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Feminism, the on-going campaign for economic,

political, and social equality for women with men has

affected fashion and politics throughout the years.

• What mattered most was that each women create

her own unique style and look.• End of hemline battles-women could wear miniskirts

or long skirts• Pants no longer controversial• Hip huggers came into style

•Inspired by 1977 film, Saturday Night Fever, starring John Travolta

•Dancing clubs with pulsing lights, and disc jockeys (deejays) who used turntables to make each song last as long as possible

•Brought all races and genders together

•Favorite leisure activity

•Name ‘Disco’ inspired by a secret dancing club in France, La Discotheques

• Hot pants- extremely short

shorts, more formal than other shorts

• Bell Bottoms- pants that flared at the bottom, first came from army surplus stores

• Gaucho pants- wide-legged trousers

• Sporty kakis (casual weekend look)-

• Halter top• Down jackets and

vests• Large-collared

blouses, bright, prints

• Jogging suits-when the sport of jogging became a national obsession

•Leisure suits- often worn with brightly patterned polyester shirts, gold chains and medallions

• Platform shoes• Go-go boots• Earth shoes- made of leather

The name Go-Go was inspired by a popular Discotheque, ‘Whiskey a Go-Go’.

•Farrah Fawcett feathered tresses

•General trend toward freer, softer styles

•1976-first ‘punks’ with brightly colored, and sometimes mohawks

•Afros were in style for African Americans

•‘The Flip’- shoulder-length hair was backcombed slightly at the top and then curled out at the ends

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• The 1970’s were generally an age of doubts—the Vietnam War,

the Watergate Scandal, the oil crisis, and the recession caused apprehension about the stableness of the US’s democracy

• “Do your own thing” motto

• New freedom for women, and other minorities

• Counterculture (against social conformity) assimilated hippies into mainstream society

• Illegal drugs became fashionable

• Music: Bob Dylan, Joan Baez, Arlo Guthrie

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• Was seen as less radical then in the 60’s and was more accepted

• Demanded access to male-dominated businesses and universities; made inroads into politics

• Some conservatives blamed the failing economy on feminists’ increasing power

• Main Aims: to end sex-classified employment notices, gain greater representation of women in government, gain child-care centers for working mothers, to legalize abortion

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• programs to overcome the effects of past societal discrimination by allocating jobs and resources to members of specific groups, such as minorities and women.

• 1972: The Equal Employment Opportunities Act

• The establishment of racial quotas in the name of affirmative action brought charges of so-called reverse discrimination in the late 1970s

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• 1971: Barbara Steinman helps to found the National Women’s Political Caucus- to encourage women to join politics

• August 26, 1970:NOW (National Organization for Women) organized the Women's Strike for Equality, leading the campaign for ratification of the proposed Equal Rights Amendment to the U.S. Constitution

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• 1972: Congress passes a ban on gender discrimination as part of the Higher Education Act

• 1972: Equal Rights Amendment ratified by 38 states

• 1973: ROE vs. WADE: supreme court case which ruled that women have the right to choose an abortion within the first 3 months of pregnancy

• 1978: REGENTS OF THE UNIVERSITY OF CALIFORNIA vs. BLAKE: ruled that race could be one of the factors considered in choosing a diverse student body in university admissions decisions;

• use of quotas in such affirmative action programs was not permissible

• Mary Tyler Moore• Hosted the “Mary Tyler Moore Show”• Represented the independent career women• Presented a new role for television, because

she was a single, independent women who was not widowed nor divorced, nor seeking a man