19 things Marketers should know about:

Over-55s in the UK

your eyes and ears in the markets that matter. The insights behind your next big idea. Your fingers on the pulse of innovation. Your interpreters of consumer trends.

We are all about data, research, analysis. We are trusted, we are robust. We are strategic, smart, inspirational. Students of human behaviour, trackers of cultural change.

Award-winning, independent, global. We are opinions you can trust.

We stand for excellence. We stand for rigour. We stand for the power of data, interrogated by inquiring minds. We stand for watching, listening, thinking. We stand for actions.

We stand for the bigger picture, for context, for the alternative point of view. We stand for questions. We stand for answers. We stand for you.

Mintel:

We know consumers – who they are, what they see, what they do, what they buy.We also know why.

We know innovation – what’s new, what’s ground-breaking, what’s hot and what’s not. All around the world.

We know markets. We know their numbers – how much, how many, who sells what.

We know what’s coming next. We use that knowledge to make your business better, to help you make the right choices and build bigger brands.

We work with more than 5,000 businesses worldwide. We can work for yours.

To find out how we can help you get in touch today.

Client Services and Insight Team +44-20-3416-4248csi-emea@mintel.com@mintelnews

of over-55s fall in the ABC1 social grade...

and 67% also fall into prosperous or comfortable

ACORN groups.

54%

of over-55s say they have no financial priorities at the moment.

An indication of good financial

management in the past.

22%22%

of over-75s shop online to buy goods.

18%

To download the entire presentation go to: www.mintel.com/en/over-55-and-seniors-in-the-uk

Client Services and Insight Team

+44-20-3416-4248

csi-emea@mintel.com

@mintelnews