10 best logo changes of 2015

10. With the help of design firm Studio Tilt, IHOP changed the "Restaurant" bar in its logo to create a smiley face that adds a burst of cheer. The brand reinvention arrived two months before the popular restaurant chain reported its strongest second-quarter sales in over a

decade.

9. The dinner-reservation service OpenTable worked with Tomorrow Partners for a logo that looks great on the current generation of

smartphones. Its icon cleverly represents a diner waiting for a table.

8. Creative agency Troika updated Turner Broadcasting's logo with a modern look that still maintains its unique "r" shapes.

7. Sbarro's new owners are hoping to revive the struggling pizza chain. Its 2015 branding overhaul, which evokes a slice of pizza, is a step in the

right direction.

6. Emerald Nuts worked with the agency Girvin to replace its previously old-fashioned logo with a sleek, modern update.

5. Pentagram's redesign of The Ritz-Carlton's logo helps it stand out in the luxury-hotel market. The agency cleaned up the lion crest, gave the lettering a bolder font, and imbued it all with an unusual shade of blue

that the chain will now embrace as its own.

4. Google Ventures, Google's venture-capital arm, reinvented itself as "GV" this year and redesigned its logo in-house to accompany the

change. It takes the "G" from Google's new logo and slashes into it with a half visible "V," adding some character.

3. Agencies Bloom and Anomaly refreshed Johnnie Walker's logo with a more detailed character and contemporary luxury-label lettering meant

to appeal to a young, sophisticated audience.

2. Viacom's Spike network worked with the Bluemarlin agency to create a more mature logo that may help it attract a broader audience beyond its

core male demographic.

1. After 17 years of using basically the same logo, Google's in-house redesign launched in September. The tech giant's distinctive and uniform new look is great in its applications across all Google products. It's fresh

while remaining true to the brand.