150 YEARS OFMARKETINGEVOLUTION

“IF YOU’RE LOOKING FOR THE NEXTBIG THING, AND YOU’RE LOOKINGWHERE EVERYONE ELSE IS,YOU’RE LOOKING IN THE WRONGPLACE.”

MARK CUBAN

WHERE DID IT ALL START?

PHASE 1 | INDUSTRIAL ERA

CAUSE EFFECT

"BUILD IT AND THEY WILLCOME MENTALITY"

COMPETITION SOONENTERED MARKET

ADVERTISING BECAME ANECESSITY TODIFFERENTIATE FROMCOMPETITION.

TIMELINE | MARKETING EVOLUTION

1867 | BILLBOARDSPRINT ADS

1922 | RADIO ADSBILLBOARD ADSPRINT ADS

1941 | TV ADSRADIO ADSBILLBOARDSPRINT ADS

AFTER 1950, MARKETERS BECAME

SMARTERPHASE 2 | DIRECT MARKETING

CAUSE EFFECT

NEW ADVERTISINGMEDIUMS AVAILABLE

MARKETERS BEGAN TOSEGMENT AUDIENCES

DIRECT MARKETING

TIMELINE | OUTBOUND MARKETING1867 | BILLBOARDS

PRINT ADS

1922 | RADIO ADSBILLBOARD ADSPRINT ADS

1941 | TV ADSRADIO ADSBILLBOARDSPRINT ADS

1970 | TV ADSRADIO ADSBILLBOARDSPRINT ADSTELEMARKETING

THEN CAME THE INTERNET

PHASE 3 | INBOUND MARKETING

CAUSE EFFECT

INTERNET GIVESCONSUMERS A VOICE

RELIANCE ON 1-WAYCOMMUNICATIONFALTERS

LEGISLATION BANS EMAILSPAM

INBOUND MARKETINGEMERGES

TRADITIONAL MARKETINGMASS, 1-WAY COMMUNICATION

1995 | SEO1998 | PAGERANK 2000 | PPC / ADWORDS

1994 | EMAIL MARKETING2003 | CAN-SPAM ACT

1998 | BLOGGING2005 | ANALYTICS

2003 | SOCIAL MEDIA

SEO

ANALYTICS

PPC

VIDEO

SOCIAL

EXPERIENTIAL

EMAIL

PRMOBILEWEB

DESIGN

CREATIVE

EVENT

EST. 1860

TRADITIONAL

MARKETING

ONE-WAY COMMUNICATION

NEW TECHNOLOGIES EMERGE

TRADITIONAL MARKETING AGENCIES

MARKETERS GO FROM BRAINWASHERS

BECOMES TWO-WAY COMMUNICATION

ARE MET WITH SPECIALIST MARKETING AGENCIES

TO CONSUMER ADVOCATES

SEO

ANALYTICS

PPC

VIDEO

SOCIAL

EXPERIENTIAL

EMAIL

PRMOBILEWEB

DESIGN

CREATIVE

EVENT

EST. 1860

TRADITIONAL

MARKETING

PR & EVENTS - CREAXION

CREATIVE - MODO MODO

WEB DESIGN/UX - LIQUIDHUB

SEO/PPC/ANALYTICS - SWARM

MOBILE EXPERIENCE - DRAGONARMY

SOCIAL MEDIA - EVERYWHERE

WE'LL HELP YOU FIND THE RIGHT

SPECIALIST AGENCY.

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