10 Reasons Why You Need GIFs for Content Marketing

GIFs have been in popular demand for the past fewyears. They were first introduced in 1987 as a way toinclude moving images in online content. Today, GIFsand memes make up for some of the most successfulmarketing strategies. Here are 10 reasons why expertsat Saba SEO believe that you need GIFs for contentmarketing.

1. Appealing and Effective

GIFs are not only strikingly appealing; they are also veryeffective in communicating a message or evoking the desiredresponse from readers. When used properly, the movingimage can serve as a perfect call to action.

2. Consumable

GIFs are particularly easy to consume. This makes them veryattractive for a brand. Every year, millions of these movingimages are shared across social media platforms and generatetraffic unlike any other marketing tool.

3. Culture

GIFs represent an important part of today’s internet-drivenvirtual culture. Even if they’re not adding to your brand value,they still give off the message that your business is up-to-speed with the latest trends.

4. Price

The greatest advantage of GIFs is that they are better thanimages and cheaper than videos. Some of the leading expertsand marketing gurus believe that GIFs will completely takeover visual communication on internet over the next fiveyears.

5. Responsive

GIFs are mobile-friendly. Given Google’s “Mobilegeddon”upgrade, it pays to invest in responsive technologies toimprove your search engine ranks. Uploading the GIF is easyand its auto loop feature helps in reinforcing your brandvalue.

6. Story Telling

GIFs play an important part in storytelling. This is one of thebest ways to build a relationship with your readers and makean emotional appeal, while promoting your brand. Disneyoften posts GIFs on social media- and this is what makes itone of the most popular brands of all times.

7. Reeling

The basic purpose of GIF is to grab the reader’s attention andappeal to their emotions. In today’s fast-paced life, theaverage reader does not have enough time (or interest) tobrowse through thousands of words. Pictures and movingimages are likely to answer all their questions and hook themon to your website.

8. Multiple Uses

GIFs can be used anywhere and anytime. You can easilydesign a GIF and post it on your social media account. You caneven use the same GIF on your website and on-page content.This makes GIF as the multi-platform solution to all youronline marketing needs.

9. Stock

There is an abundance of GIFs online. You may not even haveto create your own custom moving picture. For instance,several GIFs capture movie scenes that perfectly describeyour business or blog content. You can simply use these GIFs,instead of designing one yourself.

10. Saves Time

Consider two scenarios. You have a choice of writing a 2000-word blog post or a 500-word post with at least 2 GIFs. Whichoption would you choose? Given the fact that you’re morelikely to lose your chain of thoughts and end up writing averbose article that no one’s going to read in the first case,the second option is better. This helps you save time, whichyou can invest in exploring other marketing and brandingideas.

Saba SEO is a San Diego SEO Company with a commitment tohelping clients establish internet presence through creativesearch engine optimization and search engine marketingstrategies.

Saba SEO

Address: 3954 Murphy Canyon Rd. Suite D201 San Diego, CA 92123

Phone: (858) 277-1717

Website: https://www.sabaseo.com/