Visual Marketing

6 Tips

10 Examples

WHY ?

A Picture says a thousand words

90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

Videos on landing pages increase average page conversion rates by 86%.

Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

Posts with visuals receive 94% more page visits and engagement than those without.

Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure.

How To, Customer Testimonials, meet the team, behind the scenes, a day in the life of…

Tips to create useful and

interesting visual content

Create How to use your Product Visuals

Tap into your customers passions and dreams

Use it to show your team, culture and human side.

Re-Cycle

&Re-Use

Use your Written Content

EXAMPLES OF GREAT VISUAL MARKETING

Show the people behind the brand

History of the business

User Generated Content

Followed up with opportunity to video interviews, guest blogs and images.

Brighter Life

Aimed at people starting a new journey

Video – both real and animated

Uses Vine (6second)Videos

Market atEvents and after the events.

Logitec They created a great set of videos around “the new home office”

http://www.youtube.com/watch?v=TEjbzfKl-Qk

Why it works • Solving a problem that is a common issue NOW• By focussing on a solution to a problem (mobile

working) it gives a chance to cross sell• Told a story … made their brand human.

They Sponsor a weekly joke about the lighter side of the workspace.

Quote Yourself

Denise Duffield-Thomas is a coach and motivational speaker , that helps women to be exceptional.

Stand for SomethingA Tshirt company FCKH8 is not just selling t-shirts, they are creating a movement. Use fan submitted messages & images, pop culture references, current events, and everyday life moments to send a consistent and strong message about Homophobia.

Show your Process

Jessica Van Den designs jewellery for her shop, she works in a studio in the countryside, you see her process, her inspiration, her experimentation with new designs, and teases of new things she is working on.

They use Pinterst Really well, the boards focus on creative ideas, practical tips like how to exclude draughts, how to make cost saving meals, crafts etc.

Liven up your email marketing

Google is in beta stages of showing emails visually , so its vital you start thinking in pictures

• Hire a freelancer designer. (99designs or dribbble.com)• Find a Videographer • Learn it yourself, tons of courses made for designers and

for making your own videos.• Crowdsource! Your community , Consider a contest or

showcase for user-generated content.

BUT…… I am Not a Designer!!!

Align your goals. Your goals for visual content should align with your larger marketing plans and business objectives. Think about big picture objectives, such as to improve branding, attract new prospects and leads, help close sales, and drive additional sales.

Know your audience. Create and use buyer personas, which should include each persona’s behaviour on social media platforms. This will help you form precise goals for your images.

Measure results. Constantly test the results of your visual content marketing. Repeat what works, augment what doesn’t, and don’t be afraid to try new things—as long as you’re measuring results, no experiment will be wasted.