1 MILLION Fans Aaj Tak

CONCEPT

Webpage celebrating 1 Million fans on AajTak Facebook page. People who are already fans can click at the given option to know how they can be part of the celebration…

After clicking the option, that fan gets identified in the collage of photos in AajTak logo. Also they get the option to claim one of the goodies just by entering their email ID.

Now the fans receive a “Thank you” message and details of the goodies at their email ID.Further, they can upload their photo with the AajTak logo.

The photo can be adjusted. He/ She can agree with the copyright claim and click “I’m Done” to proceed.

The fan receives a message “There you are! You look AWESOME” ; confirming their image upload successful. Further, they get an option to share the photo on Facebook/ Twitter/ LinkedIn.

You Love us! Now it’s our time to LOVE you back!Television:• All new likes are broadcasted over live TV via ticker – “Nikhil Sharma just liked us!”• Anchor mentions and tickers promoting the campaign.

Just liked us! – Nikhil Sharma, Sumeet Sinha, Harish Pachori, Kamlesh Shukla

You Love us! Now it’s our time to LOVE you back!

Radio:• RJ announces and asks user to join the celebrations by visitng

www.aajtak.in/million

Aaj Tak’s Facebook Likes Growth573% Growth

Jun/13 Jul/13 Aug/13 Sep/13 Oct/13 Nov/13 Dec/13 Jan/14 Feb/14 Mar/14 Apr/14 May/14 Jun/14

1.211.53

1.74

2.34

2.73

3.45

4.07

4.735.10

5.83

6.69

7.71

8.16

All Figures in Millions

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