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10 REASONS
WHY YOU NEED TO ATTEND
San Jose California March 3-5 2015
6 PRE-CONFERENCE WORKSHOPS
bull Local Search Advantage
bull Advanced AdWords Training
bull Bruce Clay SEO Training
bull Social PPC amp Psychographic
Display Intensive
bull International Search Summit
bull Social Strategy
Comprehensive
20+ SEO FOCUSED SESSIONSbull The Growth Of Direct Answers How Should SEOs
React
bull Keyword Research for Better Content amp Audience
Engagement
bull How Applersquos Changing Up Search From Siri to
Safari to Spotlight
bull Google Now Microsoft Cortana amp The Predictive
Search World
bull Understanding amp Leveraging Search By Voice
bull SEO Platforms For Large Scale Websites
bull Injecting SEO Into Your Organizationrsquos DNA
bull Creating Dazzling Content amp Ensuring Itrsquos Seen
Step By Step From The Audit To Analytics
bull Penguin Penalty Prevention Link Acquisition amp
Audit Techniques You Need To Know
bull Content Marketing amp Promotion For Links
bull How to Secure Your Site for Googlersquos HTTPS
Algorithm
bull The Next Generation of Structured Data Taking
Markup To The Next Level
bull Conquering Todayrsquos Technical SEO Challenges
bull Meet The Search Engines
bull Meet The SEOs
bull Keywords Are Dead ndash Long Live Concepts
Entities amp Audiences
bull Dr Petersquos Guide To The Changing Google
SERPs
bull Things You Donrsquot Know About Mobile SEO But
Should
bull Search Inside The App From Google To Bing
bull Deconstructing Pigeon Googlersquos Local Search
Algorithm
bull Actionable Insights amp Conversion Tactics for
SEOs
PAID SEARCH SPECIFIC SESSIONS
bull Optimizing Google PLAs And Shopping Campaigns
bull Fun (And Profit) with Dynamic Ads
bull The State Of PPC In 2015 amp Beyond
bull The Great PPC Account Structure Debate
bull Mastering AdWords Scripts
bull Boosting Reach amp Performance with Bing Ads
bull Deep Dive Ad Bidding Strategies
amp Bid Modifiers
bull Deep Dive Audience Segmentation For Retargeting ROI
bull Getting The Most From Your Mobile PPC Ads
bull Converting The Mobile SEM Visitor
bull Retargeting Roundtable
bull Paid Search Roundtable
bull Conversion Paths amp Attributing The Search Assist
bull Tactics to Simplify Complex Campaign Tracking
bull Expert Excel Essentials
EXPO HALL+THEATER PRESENTATIONS
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
6 PRE-CONFERENCE WORKSHOPS
bull Local Search Advantage
bull Advanced AdWords Training
bull Bruce Clay SEO Training
bull Social PPC amp Psychographic
Display Intensive
bull International Search Summit
bull Social Strategy
Comprehensive
20+ SEO FOCUSED SESSIONSbull The Growth Of Direct Answers How Should SEOs
React
bull Keyword Research for Better Content amp Audience
Engagement
bull How Applersquos Changing Up Search From Siri to
Safari to Spotlight
bull Google Now Microsoft Cortana amp The Predictive
Search World
bull Understanding amp Leveraging Search By Voice
bull SEO Platforms For Large Scale Websites
bull Injecting SEO Into Your Organizationrsquos DNA
bull Creating Dazzling Content amp Ensuring Itrsquos Seen
Step By Step From The Audit To Analytics
bull Penguin Penalty Prevention Link Acquisition amp
Audit Techniques You Need To Know
bull Content Marketing amp Promotion For Links
bull How to Secure Your Site for Googlersquos HTTPS
Algorithm
bull The Next Generation of Structured Data Taking
Markup To The Next Level
bull Conquering Todayrsquos Technical SEO Challenges
bull Meet The Search Engines
bull Meet The SEOs
bull Keywords Are Dead ndash Long Live Concepts
Entities amp Audiences
bull Dr Petersquos Guide To The Changing Google
SERPs
bull Things You Donrsquot Know About Mobile SEO But
Should
bull Search Inside The App From Google To Bing
bull Deconstructing Pigeon Googlersquos Local Search
Algorithm
bull Actionable Insights amp Conversion Tactics for
SEOs
PAID SEARCH SPECIFIC SESSIONS
bull Optimizing Google PLAs And Shopping Campaigns
bull Fun (And Profit) with Dynamic Ads
bull The State Of PPC In 2015 amp Beyond
bull The Great PPC Account Structure Debate
bull Mastering AdWords Scripts
bull Boosting Reach amp Performance with Bing Ads
bull Deep Dive Ad Bidding Strategies
amp Bid Modifiers
bull Deep Dive Audience Segmentation For Retargeting ROI
bull Getting The Most From Your Mobile PPC Ads
bull Converting The Mobile SEM Visitor
bull Retargeting Roundtable
bull Paid Search Roundtable
bull Conversion Paths amp Attributing The Search Assist
bull Tactics to Simplify Complex Campaign Tracking
bull Expert Excel Essentials
EXPO HALL+THEATER PRESENTATIONS
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
20+ SEO FOCUSED SESSIONSbull The Growth Of Direct Answers How Should SEOs
React
bull Keyword Research for Better Content amp Audience
Engagement
bull How Applersquos Changing Up Search From Siri to
Safari to Spotlight
bull Google Now Microsoft Cortana amp The Predictive
Search World
bull Understanding amp Leveraging Search By Voice
bull SEO Platforms For Large Scale Websites
bull Injecting SEO Into Your Organizationrsquos DNA
bull Creating Dazzling Content amp Ensuring Itrsquos Seen
Step By Step From The Audit To Analytics
bull Penguin Penalty Prevention Link Acquisition amp
Audit Techniques You Need To Know
bull Content Marketing amp Promotion For Links
bull How to Secure Your Site for Googlersquos HTTPS
Algorithm
bull The Next Generation of Structured Data Taking
Markup To The Next Level
bull Conquering Todayrsquos Technical SEO Challenges
bull Meet The Search Engines
bull Meet The SEOs
bull Keywords Are Dead ndash Long Live Concepts
Entities amp Audiences
bull Dr Petersquos Guide To The Changing Google
SERPs
bull Things You Donrsquot Know About Mobile SEO But
Should
bull Search Inside The App From Google To Bing
bull Deconstructing Pigeon Googlersquos Local Search
Algorithm
bull Actionable Insights amp Conversion Tactics for
SEOs
PAID SEARCH SPECIFIC SESSIONS
bull Optimizing Google PLAs And Shopping Campaigns
bull Fun (And Profit) with Dynamic Ads
bull The State Of PPC In 2015 amp Beyond
bull The Great PPC Account Structure Debate
bull Mastering AdWords Scripts
bull Boosting Reach amp Performance with Bing Ads
bull Deep Dive Ad Bidding Strategies
amp Bid Modifiers
bull Deep Dive Audience Segmentation For Retargeting ROI
bull Getting The Most From Your Mobile PPC Ads
bull Converting The Mobile SEM Visitor
bull Retargeting Roundtable
bull Paid Search Roundtable
bull Conversion Paths amp Attributing The Search Assist
bull Tactics to Simplify Complex Campaign Tracking
bull Expert Excel Essentials
EXPO HALL+THEATER PRESENTATIONS
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
PAID SEARCH SPECIFIC SESSIONS
bull Optimizing Google PLAs And Shopping Campaigns
bull Fun (And Profit) with Dynamic Ads
bull The State Of PPC In 2015 amp Beyond
bull The Great PPC Account Structure Debate
bull Mastering AdWords Scripts
bull Boosting Reach amp Performance with Bing Ads
bull Deep Dive Ad Bidding Strategies
amp Bid Modifiers
bull Deep Dive Audience Segmentation For Retargeting ROI
bull Getting The Most From Your Mobile PPC Ads
bull Converting The Mobile SEM Visitor
bull Retargeting Roundtable
bull Paid Search Roundtable
bull Conversion Paths amp Attributing The Search Assist
bull Tactics to Simplify Complex Campaign Tracking
bull Expert Excel Essentials
EXPO HALL+THEATER PRESENTATIONS
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
EXPO HALL+THEATER PRESENTATIONS
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
ANALYTICS amp CONVERSION TRACK
bull Conversion Rate Rockstars
bull Actionable Insights amp Conversion
Tactics for SEOs
bull Actionable Insights amp Conversion
Tactics for SEMs
bull Conversion Paths amp Attributing The
Search Assist
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
LEARN WITH GOOGLE CLASSROOM
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
KEYNOTE BY BILL TANCER
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
AFTER DARK NETWORKING PARTY
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
REGISTER NOW ssearchmarketingexpocomwest
SAN JOSE CALIFORNIA
March 3-5 2015
