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Here you have it, 10 pills of wisdom on technology, culture, Internet and consumers. Collected during the The Next Web conferences 2014. Brought to you by @asorianoiniesta and myself @simonvano.
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THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS:
10 WISDOM PILLS
#0WHY TNW RAISED THE BAR
IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”.
TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE.SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.
#1 RECYCLE HUMAN POWER.
DUOLINGO TRANSLATES ARTICLES AND BOOKS WHILE GIVING PEOPLE A FREE TOOL TO LEARN
A LANGUAGE AND RECAPTCHA DIGITALIZES BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK
TO LEARN MORE!
#2 DISRUPTION
HAS BEEN DISRUPTED.
NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO
DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS.
CLICK TO LEARN
MORE!
#3 THE AGE OF FEATURES
IS OVER. WELCOME TO THE EXPERIENCE ERA,
FOCUSED ON USER SOLUTIONS. I DON’T CARE ABOUT WHAT YOUR
PRODUCT DOES, I CARE ABOUT THE PROBLEM YOUR PRODUCT SOLVES.
CLICK TO LEARN
MORE!
#4 THIS IS NOT
ONLY ABOUT TECHNOLOGY.
THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE.
CLICK TO LEARN
MORE!
#5 THE FUTURE IS WRITTEN
BY DOING THINGS.THERE IS NO PLAYBOOK TO WRITE THE FUTURE. YOUR OWN VISION IS
THE FATHER OF INNOVATION. BE THE DISRUPTER.
CLICK TO LEARN
MORE!
#6 CONTENT IS A COMMODITY.HOW VIDEOS BECOME VIRAL?
1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT.
2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT.
3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT.
CLICK TO LEARN
MORE!
#7 ATTENTION IS
THE NEW CURRENCY.ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT,
ALL IN ORDER TO MAKE BRAND MESSAGES LAST LONGER THAN A TWEET AND BUILD STRONGER
BRAND PURPOSES.
CLICK TO LEARN
MORE!
#8 SECOND SCREEN IS NOT THE SECOND
ANYMORE.
CLICK TO LEARN
MORE!
FIND A WAY ON HOW TO BE PART OF THE CONVERSATION IN A FACILITATING, SOCIAL AND NON-INTRUSIVE WAY.
#9 ADD MUSIC
TO YOUR S.M. STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND: - OWN A MOMENT, EMOTION OR ACTIVITY.- SHARE GREAT MUSIC FOR THAT MOMENT.- MAKE CONSUMERS RETURN AND ASK FOR MORE.
CLICK TO LEARN
MORE!
FREE IS A LIE.
IF YOU ARE NOT PAYING FOR THE PRODUCT, YOU ARE THE
PRODUCT: HOW GOOGLE AND OTHER COMPANIES ARE BUILDING YOUR “ANOTHER YOU” TO TEST IT IN A LAB.
#10
CLICK TO LEARN
MORE!
THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY:
10 WISDOM PILLS
AGUSTIN SORIANOSTRATEGY DIRECTOR
SIMON VAN OLDENBEEKCREATIVE STRATEGIST
CLICK ON THE PICS TO
LEARN MORE ABOUT US!
THANKS!