Why Your Online Businesses Need an Effective Mobile Application

You may not believe it, but there are more than 6.7 billion mobile subscribers in the world, according to

a study by Ericsson. The surge in the number of mobile phones has led to a boom in mobile shopping.

According to a report by ComScore, a digital analytics firm, the share of mobile shopping increased from

11% to 15 % in the year 2014 alone. Confirming this trend, Joel Anderson, CEO of Walmart eCommerce,

says, “I can’t overstate how mobile is changing how we interact with our consumers, we have to

embrace these changes.”

Therefore, if you have not created a mobile app for your online business, you are sure to lose a chance

to attract customers. Here are the top four benefits that will convince you to create an app.

Increased customer engagement

The biggest strength of mobile apps is that it gives you the opportunity to engage with your customers

in real-time. It enables your online business to be available 24/7, and allows your customers to access

your products or services while they are on the move. So, you can attract more customers through

enhanced engagement with them.

Get the advantage of a direct marketing channel

Mobile apps can perform many functions. You can provide general information about the products,

prices or discount coupons.You can also start a loyalty program via your mobile app. One of the most

important advantages of a mobile application is that you can connect with your customers through a

simple push notification.

Helps you stand out in the crowd

It’s not that mobile apps are only for the big retail giants. In fact, small businesses can take advantage

over their competitors by having a mobile application. It helps them look different in the crowd. And,

your customers will appreciate your forward-looking approach.

Helps you know your customer better

The success of any business depends on how well you understand your customers. Having a mobile

application helps you learn more about your customers such as their locations, gender, age and

spending behavior. These insights can help you design your products and services in a better manner.

Also, when you place your mobile application on Google Play or Apple Store, you put your business

where millions of people are searching for such services. And at a stroke the value proposition of your

business increases.