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Muder Chiba 15 MARKETING RESEARCH ARCHETYPES Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!

15 Marketing Research Archetypes

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Muder Chiba

15

MARKETING

RESEARCH ARCHETYPES

Statutory Disclaimer: None of these represent any person living or dead that I know, fully !!

The Grand Patriarch

Muder Chiba

The Nerdy Cruncher

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The MachiavellianMaster

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The Guru

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The Nerve-Wracked Minion

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The Serendipitous Gypsy

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The MBE*

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*Management by Excel sheet

The Communicative Sleaze Ball

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The Cubicle Farm Dweller

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The Woolly Quant

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The Grandstanding Diva

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The Debonair Dude

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The Invisible Lurker

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The Dictatorial Waif

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The Future Shaper

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Cockpit Kirk

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On the Managerial Grid !

Muder Chiba

Pe

op

le o

rie

nta

tio

n

Performance Orientation1,1

9,99,1

1,9

Guru

Waif

Patriarch

Cruncher

Gypsy

MBE

Minion

Sleaze

Kirk

Dweller

Woolly

MMDiva

Dude

Shaper

The 16th one is the Invisible Lurker

Igniting Insight

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