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Muder Chiba
15
MARKETING
RESEARCH ARCHETYPES
Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!
On the Managerial Grid !
Muder Chiba
Pe
op
le o
rie
nta
tio
n
Performance Orientation1,1
9,99,1
1,9
Guru
Waif
Patriarch
Cruncher
Gypsy
MBE
Minion
Sleaze
Kirk
Dweller
Woolly
MMDiva
Dude
Shaper
The 16th one is the Invisible Lurker
Igniting Insight
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