Embed Size (px)
Citation preview
“10 Elements You Must Master To Become A Google AdWords Pro”
[ SLIDES ]
YOU MUST… Know Your “Daily Ad Spend” And Make It
Profitable.
1a $$$
iaPros
1bCalculate what is the most you can pay for an
ad click and still make money.
-- AD SPEND --
1 10 100
$ $ $
YOU MUST…
iaPros
2a YOU MUST… Follow This Trio:
Keywords Match Your Ad Which Matches Your
Landing Page
iaPros
2b
Do not break this trio or your Quality Score will suffer.
Keyw
ords Ad
Landing Page
Quality Score
iaPros
YOU MUST… Understand “Quality
Score” And Know The 3 Elements That Influence It
3a
1
10
iaPros
3b Expected Click Through Rate +
Ad Relevance +
Landing Page Experience =
QUALITY SCOREClick Through
Rate
Quality Score
iaPros
4a
YOU MUST… Use “Geo-Targeting” For A
Local Business
iaPros
4b
Don’t waste ad impressions. Restrict your campaigns to
ONLY the “geographic areas” that the local
business serves.iaPros
5a
You Must… Reach The “Top 4 Positions”
With ALL Your Ads
1 2 3 4 5 6 7 8
iaPros
5b Why is that so important? Because you get the highest click through rate (CTR), which in turn
raises your Quality Score.
1 2 3 4 5 6 7 8
Quality Score
iaPros
6a You Must… Know How To Use “Negative
Keywords” And Stop Ads From Showing For Irrelevant
Search QueriesNegative
Keywords
Stop Wasting Clicks
Notes
iaPros
6b“Negative Keywords” are
THE BEST way to control your ad spend.
iaPros
7a
You Must… Know How To Implement
Every Type of “Ad Extension” iaPros
7bWhy?
Because “Ad Extensions” are free real estate in the SERP, and they
mean the difference in your ad appearing in the top 4 positions, or
demoted to bottom of page.iaPros
8aYou Must…
Setup “Conversion Tracking” To Know Which Ads Are Most
Effective At Generating Leads And Sales
iaPros
8b
Are you looking at “Cost Per Conversion" instead of “Cost
Per Click”? Well…, you should be.
9a You Must… Implement “Remarketing". Let's Get Real, How Many
People Make A Decision On Their First Visit To
A Website?iaPros
9b So hit them with display ads again & again to bring them
back to your website.
iaPros
10aYou Must…
Know How To Optimize Your Ads And Bids To Reach
“Mobile Users”
iaPros
10b
Should I Target Desktop or Laptop or Tablet or Phone?
The answer - doesn’t every human you know have a phone in their pocket? So start with “Mobile Users” and work backwards. iaPros
"10 Elements You Must Master To Become A Google Adwords Pro"
www.InternetAdvertisingPros.com
{ THE END }
