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14 Reasons You Have Failed At Content Marketing
Jeffrey Cammack – Head of SEO Delivery [email protected]
2023-05-01 2
A Major Diffence:
Content Production vs. Content Marketing
• Create• Inspire• Share• Engage
• Create
2023-05-01 3
Be Sucessful in SocialTo do this we need to get involved in the commuities that surround our product and meet the influencers.
2023-05-01 4
Don’t Mimick
When we are busy it is very easy to down priorize creativity.
Fun content is unique and contributes something new and challenges the reader.
2023-05-01 5
Know Your Product
As marketers we need to know the product so well that our opinions on it can influence people and be respected by those who work in the field
2023-05-01 6
Set a GoalYou need to know what sucess is.
Sample Goal:
To build trust and rapport with your audience
Or
To attract strategic partners
2023-05-01 9
Involve Others In Your Plan
You probably don’t know the best information to share.
You don’t know the product as well as others.
2023-05-01 11
Be a though leader
Trust is hard to get, and instant trust does not exist on the Internet.
2023-05-01 12
Be committed
Content Marketing is a process that is justified when you have a sucessful outcome.
It is takes dedication and committement.
2023-05-01 13
Storytelling
The best pieces of content tell us a story.
And to get the best stories you need to have some great writers.
2023-05-01 14
Have A Mission StatementThe core audience target
What will be delivered to the audience
The outcome for the audience
IKEA Vision: To create a better everyday life for many people.
Sample Visions:
Babyland: Babyland står för kvalitet och omtanke.
2023-05-01 15
You are what you publish
What you choose to publish is going to have a long term impact on your brand.
Everything needs to be good and on topic.
2023-05-01 16
Don’t Be Anonymous
In all other forms of writing an author of a piece is publily available.
2023-05-01 17
14 Reasons we Fail At Content Marketing Important
There is a difference between content production and content marketing
1. Be Sucessful in Social
2. Don’t mimic
3. Know your product
4. Set a goal
5. Track Progress
6. Know your Audience
7. Involve Other Departments
8. Educate
9. Be a thought leader
10.Be committed
11. Tell stories
12.Have a mission statement
13.You are what you publish
14.Don’t be anonymous