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10 Things for a Likeable 2017

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The Social Landscape10

Source: Q3 2016 Results of Facebook, Twitter, LinkedIn, WeChat (Tencent), Weibo; Instagram announcement, Jun 2016; We are Social’s Guide to Digital and Social 2016 LinkedIn Advertising Platform; Facebook Audience Insight, Dec 2016; Global Web Index, Q1 2016 2

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Live goes bite-sized for everyone9

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Periscope is one of the first live platforms

Facebook rolled out live for all users

Instagram implemented live in 24-hour stories

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Live a better LIVE8

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Do not rely on sound Make it Interactive Utilise key-in CGs to help later-joiners chip in

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User experience goes immersive7

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360 is the new black

360-DegreeVideo

360-DegreePhoto

Spatial Audio

Virtual Reality

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Bots: next-gen social CRM & e-commerce6

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Cross-device, always-oncustomer service and information centre

Advanced social commercewith bots

The rise ofFacebook Messenger

1 Billion+Users

MoreBots…

Slack Kik Telegram

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Micro-moments matter5

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Intent-rich moments when decisions are made and

preferences shaped.

Source: Google/TNS Connected Consumer Survey 2016

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Micro-moments matter5

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Turning micro-moments into engagement with customersand building brand association

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ChinaComprehensive e-commerce experience4

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Multi-Angle live-streamingE-commerce integration into product release

Turn e-shopping into a reality experience by VR, AR and 360 video

Adopt and blend in “sponsoring” model in live

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UGC 2.0Turn effortless contribution into art3

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UGC 1.0Brands display content created by fans

UGC 2.0brands take one more step to UPGRADE these contents with design values.

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From admin to mascotTransformation of platform spokesperson2

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A character ready to chit-chat FAMILY or TEAM of mascots to talk to different TA. Be flexible in formats

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Audience Insights from Omni-channel1

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Competitor Intelligence & Benchmarks

Activation & Acceleration

Awareness & Perception Social Profiling

3rd Party Channels Branded Channels

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Creation

Consultancy

Insight

Engage

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Know more about us

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