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10 Insights on Content Marketing
This presentation consists of highlights from the interview with Moe Abdou,
founder & host of 33voices®.
Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Previously he held
marketing leadership positions at SAP as VP of Global Marketing and Content Strategy and Head of Digital
Marketing for SAP Americas.
Michael Brenner@brennermichael
Strategy at Newscred
Great storytelling is the foundation of great marketing. Leave your audience
with something to believe in.
Insight #1
Insight #2
An organization that resists the urge to talk about itself is much more likely to earn the trust
and followership of their desired customers.
Insight #3
Those who see the role of marketing as acquiring and keeping new customers, will
be hyper sensitive never to push them away with meaningless information.
Insight #4
The one thing that a modern brand can’t ignore is becoming a publisher. Think Mashable, Buzzfeed and Business Insider.
Insight #5
Like actors and writers, the highest goal of a marketer is to connect with an
audience in a human manner.
Insight #6
Observe how Red Bull builds brand advocates, and you’ll notice that the stories they tell are about people, not the brand.
Insight #7
Struggling with updating your brand image?
Insight #7
Struggling with updating your brand image?
Reimagine the architecture of your web site
Insight #7
Struggling with updating your brand image?
Tell stories about your customers, not why they bought from you
Insight #7
Struggling with updating your brand image?
Ask thought provoking questions
Insight #8
Measure the ROI of content marketing as you do all your other marketing initiatives:
Insight #8
Measure the ROI of content marketing as you do all your other marketing initiatives:
Are you reaching an audience that can convert to customers?
Insight #8
Measure the ROI of content marketing as you do all your other marketing initiatives:
Are you engaging them in dialogue?
Insight #8
Measure the ROI of content marketing as you do all your other marketing initiatives:
Are you creating business value that can be quantified and captured?
Insight #9
“The question isn’t, ‘What do we want to know about people?’, It’s ‘What do people
want to tell about themselves?”
- Mark Zuckerberg on engagement
Insight #10
Get inspiration from the 30 most genius content marketing examples of 2014 - so far..
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Presentation created by Chase Jennings
Insights by Moe Abdou
