and unknowns

such as

ldquoWhat exactly to this people dordquo

ldquoHow do they do itrdquo

ldquoWhy do they do itrdquo

ldquoWhat are their values and beliefsrdquo

ldquoCan their product or service solve my painrdquo

ldquoWill working them make my life easierrdquo

By leveraging videorsquos ability to increase understanding create emotion and increase digestibility you are

able to address these common questions often before the prospects raise them

For more information on the types of videos you should have on your website to help answer these questions read page 5

of users say that seeing a video about a product is helpful in the decision process

90


8How does online video relate to the David Letterman show


The David Letterman Show is a perfect example of why you need to have ongoing content as oppose to

permanent content to keep people engaged night after night David Letterman does ldquogood enoughrdquo

storytelling that allows viewers to stay entertained and educated night after night

David doesnrsquot spend months and months and tons of money to shoot one video

at Rupertrsquos Deli Instead he goes down there for 10 or 15 minutes with an idea of

the story he wants to tell He comes away with a story that makes the viewers

happy and leaves us wanting to know what he has for us next

This allows David Letterman to continue to have a long-term conversation with

his audience The same thing can be done for brands as we drive people towards

sales

Theres always room for a story that can transport people to

another place

-JK Rowling


9What is the appropriate length

for my video


With the ability to post videos online we no longer are stuck in the TV-mode where we only have 30 or 60

second spots to make a point Many people today think shorter is better Others think longer packed-full-

of-everything is the better approach

In reality time doesnt matter What matters is the content of your story Does the theme of the story

relate to your prospects interests Is the story engaging Does it peek their curiosity to learn more

Our founder Jon DiGregory explains further I like to use my brother as an example because he is a huge BMW

freak He has 8 BMWs sitting in his driveway I could send him a 25-second video on quilting and he wouldnrsquot

watch 5-seconds of it But I could send him a 15-minute video on the engineers working on the new 7 Series BMW

and he would probably watch it twice and forward it on to all his buddies

The lesson here is that a relevant well-executed story has the ability to drive results Once the viewer feels

connected to you or your message they will often stay engaged and dive deeper into you and your

company


10Why should I think of video as a magazine instead of a novel


Magazines deliver easy-to-consume content on a regular basis ndash quarterly monthly or weekly

Theyrsquore created relatively quickly You can pick up the issues that peek your interest or you can

subscribe and receive new issue as itrsquos produced

A novel on the other hand is substantial and meant to be read once maybe a second time if itrsquos

good They take considerable time and investment to create

Think about your sales process from awareness to lead acquisition to nurturing to closing the sale to up-

selling or renewing You touch your prospect many times throughout that time You address questions and

present information that is of interest to your prospect A lsquonovelrsquo approach would be overwhelming ndash telling

them everything they need to want or know A lsquomagazinersquo approach more closely mirrors the ongoing

conversation you want to have


wwwcantaloupetv 2 5 share this eBook

Connect with us

At Cantaloupe TV everything we do is about creating emotional connections through

authentic storytelling by planning producing and presenting online video

makecontactcantaloupetv

wwwcantaloupetv

Cantaloupe_tv

wwwfacebookcomcantaloupetv

wwwvimeocomcantaloupe

Adding video to your marketing is no longer optional Over 90 of Internet traffic is

video according to Visually The same site claimed that video traffic is 6 times more

effective than print and direct mail at conveying a message to a crowded marketplace

Video is personal emotional and persuasive when done correctly

By understanding what it takes to effectively incorporate video into your marketing

strategy you will be ahead of most marketers today As with any other marketing efforts

video without a strategy will fail It is important to ask yourself the correct questions

when thinking about adding video to enhance your overall marketing plan

This book will answer the frequently asked questions that people are posing about

online video today and will also offer questions that marketers should be asking but may

not be considering yet

This will help you be one step ahead when it comes to leveraging online video


Intro


1


















2








About Us Stories




Why Stories

















-Simon Sinek


3










time








RELEVANT TAGS



TRANSCRIBING


the video itself



watch the video







search results



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv




1


















2








About Us Stories




Why Stories

















-Simon Sinek


3










time








RELEVANT TAGS



TRANSCRIBING


the video itself



watch the video







search results



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



1


















2








About Us Stories




Why Stories

















-Simon Sinek


3










time








RELEVANT TAGS



TRANSCRIBING


the video itself



watch the video







search results



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



2








About Us Stories




Why Stories

















-Simon Sinek


3










time








RELEVANT TAGS



TRANSCRIBING


the video itself



watch the video







search results



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



3










time








RELEVANT TAGS



TRANSCRIBING


the video itself



watch the video







search results



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




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RELEVANT TAGS



TRANSCRIBING


the video itself



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5





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time




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by emotionrdquo

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marketing mix








To do this





you help youhellip




personal




1 Be relevant




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on


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and again







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the right people




























she is ready to buy







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another place

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for my video













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Cantaloupe_tv



5





shooting the video








time




with you



insights




















that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























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page 15




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strategy





marketing efforts
















and again







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the right people




























she is ready to buy







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for my video













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that way








by emotionrdquo

-Richard Nixon


7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

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strategy





marketing efforts
















and again







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4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



7



marketing mix








To do this





you help youhellip




personal




1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

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the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv






1 Be relevant




2 Tell stories






along the way

3 Be authentic




4 Donrsquot stop






9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



9












to share your story



YouTube

28


























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







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4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv




























on


on page 4




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







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4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv





a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


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-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv




a story




VIDEO

STORY




























2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



2















page 15




-Annette Simmons

3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



3



strategy





marketing efforts
















and again







-Jon DiGregory

4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv



4
































the right people




























she is ready to buy







making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv







the right people




























she is ready to buy







making





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sales


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-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv












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making





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-JK Rowling



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company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv




making





such as











90













sales


another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv














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another place

-JK Rowling



for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv




for my video













company
















Connect with us




wwwcantaloupetv

Cantaloupe_tv

















Connect with us




wwwcantaloupetv

Cantaloupe_tv




Connect with us




wwwcantaloupetv

Cantaloupe_tv



Marketing

20 Questions Marketers Are (Or Should Be) Asking About Online Video