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10X Your HUBSPOT OUTPUT A Life Hacker’s Guide to Efficiency

10 x your hubspot output time hackers guide to efficiency and effectiveness v1.3

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Time Hackers

10X Your HUBSPOTOUTPUTA Life Hackers Guide to Efficiency

Ask questions who here is a lone wolf, local team supporting them, offshore team.whether you have a oror one thing we have in common is a desire to achieve morethis is an ambitious lot who search constantly to find new and better ways

What is a Hacker - definition1

HACKERDefinition: A tool or technique that makes some aspect of one's life easier or more efficient

LIFE

Definition2

The Billionaires SECRET

HIGHLY LEVERAGEDTEAMS OF GREAT PEOPLE,PLUSSYSTEMS, TOOLS, PROCESS

QUICK Background

QUICK BackgroundServed 1.1M CustomerEmployment to over 600 peopleRestaurantSoftwareFinancial ServicesConsultingHelped clients save or make >$250M in the last 5 years8

THEPROBLEMMOSTFACE

ISTHEREIS

SIMPLYNOTENOUGHTIME

803842

SUNDAYS

2,1322,1312,1302,1292,1322,1312,130

L1 High LifetimeL2 High $$$L3 Low $L4 zero -veExercise, Health, Education, Building relationshipsRinging the cash register, talking to a customer, making a sale, marketing strategy, developing processes/procedures,editing, strategic planning, campaign design, editing, final quality assurance Admin in nature, busy work, organising, repeatable process activities,customer service, marketing execution, building out a workflow, setting up scheduled posts, building landing pages, refreshing copy Travel time to meetings, Rework, Office distractions, Surfing the internet, Gossiping, worrying, procrastinating, unimportant meetings, meetings without agendas, needless interruptions, low priority emails, other peoples minor issuesWorkforce Productivity PyramidInbound Manager `$54/hrglassdoor 2015, with on-costs

The typical salary for a Hubspot Inbound Marketing Consultant ranges from$49,534-$91,890, with an average salary of$74,961. Salaries estimates based on 18 salary submitted anonymously to Glassdoor by Hubspot Inbound Marketing Consultant employees.Jul 8, 2015

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L1 High LifetimeL2 High $$$L3 Low $L4 zero -veExercise, Health, Education, Building relationships20%30%50%Workforce Productivity PyramidInbound Manager `$108/hrwhen productiveglassdoor 2015, with on-costs

Lets do some back of the envelope mathematics - for ease of calculation lets assume L1 happens outside of work.Run numbersFOR ME.I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities

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Lone Wolf will not surviveToo exhaustingToo many activitiesOne man bandApply modern manufacturing theory (task segregation)

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Modern MarketerHubspotSalesforceLinkedinFacebookTwitterPinterestYoutubeVimeoAdobe PhotoshopAdobe PremierAdobe illustratorAutopilot for LinkedinWorkflow MaxCanva

BingMailLobLook at integration options from ZapierWorkflowMaxZero

OPTIONOVERWHELM

WE BECLEVERUS HUMANSWE HUNT IN PACKS

SMART ONES FISH WITH NETS.on trawlers

Direct SalesAdvertisingSearchLead Nurturing

The Team

OPTIONOVERWHELM

Plan/StrategyRESULTExecution

WHATISTHEANSWER?

COULDITBEA FRAMEWORK?

COUNT THE NUMBERSEXERCISE

How many numbers can you find?

Exercise: Numbers/Framework ExerciseFacilitator Note: Hand out copies of exercise or copies of this exercise will be on tables/face down. If for some reason they arent there have them point at the screen as they count .

On the chart are numbers 1-54. Your challenge is to find each number on the chart, starting with 1, then 2, then 3, and so on...

All the way to 54...

See how many numbers you can find.There are no missing numbers or tricks.

Debrief:

How many got 10?How many got 20?30? 40? 54? Repeat?28

1

2

3

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COUNT THE NUMBERSEXERCISE

This is a Framework.

Exercise: Numbers/Framework Exercise

I will show you the same numbers chart as before. Numbers 1-54. However, this time the chart is divided into 9 equal squares. To find the numbers, just use the framework and follow the pattern.

This is the pattern:The first number is in box 1, the next number is in box 2, the next in box 3...and so on, until box 9. Then go to box 1 again, and repeat the same pattern. See how many numbers you can find using the framework and the pattern.

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1

2

3

4

5

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7

8

9

COUNT THE NUMBERSEXERCISE

There is an order and sequence to achieve these skills

Lets do it one more time see how you can do

Consider cutting it to 30 seconds

What made all the difference?

Framework ASK: How does this relate to building a great culture

BIG MOMENT: The 7 Habits of Highly Effective people provides a simple yet profound framework for building a culture a culture effective individuals, teams, leaders, and results.

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ACTIONAUTOMATEDELEGATEDISCARD

L1 High LifetimeL2 High $$$L3 Low $L4 zero -veExercise, Health, Education, Building relationships20%30%50%ACTIONAUTOMATEDELEGATEDISCARD

Lets do some back of the envelope mathematics - for ease of calculation lets assume L1 happens outside of work.Run numbersFOR ME.I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities

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L1 High LifetimeL2 High $$$L3 Low $L4 zero -veExercise, Health, Education, Building relationships60%25%15%ACTIONAUTOMATEDELEGATEDISCARD

Lets do some back of the envelope mathematics - for ease of calculation lets assume L1 happens outside of work.Run numbersFOR ME.I am constantly looking for how to rid L4 and delegate L3 and even more L2 activities

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1. Picture2. Product3. Process

1. Picture

What it is you are about to create.

Visual MapGuideTwo creationsStephen Covey Quote35

Return On Effort

xxxxxx======01491625Time SaverRepeatable

Want these icons to use in lucidchart? DOWNLOAD at go-va.com/10xh

15Hack 01

Hack 02Pen + Paper + iPhone Video

8

DELEGATE1 HR Saved Per week

Consider smaller videos timestamp them, Load to dropbox folderIFTT Recipes

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Hack 03IFTTT.com

8

AUTOMATE1 HR Saved Per week

Example IFTT Recipe record video, save to drop box folder, trigger email to team member & task to asana

Consider smaller videos timestamp them, Load to dropbox folderIFTT Recipes

40

Hack 04Capture Meetings withLiveScribe Pen

10

AUTOMATE

DELEGATE

Send as an audio embedded PDF example bit.ly/go-va-pencast3 HRS Saved Per week

Example IFTT Recipe record video, save to drop box folder, trigger email to team member & task to asana

Consider smaller videos timestamp them, Load to dropbox folderIFTT Recipes

41

Hack 05Record Meetings withZoom.us

20AUTOMATEDELEGATE

10 HRS Saved Per week, just in travel time

Example IFTT Recipe record video, save to drop box folder, trigger email to team member & task to asana

Consider smaller videos timestamp them, Load to dropbox folderIFTT Recipes

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2. Product

Repeat for reward.

Visual MapGuideTwo creationsStephen Covey Quote43

Engineered to OrderVsRunners & Repeaters

Strategy SessionBuyers PersonaKeyword ResearchCTA eBook/ReportCTA - eBookOnline CalculatorDOWNLOAD at go-va.com/10xhPrinted BookLinkedin ProfileAutopilot for LinkedinLinkedin GroupsLinkedin InmailLinkedin ConnectionsLinked PostsLinkedin UpdatesTwitter Fan BaseTweet ScheduleMemesList buildingResearchingData VerificationWorkflow set upEmail CopyWebpage CopyRetargetting

When you do this You can apply the manufacturing process. Segregation of duties.

Maintain the core, stimulate growth

Example of how we break each part of our packages into ingredients in a recipe.

Each requires its own SOP with a template form to completewith QA Checklist

Here is 1 to Download for FreeLanding45

3. Process

under

Visual MapGuideTwo creationsStephen Covey Quote46

EVERY THINGWE DO ISA PROCESS & PROCEDURE

?

STARTMIDDLEEND

DOWNLOAD at go-va.com/10xh

BEFOREDURINGAFTER

DOWNLOAD at go-va.com/10xh

Recipe Card S.O.P.

DOWNLOAD at go-va.com/10xh

S.O.P.

THE ANATOMYOF THE CALENDAR

The World According to GO-VA Hubspotters

Transitions and productive time

Switching costs

Time lost on multitasking

The Power of Focus

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Plan the Week

90 Min Sprint Block90 Min Sprint Block15 min breakLunch Break 1 hour90 Min Sprint Block90 Min Sprint Block15 min break45 min - Extra Mile 15min Next Day Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness90 Min Sprint Block90 Min Sprint Block15 min breakLunch Break 1 hour90 Min Sprint Block90 Min Sprint Block15 min break45 min - Extra Mile 15min Next Day Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness90 Min Sprint Block90 Min Sprint Block15 min breakBreak 15minsLunch Break 1 hour90 Min Sprint Block90 Min Sprint Block15 min break45 min - Extra Mile 15min Next Day Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness90 Min Sprint Block90 Min Sprint Block15 min breakLunch Break 1 hour90 Min Sprint Block90 Min Sprint Block15 min break45 min - Extra Mile 15min Next Day Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & EffectivenessProject Review MeetingProject Review Meeting15 min breakLunch Break 1 hour90 Min Deep Dive or Power Block15 min break30min Next Week Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness30 min - Extra Mile 20 min WIG Session70 Min Think Tank

Transitions and productive time

Switching costs

Time lost on multitasking

The Power of Focus

53

Mon to Friday90 Min Sprint Block90 Min Sprint BlockMorning Break 15minsLunch Break 1 hour90 Min Sprint Block90 Min Sprint BlockMorning Break 15mins45 min - Extra Mile 15min Next Day Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness

Transitions and productive time

Switching costs

Time lost on multitasking

The Power of Focus

54

We Love Fridays!90 Min Sprint Block90 Min Sprint Block15 min breakLunch Break 1 hour90 Min Deep Dive or Power Block15 min break30min Next Week Planning15 Min Skill Development 10 min Stand Up Meeting5 Min Bright Start & Effectiveness30 min - Extra Mile 20 min WIG Session70 Min Think TankFeatures- WIG Sessions- Think Tank- Deep Dives- Power BlockDOWNLOAD at go-va.com/10xh

75%15%5%

5%

1. Picture2. Product3. Process

Dont throw MORE people at the problem until the processes are clear.Show how much time has been saved over 3 years56

HOWMUCHTIMEWILLYOUHACKBACK?

10 X Your TimeDOWNLOAD at go-va.com/10xh

[email protected] at go-va.com.au/10xh10 Tips, Tool & Template Ideas over 10 days that will Download our 10 Templates for Outsourcing Success