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Advertising Sponsorships
Branded Merchandise
Key Truths About
Marketing &
Technology
Sustainability
Christina Quick HendersonSBDC Invest in Success
April 17, 2014
Advertising Sponsorships
Branded Merchandise
Underlying Ideas
Craft Beer
Party BikesSome things always change.
Some things never change.
Wise marketers know the
difference.
1. Vision trumps all other senses.
2. Human faces draw us in.
3. Repetition facilitates memory.
4. We notice the remarkable or surprising.
5. We remember stories.
6. Metaphors are shortcuts to meaning.
7. Concrete details connect us.
8. Emotions trump rationality.
9. Habits are hard to break.
10. Always Be Testing: the scientific
method works for marketers.
Things that Never Change
4
Rule #10: Vision trumps all other senses.
#1. Vision trumps all other senses.
#2. Human faces draw us in.
#3. Repetition facilitates memory.
#4. We Notice the Remarkable or Surprising
8
Photo: Steve Mellon/Post-Gazette
#5. We Remember Stories.
#6. Metaphors are Shortcuts to Meaning.
#7. Concrete Details Connect Us.
Downsized#8. Emotions Trump Rationality.
#9. Habits are Hard to Break.
#10. The Scientific Method Works for Marketers.
Things that Always Change11. Marketing channels.
12. Trends.
13. What’s popular.
14. What’s remarkable.
15. Influencers.
16. Societal norms.
17. Cultural preferences.
18. Tastes.
19. Language.
20. Generational differences.
#11. Marketing Channels.
#12. Trends.
#13. What’s Popular.
#14. What’s Remarkable.
#15. Influencers.
#16. Societal Norms.
#17. Cultural Preferences.
#18. Tastes.
#19. Language.
Elderly Mother#20. Generational Differences.
Advertising Sponsorships
Branded Merchandise
Underlying Ideas
Craft Beer
Party BikesSome things always change.
Some things never change.
Wise marketers know the
difference.
Advertising Sponsorships
Branded Merchandise
Key Truths About
Marketing &
Technology
Sustainability
Questions?
