W&S_Report about Vietnamese life 2012_English

June. 2012

Copyright © W&S Company Limited - 2012

SURVEY ON VIETNAMESE LIFE

ASPECTS

(Vietnam – June 2012)


Survey details

Survey on Vietnamese life aspects

Timing : 3rd – 10th May 2012

Sample size : 730

Gender : Male & Female

Age : Above 16 years old

Venue : All cities and provinces


Base on 4 main aspects „2012 vs.2011 life‟, „Work‟, „Spirit‟ and „CSR & Environment‟, this report

provides a comprehensive overview of Vietnamese lifestyle as well as their future worries.

Survey is conducted by W&S Online Market Research (100% Japanese investment) on Vinaresearch‟s

panellists.

Copyright © W&S Company Limited - 2012 Copyright © W&S Company Limited - 2012

Executive Summary (1)

1. Life in 2012 vs. 2011:

The life in 2012 is rather improved compared to 2011.

However, they are still not satisfied with their current lives in particular about current income and

property/ savings.

Compared to last year (2011), expenditure has been increasing which led to more difficult life.

2. Work

A job with high income, stability and preference is the most ideal for surveyed people.

The purpose of working are mainly for earning money and living independently. Hence, they prefer

to increase income more than spend their time for relaxing.

Health and personal income are two aspects which both male and female want to improve in their

current life.


Executive Summary (2)

3. Spirit

Nearly 7 out of 10 people choose the time spending with their family is the moment that they enjoy

their life the most (64.8%). However, there is discrepancy between male and female group. While

male enjoys their time with sport and working, female likes to go shopping and travelling.

Most surveyed people demonstrated „House‟ as a place for being with their family (63.0%), peaceful

place (61.2%) and full of love / attention (56.7%).

Work and future income / property are two matters which most surveyed people worry.

4. CSR & Environment

Less people positively joined in “Protect the Earth from Greenhouse”, account for 74.0%. However,

most of these people are eager to participate if possible.

To do green shopping, most surveyed people think of using eco bags, recycled bottle of water, going

shopping near to the house and buying enough food for a meal.

However, there are barriers for them to do that as most sellers use nylon or they do not understand

about eco-friendly products clearly.

Awareness degree of CSR is not high which is „just hear about it‟. However, all surveyed people are

willing to participate in charity activities, blood donation and helping in charity houses.


Life in 2012 vs. 2011 6 - 11

Work 12 - 16

Spirit 17 - 22

CSR & Environment 23 - 29

1

2

3

4

Table of Content


Part 1 - Life 2012 vs.2011



2.1%

6.0%

13.8%

20.3%

41.9%

15.9%

0.0% 25.0% 50.0%

Don't know clearly

Significantly decline

Rather decline

Nothing change

Rather improve

Significantly improve

N = 730

Nearly a half of surveyed people stated that their lives is rather improved compared to 2011.

Life of 2012 vs. 2011

17.6% 12.1%

43.2%

39.7%

20.4%

20.3%

12.1%

16.8%

4.6% 9.1%

2.0% 2.2%

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Single Married

Don't know clearly

Significantly

decline

Rather decline

Nothing change

Rather improve

Significantly

improve


Total Married (%)

Completely satisfied

Rather satisfied

Normal

Rather dissatisfied

Completely dissatisfied

N = 730 N = 394 N = 336

3.4

20

43.3

21.4

11.9

3.2

20

41.6

21.6

12.5

3.4

20.3

43.5

21.1

10.8

Single

Satisfaction level towards current life

Most of the surveyed people are still not satisfied with their current lives even single and married groups.


0.0% 20.0% 40.0% 60.0% 80.0% 100.0%

Current health status

Current living place

Personal capacity

Current job

Household property such as motorbike, car,

household appliances, etc.

Property / Savings

Current income

6.6%

8.5%

8.8%

12.7%

17.9%

25.3%

25.5%

14.1%

15.3%

18.6%

20.4%

18.2%

28.2%

29.6%

43.4%

39.4%

41.7%

43.6%

44.1%

36.4%

34.1%

25.8%

23.6%

23.2%

17.8%

15.6%

7.8%

8.9%

10.1%

13.2%

7.7%

5.5%

4.2%

2.3%

1.9%

Completely dissatisfied Rather dissatisfied Normal Rather satisfied Completely satisfied


Satisfied vs. Dissatisfied

Most surveyed people do not feel satisfied about Current income and property / savings.

However, they feel satisfied with their health, personal capacity and current living place.


6.7%

46.6%

3.2%

45.9%

32.7%

18.8%

31.2%

9.4%

27.5%

8.4% 7.3%

20.8%

7.8% 4.1%

29.7%

0%

20%

40%

60%

80%

100%

Income this year vs. last

year

Expenditure this year vs.

last year

Savings this year vs. last

year

Significantly increase Rather increase Not change Rather decrease Significantly decrease

Income in this year increases slightly compared to last year while expenditure increases significantly. As a

result, savings also decreases critically.

Income, Expenditure and Savings


32.2%

51.1%

13.7%

3.0%

Income

Significantly increase Rather increase

Not change Rather decrease

14.5%

36.6% 23.6%

25.3%

Expenditure

Significantly increase Rather increase

Not change Rather decrease

In front of the difficulty of Vietnamese economy, more than 50% of surveyed people predict their

expenditure will increase but the income will also increase at the same time.

Prediction in 2013


Part 2 – Work



0.0% 25.0% 50.0% 75.0%

Admired by other people

Entertain other people

Useful for society

Flexible working time

Not harmful to my health

Independent and comfortable

Easy to achieve high promotion

Stable income

Suitable for my speciality

Stable job

My favorite job

High income

19.2%

31.5%

35.9%

39.0%

39.5%

42.3%

43.4%

48.4%

53.3%

54.2%

58.2%

65.8%

Ideal Job

High – income, favorite and stable job is mostly voted when mentioning an ideal job.


Purpose of working

0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0%

Don't know

No specific purpose

Other purposes

To have more free time

To take care of my parents

To challenge my capacity

To experience the life

To find out the purpose of life

To take care of children

Life is to work

To have wide relationship

Enhance my capacity

To live independently

To earn money

22.1%

22.7%

18.4%

16.4%

17.4%

17.7%

18.1%

18.6%

19.0%

19.0%

19.7%

19.9%

22.6%

27.0%

People work for various reasons but the top 2 main reasons are for money earning and living independently.


73.7%

20.8%

5.4% Increase income

Increase free time

for relaxing

Do not want

anything

Most surveyed people choose increase

income as a prior factor. However, they also

want to use their time for relaxing.

To balance between working and relaxing

time, they usually make a detail plan for

working as well as their relaxing time.

Income vs. Time

3.7%

15.9%

36.1%

32.1%

12.2% Never

Sometimes

Normal

Usually

Always


Total 100%

Eating & drinking 16.50%

Emotional life 57.30%

Develop my capacity 46.70%

Work 55.10%

Children 46.70%

Housing 48.90%

Transportation 33%

Health 59.20%

Personal property 40.80%

Household property 32.70%

Fashion 19.90%

Personal income 61.10%

Entertainment 24.60%

Others 3.40%

Total 100%

Eating & drinking 19.80%

Emotional life 49.10%

Develop my capacity 57.70%

Work 56.20%

Children 39.60%

Housing 53.30%

Transportation 37.90%

Health 59.70%

Personal property 42.50%

Household property 32.80%

Fashion 10.30%

Personal income 63.30%

Entertainment 21.30%

Others 5.60%

Male Female

Life aspects to invest

Both male and female want to invest in personal income and health in their life more than other aspects.


Part 3 – Spirit



13.8%

24.1%

24.2%

24.8%

27.4%

27.8%

29.9%

29.9%

34.1%

34.8%

35.5%

36.2%

43.0%

51.5%

51.9%

57.3%

64.8%

0.0% 25.0% 50.0% 75.0%

Playing game

Join in events and festivals

Browse websites

Watch movies

Study

Play sports

Enjoy meals

Sleep

Go shopping

Listen to music

Be attracted by work

Join in social activities

Be with boyfriend/girlfriend

Relax

Travel

Go out with friends / relatives

Be with family

„Be with

family‟ 64.8%

Enjoying life

64.8% choose the time spending with their family is the moment that they enjoy their life the most.


10.0%

11.8%

19.3%

24.6%

25.2%

25.5%

32.7%

32.7%

33.0%

34.0%

36.1%

40.8%

46.4%

54.2%

56.7%

60.7%

67.9%

16.9%

40.3%

28.1%

23.7%

29.1%

24.2%

27.6%

36.4%

37.4%

26.7%

36.2%

44.7%

24.4%

49.4%

48.2%

54.5%

62.3%

-100.0% -50.0% 0.0% 50.0% 100.0%

Male (n=409) Female (n=321)

Female

Go

shopping

Relax

Travel

Enjoy

meals

Male

Sport

Browse

web

Work

Play

game

Enjoying life – Male vs. Female

- Be with family

- Go out with friends / relatives

- Travel

- Relax

- Go shopping

- Be with boyfriend/girlfriend

- Join in social activities

- Enjoy meals

- Be attracted by work

- Sleep

- Listen to music

- Watch movies

- Study

- Join in events and festivals

- Browse websites

- Play sports

- Playing game

While male enjoys their time with sport, female loves to go shopping.


Peaceful

64.2%

Full of love / attention

59.2%

Be with family

61.7%

Be with family

64.1%

Tighten family

relationship

56.5%

Peaceful

58.9%

Meaning of “House”

Peaceful

61.2%

Always welcome me

51.8%

Being protected

51.5%

Tighten family

relationship

55.5%

Be with family

63.0%

Full of love / attention

56.7%

“House” is a place to be with family, peaceful and full of love / attention.


Worries in life

Future income / property and work are two things which most surveyed people worry..

11.8%

26.6% 26.8% 27.9% 30.7%

33.7% 35.6%

44.5%

47.8% 48.9% 51.8%

54.1%

Life after

retirement

Relationship

with family /

relatives

Relationship

with friends

/ colleagues

Family

business

Marital

status

Study Matters in

working

My health

status

Family's

health status

Current

income /

property

Work Future

income /

property


7.0%

4.4%

2.2%

2.7%

2.9%

6.6%

13.2%

26.0%

27.8%

30.4%

35.3%

39.5%

56.4%

0.0% 25.0% 50.0% 75.0%

Not discuss with others

Others

Senior consultant

Doctors / psychologists

Teachers / Lecturers

Grandparents

Colleagues

Husband / Wife

Relatives

Brothers / Sisters

Boyfriend / Girlfriend

Parents

FriendsMale Female

Friends 55.3% 57.9%

Parents 40.6% 38.0%

Boyfriend / Girlfriend 36.2% 34.3%

Brothers / Sisters 29.6% 31.5%

Relatives 29.3% 25.9%

Husband / Wife 24.2% 28.3%

Colleagues 12.5% 14.0%

Grandparents 7.8% 5.0%

Teachers / Lecturers 4.6% 0.6%

Doctors / psychologists 3.4% 1.9%

Senior consultant 2.7% 1.6%

Others 4.4% 4.4%

Not discuss with others 8.1% 5.6%

Friend is top priority to share worries in life.

People shared and talked


Part 3– CSR & Environment


62.5%

26.0%

10.4%

0.7% 0.4%

Will partly contribute if possible

Joined in activities positively

Never join in any particular activities

Do not think about it

Others

Protect the Earth from Greenhouse

The amount of people who have already joined in „Protect the Earth from Greenhouse‟ activities positively

are less than the people who have ever joined before.


21.1%

26.7%

30.8%

34.9%

38.6%

40.4%

43.6%

47.1%

53.2%

59.3%

60.3%

66.0%

72.3%

79.6%

0.0% 25.0% 50.0% 75.0% 100.0%

Use solar power

Use public transportation

Not accelerate suddenly when driving

Adjust washing machine's capacity reasonably

Place fridge far away from wall and not open frequently

Use curtains to limit tempurature increase

Turn off your motorbike when traffic light is red

Walk / ride bicyle to near places

Limit to use air conditioner

Do not turn on TV / radio frequently

Use economic appliances

Turn off power when not necessary

Do not leave the faucet running when not in use

Turn off electric bulb, power when not necessary

Actions to save power


Green shopping

Products

with less

packaging

Products are

friendly with

environment

Use eco-bags

when shopping

Buy enough

food for using

Bottle of

water can be

recycled

Go

shopping

near your

house

ACTIONS


BARRIERS

Eco-friendly products are

not diversified

Sellers usually use nylon

The product is packaged

too much

Eco-bags are not widely sold

Eco-friendly products are

expensive

Do not understand about eco-

friendly products clearly

Green shopping – Barriers


13.4%

37.5%

17.0%

32.1% Heard and know its content clearly

Heard but do not know its content

clearly

Heard but do not know its content

at all

Never heard before

CRS

Level of awareness of surveyed people about CSR is not high and at “just hear about it”.


27.8%

31.5%

35.1%

35.1%

35.8%

36.8%

40.1%

43.2%

48.6%

61.8%

0.0% 20.0% 40.0% 60.0% 80.0%

Participate in international exchange activities

Participate in volunteer activities about sanitary and health

Sex education for adolescents

Be volunteers at schools or hospitals

Participate in sport activities

Participate in propagation activities about traffic safety

Be volunteers in preventing disasters

Be volunteers in charity houses

Blood donation

Participate in charity activities

Useful activities for society

The activities which most surveyed people are willing to participate is charity contributing and blood

donation.

W&S Online Market Research Co., Ltd.

Address: 31C Ly Tu Trong, Ben Nghe Ward, District 1, HCMC.

Phone: (08) 38 223 215 Fax: (08) 38 223 216

E-mail: [email protected]

CONTACT INFORMATION

The copyrights of this report belong to W&S Co,.Ltd. The results of this survey can be publicly used, but must be cited

and sourced from Vinaresearch. Under the circumstance of using the tables and graphs from results of this survey, the

data at the source must be clearly stated and based on survey results collected from Vinaresearch.

Lifestyle

W&S_Report about Vietnamese life 2012_English