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AGILE MARKETING IN MOTION www.unfunnel.com THE TRUTH: 06 07 08 W E N E E D A S U R V E Y T O F I N D O U T W H A T P E O P L E N E E D 09 R E M A R K E T I N G P I X E L S A R E T I M E L Y A N D D E P E N D O N I T R E S O U R C E S 10 P E R S O N A L I Z A T I O N D O E S N T W O R K S , I T S C R E E P Y Y O U N E E D A W H O L E W E B S I T E R E D E S I G N B E F O R E Y O U C A N C O N V E R T T R A F F I C 05 Y O U N E E D A C U S T O M L A N D I N G P A G E 04 03 02 01 Y O U D O N T N E E D T O KN O W H O W O F F L I N E E F F E C T S O N L I N E S O C I A L M E D I A S R O L E I S T O P O F T H E F U N N E L E N G A G E M E N T Y O U N E E D T O C A R E A B O U T T H E N U M B E R O F L I K E S Y O U H A V E O N F A C E B O O K H A V I N G A B L O G D O E S N T R E A L L Y M A T T E R A N D T A K E S T O O M U C H T I ME T O M A I N T A I N THE TOP FUNNEL LIES THAT HAVE YOU BRAINWASHED EXPOSING 10 8% CVR VISIT TO ADD TO BASKET 4% CVR VISIT TO SALE 4 65% OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI- CALLY WELCOMES THEM BY NAME 5 82% OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2 59% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PROfiLE DATA 5 1 IN 3 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON- ALIZATION IN THE SHOP- PING EXPERIENCE 5 OVER 57% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5 200% INCREASE IN CLICK- THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7 40% OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5 over 50% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3 67% MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6 eCommerce 4 http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ 5 http://www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf 3 http://econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage 2 http://moz.com/blog/how-to-track-online-roi-of-offline-advertising 1 http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013 6 http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-0679246 7 http://services.google.com/fh/files/misc/gtm-casestudy-smarter-travel-media.pdf Social Integration Loyalty Agility SEO

10 Lies you've been told about the Marketing Funnel [INFOGRAPHIC]

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A G I L E M A R K E T I N G I N M O T I O N

www.unfunnel.com

THE TRUTH:

06 07 08

WE NEED A SURVEY TO FIND

OU

T WH

AT PEO

PLE NEED

09

REMARKETING PIXELS ARE TIMELY A

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PERSONALIZATION D

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YOU NEED A WHOLE WEBSITE REDESIG

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YOU DON’T NEED T

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SOCIAL MEDIA’S R

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YOU NEED TO CARE ABOU

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TO M

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THE TOP FUNNEL LIESTHAT HAVE YOU BRAINWASHED

EXPOSING

10

8% CVRVISIT TO ADD TO BASKET

4% CVRVISIT TO SALE 4

65% OF CONSUMERS ARE MORE LIKELY TO RETURN TO A SITE THAT AUTOMATI-CALLY WELCOMES THEM BY NAME 5

82% OF AD-SPEND WAS IN 2012 WAS OFFLINE; THAT IS A LOT OF VISITORS AND CONVERSIONS THAT AREN'T BEING PROPERLY ATTRIBUTED 2

59% OF PEOPLE SAY THAT SUGGESTED PRODUCTS AND PROMOTIONS BASED ON THEIR PRO�LE DATA 5

1 IN 3 CONSUMERS INDICATE THAT THEY AWARD MORE LOYALTY TO MERCHANTS THAT USE TRUE PERSON-ALIZATION IN THE SHOP-PING EXPERIENCE 5

OVER 57% OF CONSUMERS HAVE CLAIMED THAT THEY ARE WILLING TO INTEGRATE SOCIALLY IN EXCHANGE FOR A RELEVANT EXPERIENCE 5

200% INCREASE IN CLICK-THROUGH RATE AFTER USING GOOGLE TAG MANAGER TO BE MORE AGILE WITH MARKETING 7

40% OF CONSUMERS WHO “LIKE” A BRAND ON FACEBOOK DO NOT THINK THAT A COMPANY SHOULD MARKET TO THEM VIA THEIR NEWS FEED 5

over 50% OF NYTIMES.COM VISITORS IN 2011 ENTERED THE SITE THROUGH INTERNAL PAGES MAINLY VIA SEARCH ENGINES 3

67% MORE LEADS PER MONTH A COMPANY WILL GET FROM THEIR BLOG EFFORTS THAN NON-BLOGGING FIRMS 6

eCom

merce

4http://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/5http://www1.janrain.com/rs/janrain/images/Janrain-Greatest-Love-Story-Ever-Told.pdf

3http://econsultancy.com/us/blog/62891-the-slow-death-of-the-homepage

2http://moz.com/blog/how-to-track-online-roi-of-o�ine-advertising

1http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013

6http://www.business2community.com/social-media/103-compelling-social-media-marketing-statistics-2013-2014-06792467http://services.google.com/fh/�les/misc/gtm-casestudy-smarter-travel-media.pdf

Social Integration

LoyaltyA

gilitySEO