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12 stats to get your emails opened
Email marketing has an ROI of 4,300% that’s $44.25 for every $1 spent!
Which makes it fast and effective; unlike Huell and Patrick.
Choose to target your audience with advanced segmentation, try out new offers with split-testing or tap into core purchasing motivators with dynamic content.
62% spend 2 or more hours on design and content on an email campaign. 18% spend more than 8 hours a day on each campaign.
Rob is upset because his mouse scurried away.
First things first, get your emails opened with a great subject line.
Here’s 12 stats to write email subject lines that get opened
Always judge a book by its cover, especially books with bad covers.
The word "you" decreases opens by 5% than those without.
Source: Get Sidekick
Look, it’s a bird, no.. a plane. No, it’s someone who needs help with their digital marketing.
Using "fw:" decreases opens by 17% than those without.
Source: Get Sidekick
Dean was not a Moving Target.
Including "Free" increases opens by 10% than those without
Source: Get Sidekick
10% of men in scarves don’t get hugs.
18.7% decrease in opens when the word "newsletter" is used
Source: Adestra
That is actually the preferred location for the Daily Express.
61.8% increase in opens when using the word "alert"
Source: Adestra
39.2% of people won’t notice the glass is already broken
Using "daily" or "weekly" in subject lines boost open rates …whereas "monthly" hurts them.
Source: Adestra
Don’t dog your customers with bland emails. Sorry, I’ll just let myself out.
22% increase in opens when personalized
Source: Adestra
“All of my emails are to people, not people” –Kanye West
3 or four words subject lines are opened 40% less than average
Source: Contact Monkey
This lego man’s hair is above average.
6 to 10 word subject lines generate the highest open rate
Source: Retention Science
Open signs increase front door open rate by 100%
22% increase in open rate when a sense of urgency and exclusivity is created
Source: Email Institute
Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing took first place at the Acme Derby this year.
Capitalizing The First Letter Of Each Word Will Give A Small But Significant Lift
Source: Madison Logic
capitalinG thE lasT letteR wilL noT…
16% to 26% increase in opens with the recent trend of using song lyrics and movie titles.
Source: ADMmarketing
Boombox Subjects – it’s what’s for dinner.
All phones on location are in-fact soup cans, you will need to speak up.