@StoneyDStoney G deGeyter

@polepositionmkg

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

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Stoney deGeyter

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arketingChecklist.com

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

#1: Domain Names and URLs

Memorable Readable Short

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Follow Best Practices Mobile Friendly

Easy to Navigate

#2: Website Design

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Fix Broken Links Canonical URLs Reduce Code Bloat

#3: Website Architecture

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Keyword Research Titles, Tags & Content Local Optimization

#4: On-Page Optimization

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Focus on Benefits Consistent Voice Visually Appealing

#5: Content Marketing

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Set Up Sharing Choose Platforms

Wisely Engage

#6: Social Media Marketing

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Display Security Certs Explain Protection

Protocols Link to Contact Info

#7: Privacy and Security

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Forms & Error Messages Ecommerce & Carts

Trust & Credibility

#8: Conversion Optimization

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Know Conversion Values Install Tracking Compete Ads

#9: Pay-Per-Click Advertising

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

Establish Goals Set-Up Custom Alerts Track Internal Search

#10: Analytics

10 WEB MARKETING FOCUSES THAT NEED YOUR FULL BUY-IN @PolePositionMkg #PPMedu

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