10 Ways to Nurture Your Leads

10 LEAD NURTURING TIPSWHEN YOU GET A LEAD YOUR GOAL IS TO QUALIFY THEM, TURNING THEM INTO A REAL PROSPECT AND THEN CONVERTING THE PROSPECT INTO A CUSTOMER.

John Smiley | [email protected]

www.AskJohnSmiley.com

http://www.localppcsolutions.com/

http://www.askjohnsmiley.com/

START WITH A GOAL

Do you want to increase sales, educate prospects, get people to download your free trial?

It’s important to know what your intentions are from the start.

John Smiley | [email protected] | www.AskJohnSmiley.com



EDIT, EDIT, EDIT

Every bit of content that you want to be consumed by your leads needs to be edited for grammar, clarity, and format.

If you make silly mistakes, they will notice and yes, they will judge you for it.




OUTSOURCE

If you are unsure about how to set up a lead nurturing campaign, seek out the help of a professional.

There are many professionals that can guide you through the process.




REMEMBER THE DRIP

Don’t send everything all at once to your leads.

Practice the drip system of sending just a little bit of information at a time.

Tease them, heighten their desires, and make them want what you have to offer.




CONSISTENCY WINS THE DAY

Send out messages and information to your leads on a regular and consistent basis.

Leads are expecting to regular, if not daily messages from you.

Make them short, to the point, and informative.




USE YOUR BLOG

Don’t forget about your blog.

Use the blog update feature within your email marketing system to notify leads of new blog posts.

Write some of your blog posts directly to leads as the audience.




KNOW THE BUY CYCLE

Every audience has a buy cycle according to the products and or services that a seller is promoting.

You should have information going out to leads at every stage of the buying cycle in order to qualify them and ultimately convert them.




UNDERSTAND YOUR AUDIENCE

Ensure that you separate leads from interested parties and from actual prospects or customers.

Target messages correctly for the audience.



KNOW YOUR PRODUCTS

Know your products and services backwards and forwards.

Know how a product or service impacts your audience.

If you outsource, help your contractors understand your products and services too.


STUDY YOUR METRICS

If you want to be certain that what you’re doing is working, go by the numbers.

Before you even start determine what metrics you’ll study to determine success or failure.


NEED MORE INFO?John Smiley | [email protected] | 425-780-5646

www.LocalPPCSolutions.com | www.AskJohnSmiley.com

Marketing

10 Ways to Nurture Your Leads