Presentation on Poly Clinic By Rupali Kanse (1515)

Trupti Shetty (1520)

Shreya Shetty (1518)

What is rural marketing :

WHAT IS SERVICE ?

Scenario before

Poly ClinicSTR

Aapki sehat humara kartavya

Location of the polyclinic: Karad Taluka ( Masur Village)

Name of poly clinic: STR Poly Clinic

Address of the polyclinic: Jijai Complex, main bazar peth, near by police station, Masur, taluka- Karad. Tele no: 022-2526578

Acquisition of land: Owned

Area covered: within 30km

INTRODUCTION TO POLY CLINC

Houses in the covered Area :1564 houses

Total population:7966

Average sick report: 35% of total population (2788)

Registered member: 2500

Distance from HW: 13Km

Visiting time of doctor: are mentioned below

Normal roll of working staff and doctor available in the clinic: mentioned below.

Function time: mentioned in the below chart.

Objective:• To reach out the untapped area in rural segment.

• To provide valuable services to the rural people.

• To make service available to the rural people.

• To provide medical AID to the needy.

Our Vision…..

A center of excellence for family medicine and an institution which aims to provide the most advanced comprehensive health care to the community at an affordable cost.

Our Mission……

1. To promote the health of our patients with personalized healthcare.2. To improve the overall health status of the people by providing

comprehensive health care.3. Provide better, safer and quality emergency and preventive health

care services at an affordable cost by establishing a sophisticated modern polyclinic.

4. To maintain excellence in all activities related to Health Care.5. To advance the frontiers of family medicine.

SWOT ANALYSIS..

SWOT analysis deals with internal and external factor of any company,institute, organization. It helps us to understand the internal strength and weakness and external opportunities and threats.

Specifically SWOT analysis is a basic, straight forward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal ( Strengths and Weaknesses) and external issues ( Opportunities and Threats) . This helps the firm in accomplishing its objectives, and what obstacles must be over come or minimized to achieve desired results.

Strength : 1. Complete Area coverage 2. Near the vicinity 3. Place where the different diseases are treated under one roof.4. Highly skilled doctors5. Committed staff6. Easily accessible7. We are the only poly clinic in the area.

WEAKNESS:1. Less space to expansion 2. Challenge to convince the people of rural area3. Limited specialist4. Untapped area 5. Cannot provide service 24 by 7

Opportunity:1. Can tackle untapped area2. Chances of increase in Demand for different

specialist.3. Can attract more villagers4. Opportunity to increase the area of operation.5. Expansion option exists to 6. Providing employment to the locals.

Threats:1. People are more attracted towards the medicines provided by the

local “vaidya”.2. Threat from local doctors.3. Threat of entering of new competitors

STPD ANALYSIS …..• S - Segmentation: to divide the market place into parts, or

segment, which are definable, accessible, actionable and profitable and have growth potential.

• T -Targeting : is a section of a customers you wish to service .

• P - Positioning : to create an image or identity in the minds of their target market for its product and services .

• D - Differentiation : the process of distinguishing the differences of a product or offering from others to make it more attractive to a particular target marketing.

Staff detail :There are 18 staff people in the poly clinic which include

• 1 doctor for pathology lab with ( 2 assistant )• 1 pharmacist for chemist shop with (2 employee )• 1 peon • 2 receptionist• 12 specialist ( doctors ) • 1 Cleaner

CONSULTANT DETAIL :Monday to Saturday

Specialist Doctor name Qualification Day Time Physician Dr. Mangesh

PatilDr. kartik patil

M.D. (Medicine)

Daily 9am to 11.30am7.30 pm to 8.30 pm

Gynecologist

Dr. pratiksha patilDr. sushma pandey

M.D.(OB/GY) Daily 11.30 am to 1.00 pm7.30pm to 8.30pm

Pediatrician Dr. Nandini Desai

M.D.(Ped) Daily 2 pm to 4.30 pm 6.30pm to 7.30 pm

Orthopedics

Dr. krishna Shetty

M.S.( Ortho) Daily 3.30 pm to 5.00 pm

ENT Dr. Nikhil Ubale

M.S. (ENT) Daily 5 pm to 6.30 pm

Pathology Dr. Satya Shetty

M.D. (Patho) Daily

9am to 9 pm

Dermatologist

Dr. KamatDr. vishal devadiga

M.D.(Dermitologist)

Daily

9am to 11.30am3.30 pm to 5.30 pm

Neurologist Dr. Somya Shetty

M.D.,N.B,(Neuro Daily

11.30 am to 1pm

Cardiologist Dr. shalinai wadhava Dr. Akshay Shetty

DM. cardiology Daily

2pm to 3.30 pm 5pm to 6.30 pm

Concern person Day Timing Place

Surekha ( practicing nurse)

Sunday 12.00 pm to 4.00 pm

Outside Chemist shop

Free Polio drop facility for villagers

8 P’S IN SERVISES1. PRODUCT : ( Services) poly clinic

2. PRICE: we have set the price of our room on the basis of expenses incurred, expected revenue and with concern to capability of villagers to pay for the services.

3. PLACE: Satara district (Masur)

4. PROMOTION: Ad’s in local TV channel ,banners on buses, painting on wall and houses in village, small ad in local theater between the break, pamphlet

5. Physical evidence: poly clinic, cleanliness, facility provided, face to f face interaction with doctors, ambiance.

6. Phase : the service provided is of great speed, people can also take an appointment online, they can even call an register their name before coming to clinic, there is also an option of visit appointment

7. Process: our process is systematically framed which starts from taking an appointment- waiting in queue- meeting with respective doctors as per appointment-prescription from doctors –if required check-up and confirmation of diseases in pathology lab ( the lab facility is available in the clinic itself ) - collecting report- consult the doctor regarding the report- prescription by the doctor as per report- prescribed medicine are available in the chemist shop which is available in the clinic it self – leave the clinic

8. People : we are targeting the people in satara district ( karad ) in which there are (216) villages and it consist of( 53,879 ) people out of which 27,134 are males and 26,745 are females out of this village we have targeted the village which is near to the taluka those villages are masur which consist population of 7966 in which 4079 are males and 3887 are females living in 1564 houses. Total area of masur is 1215.43 hectares , masur is 13 kilometer from karad, there is a road connectivity from masur to karad .sometime the people near to the mausr such as also visit to our poly clinic since there are other near by railway connectivity from shirravde- 4km , karad-12km, targaon-14km. There are 17 internal people i. e. staff and doctors.

STR POLY CLINIC NOW AT YOUR DOOR STEP One step solution for all your

cures

Different specialist are available for you under one roof

REGISTER YOUR NAME BY VISITING THE CLINIC or THROUGH CALL’S

1. HEART SPECIAALIST 2. EARS NOSE AND THROAT SPECIALIST3. SKIN SPECIALIST4. CHILD SPECIALIST 5. WOMENS SPECIALIST6. PHYSICIAN ( GENERAL DOCTOR FOR COMMON FEVER COUGH

AND SO ON…7. AND MANY MORE

ADDRESS: JIJAI COMPLEX, MAIN BAZAR PETH, NEAR BY POLICE STATION,MASUR, TALUKA- KARAD.Tele no: 022-2526578

STR

Revenue generated from poly clinic:Rent from doctors : 15000 p/m

Rent from chemist: 10,000 p/m Rent from pathology lab: 35,000 p/m

Material Brand Quantity Each cost Total costTable Godrej 4 5000 20000 Rounding Chairs

Ohio 3 2900 8700

Normal plastic chairs

Neelkamal 9 450 4050

Beds Godrej 3 12000 36000Curtains Local 3 200 600Pencil box Natraj 1 box 40 40Pen box Bally 1 box 30 30Eraser Natraj 1 box 30 30Sharpener Natraj 1 box 20 20

Expenses incurred for purchasing equipment's for opening and running of polyclinic:

Material Brand Quantity Each cost

Total cost

Blank sheets Korex 5 bunch 100 500Writing pad local 4 50 200stapler Local 4 30 120U-pin Local 4 box 10 40Cello tape Local 1 30 30scissor Local 3 20 60Uniform(shirt) Reliance 4 800 3200Computer system

HP 2 29500 59000

Water purifier Kent gold 1 (20 liter ) 2499 2499Glass 2 50 100Brooms Local 2 30 60Mug Local 3 20 40Buckets Local 3 50 150Soap Dettol 1 bundle 105 105

Material Brand Quantity Each cost Total costHand wash Dettol 3 40 120Phenol Sunny 3 56 168Toilet cleaner

Harpic 3 150 450

mop BRW 1 150 150Dustbin Local 4 55 220Dust pan Local 1 15 15Carpet Local 2 50 100TOTAL MATERIAL COST

1,36,797

Promotion cost: Distributing 500 Pamphlet ( in local language i.e. Marathi) door to door in the village through local person which will incur cost of rs. 250 making charge of pamphlet and 100 rs. To that local person for working for us. And 500 pamphlet distributing through local news paper (Sakal, Pudhari, Tarun Bharat) which will cost 350 rs.

Poster on 2 buses will cost 4000 p/m we are getting into contract for starting 6 month with ST Mahamandal which will cost 24000 rs.

Painting of houses in village and walls on road for the promotion purpose which will cost 600 per wall and 300 each house we are under taking this activity in 5 houses and 3 walls on main street and bazar which will incur total cost of rs.6300.

Small Ad’s in local TV channel ( DD National, shahyadri ) and local theater between the intervals will cost rs.60000 for starting 6 month

And we are also going to conduct street play in weekly bazar on every Sunday since Sunday our polyclinic will remain closed and majority of the people gather in this weekly bazar which is an opportunity for us to make villagers aware about our poly clinic without any incurring any promotional cost.

Setup cost:-purchase of 1200 sq.ft Land is rs. ( 500,000 ) Licensing cost rs.50,000 for NA( getting permission from govt. to under take non agriculture activity ) Construction of poly clinic :( which include 1 common room for staff and doctor, 1 chemist shop ,1 pathology lab, 1 receptionist counter, 3 bathroom ( 1 common bathroom for doctor and staff , 1 for patient and 1 is for pathology use), 2 room for doctor, and under ground storage tank). material cost for construction of above thing is rs. 7,00,000 Labor charges for construction of above mentioned things is - rs. 3,50,000 ( constructed within 2 month)

STR

Cost incurred for land line connection :Procedure:Submission of application form to BSNL with deposite amount 1700 -----BSNL will go through all the procedure and verification and will provide land line connection For this facility they will charge rs. 500.

Procedure for water connection: submission of application to nagar palika---nagar palika accept the application --- and provide with two connection which is directly connected to the under ground storage tank, 1 tap is for drinking water and 2nd tap is for other purpose and for this facility they will charge 600 monthly.

Electricity connection procedure :- MSCB application – sub meter – wiring completion test report – submit electricity safety form – fire resistant wire – meter set up by MSCB per meter rs.19 therefore monthly bill will be rs. 2000 - rs. 2500

Cost incurred for Net connection Procedure :Submission of application form to BSNL with deposite amount 5000--BSNL will go through all the procedure and verification and will provide 3 broad band connection for which they charge rs.2300 p/m Salary to staff member :Salary for cleaner rs. 3000 p/mSalary for peon 4,500 p/mSalary of receptionist 6000p/m Insurance cost : 2,00,000

A1. Start-up  Start-up Expenses Insurance INR 2,00,000Research and development INR 0Material INR 1,36,797Promotion cost INR 91,000Salary to employee INR 13,500Connectivity charges INR 12,600

Total Start-up Expenses INR 4,53,897Long-term Assets INR 16,00,000

Total Requirements INR 20,53,897

Appendix

COST SHEET: -

PARTICULARS AMOUNTMaterial 1,36,797PRIME COST 1,36,797Office & Administration Overhead: -Set-up cost 16,00,000Water supply 600Electricity supply 2500Connectivity charges 9500Salary 13,500Insurance 2,00,000COST OF PRODUCTION 19,62,897Selling & Distribution Overhead: - Advertisement 91,000TOTAL COST 20,53,897

PARTICULARS AMOUNT AMOUNTNet Income 7,20,000(+) Non-cash Items Depreciation 93,680 93,680(+) Cash inflow items Nil(-) Cash outflow items NilINCREASED WORKING CAPITAL

6,26,320

ADJUSTED PROFIT & LOSS ACCOUNT

PROFIT & LOSS ACCOUNT:

PARTICULARS AMOUNT PARTICULARS AMOUNTTo Water supply 7,200 By Gross profit NilTo Electricity supply

30,000 By Rent receivables

7,20,000

To Connectivity charges

40,300

To Advertisement expenses

91,000

To Salary 1,62,000To Net profit transferred to profit & loss Account

3,89,500

7,20,000 7,20,000

PROFIT & LOSS APPROPRIATION ACCOUNT:

PARTICULARS

AMOUNT PARTICULARS

AMOUNT

To Capital account:

By profit transferred form profit & loss account

3,89,500

Rupali Kanse

1,29,833

Trupti Shetty

1,29,833

Shreya Shetty

1,29,834

3,89,500 3,89,500

PROJECTED BALANCE SHEETLIABILITIES AMOUNT ASSETS AMOUNTCapital account: Fixed assets:Rupali Kanse 8,00,000 Building 16,00,000Trupti Shetty 8,00,000 (-) depreciation 5% 80,000Shreya Shetty 8,00,000 15,20,000

Furniture 1,36,797(-) depreciation 10% 13,680

1,23,117Insurance 2,00,000Cash in hand 1,00,000Cash at bank 4,56,883

24,00,000 24,00,000

Situation after the poly clinic was

opened

Future objective

Bibliography and thanks giving : The data mentioned in the introduction about the population , place is according to 2010 censes data

And a big thanks to Prof. Mangesh Patil for giving us an opportunity to undergo in rural area and learn about service marketing, and for helping us with all the related guidance.

And last but not the least a heart full thanks to Mr. Prashant Mane ( Project Manger in )for all his help and a kind response to all our questions

CONCLUSION:Thus, looking at challenges and the opportunity offers to the marketers and the services' provider it can be said that the future is very promising for those who can understand the dynamics of the rural market and make use of them to their best advantage.

THANK YOUGIRLS

POWER