Urban Body Laser - The Four Overlooked Threats To A Fulfilled Life

The Four Overlooked Threats to a Fulfilled Life

Our self-confidence has an impact on our lives, but how

much?

Why Urban Body Laser commissioned a study…

• We work side by side with Canadians from all walks of life every day, so we’re familiar with the difficult challenges they face

• We know that when we feel good about ourselves, our entire life becomes more fulfilling

• But each day, we see people who struggle with self-confidence, and we wondered why so many are having such a hard time…

• So we hired an independent research company to investigate the power of confidence and how it relates to appearance

• We are pleased to share this study with you!

© Urban Body Laser - 2011 3

Our careers are more than just financial support…

• Professionals often define themselves by their career

• Men are especially notorious for keeping score in life by how much money they make

• However, true fulfillment is not just about the money…it’s also about outwardly reflecting who we are inside


• One study found that we are judged by our appearance almost instantly by those that meet us—within 1/10th of a second

• But we judge ourselves even faster—70% of self-esteem is connected to body image

• The sad truth is that the majority of us suffer from poor body image– 56% of North American women and

43% of men, report that they are unhappy with the way they look

Is who we are on the inside being reflected on the outside?


Source: First Impressions, Psychological Science, 2006; Does high self-esteem cause better performance, Interpersonal success, happiness, or healthier lifestyles? Psychological Science, 2003

We are naturally drawn to youthful faces


Source: What makes us attractive, Eden, D. accessed 2011

• Being drawn to attractiveness seems to be hard-wired into our brains

• Babies as young as three months old can pick out a “classically beautiful” face

• One of the key qualities that is subconsciously looked for is the smoothness of the face—a face that is wrinkle free!

Threat #1: A person’s perception of their appearance impacts their entire life

48% of women strongly agree with the statement “When I feel less beautiful I feel worse about myself in general”


Source: The Real Truth About Beauty: A Global Report, Harvard University, 2004

Our body image affects the workplace

• 91% of hiring managers said that pride in appearance helps them decide whether a candidate will do well in a job

• Self-confidence was such an important factor that it ranked higher than sense of humor or even where a candidate attended school!


Source: The ugly truth is that looks matter, Newsweek, 2011; First Impressions Count, Career Women, 2010

Appearance can equal an 18% difference in salary!

Our body image affects our relationships

• An extensive study on self-esteem found that people with low self-esteem engage in a variety of potentially destructive behaviors in their intimate relationships

• For example, 34% of women saidthey avoid sex because they are unhappy with their appearance


Source: The ugly truth is that looks matter, Newsweek, 2011; First Impressions Count, Career Women, 2010

Even the genital area is affected…

• In a study of nearly 2,500 women, pubic hair removal was reported to improve both self-image and sexual function


Source: Pubic shaving trend baffles experts, Spiegel, 2009

• And yet, only 50%

of women between the ages of 18-25 take the time to shave their pubic hair

Our negative body image is stifling us


• Many of us don’t live life to the fullest—simply because we don’t feel we look good

• What factors hurt our confidence the most?

• More than 33% of men suffer from excessive body hair—especially back hair

• According to a recent survey, 90% of women find back hair unattractive

• Unfortunately, shaving the back is nearly impossible, and even when it is done--when hair grows back, it seems to be thicker than ever


Source: Body Hair-What women think about body hair on men, Billet, D. 2010

Threat #2: Hair and skin problems

• Unwanted hair carries such a social stigma for women that 83% of Canadians shave themselves regularly

• Shaving is time-consuming and expensive

– 83,520 minutes , or nearly 1,400 hours of our lives will be wasted shaving

– It can cost a woman up to $23,000 over her lifetime to keep herself smooth

And yet, we continue to do it because…

Nearly all have turned to hair removal


Source: Overview of hair removal methods, Celluline, 2011; Women squander up to $23,000 and 58 days during lifetime removing unwanted hair, American Laser Centers, 2010

Threat #3: It’s harder than ever to look good

• Most skincare products use synthetic, chemical preservatives to increase shelf life

• Unfortunately, scientific evidence shows that these preservatives can have negative effects on the skin and can actually speed up the aging process

• While women are relying on these products to look younger and more beautiful, they may actually be damaging their skin and causing premature aging


Source: How to prevent premature aging with preservative free skin care, World wide health, 2011

Products may be causing weight gain as well


• Scientists say that chemical exposure could be playing a significant role in our inability to control our weight

• Endocrine Disrupting Chemicals (EDCs) are chemicals found in many common beauty products

• They are called EDCs because they disrupt normal hormonal functions in the body

Source: Obesegens May Contribute to America's Obesity Epidemic, American Health and Beauty, 12/21/10

EDCs are also known as obesegens


• Researchers have linked EDCs to obesity—and now call them OBESEGENS

• Obesegens change the way our body processes fat

• More than a dozen studies link Obesegens to weight gain--showing that they can lead to as much as a 36% increase in body fat

Source: Obesegens May Contribute to America's Obesity Epidemic, American Health and Beauty, 12/21/10

Threat #4: Most people are turning to cosmetic procedure. Unfortunately, private clinics are unregulated

• Imagine licensing a car but not licensing its driver

• This is essentially what happens with laser hair removal and photorejuvenation

• Anyone who can afford to buy a machine can use a machine

• In an effort to save a dime, many consumers risk undergoing cosmetic procedures that are performed by poorly trained technicians


Source: Laser hair removal: No training required? Journal Canadian Medical Association, 2010

Using poorly trained technicians can be a costly mistake…• The hair removal industry is in the top

20% of Better Business Bureau complaints in Canada

• The majority of these complaints--for ineffective treatment--are typically a result of poorly trained technicians or faulty equipment

• More than 75% of these complaints are never resolved

• Poorly trained technicians not only have your pocketbook in their hands…but your health as well


Source: BBB 2010 Canada Statistics

Poorly trained technicians can cause serious damage

When outdated machines are used or when poorly trained technicians perform laser hair removal treatment, permanent problems can occur, including:

– Severe burning

– Scarring

– Damage to the eyes

– Skin discoloration


Photo rejuvenation has serious risks as well


Source: Photorejuvenation with BBL/IPL, Illawarra Dermatology, 20

• Photo rejuvenation involves using an energy-delivery device to improve skin texture, fine wrinkles, scars, and hyperpigmentation

• When improperly performed, photo rejuvenation may cause harmful side effects including:– Severe burning of skin– Change in skin color– Muscle pain– Scarring– Indentations

Our reality…

• HAPPINESS, SELF-ESTEEM, and SOCIAL RELATIONSHIPS are greatly affected by feelings about physical appearance

• Individuals can take a proactive approach to enhance their outer beauty, but they face serious threats if they use poorly trained technicians or substandard equipment

• Fortunately, these threats can be overcome, and a transformation of life can be achieved…


Taking small steps can drastically change your outlook…

• 79% of participants in a survey said that removing body hair made them feel cleaner

• 56% said it made them feel more attractive

• 42% said it made them feel sexier

• Taking control of our appearance is key to feeling more attractive and confident


Source: Why We Take It Off…Hair, That Is, Nair Survey, 3/11/08

As a solution, people turn to laser hair removal

• Studies show that properly performed laser hair removal can achieve significant hair reduction—nearly 95%

• Laser hair removal is also cost effective—a woman can save up to $20,000 over a lifetime


Source: Effective permanent hair redeuction study, Harvard Medical School, 2008; Women squander

up to $23,000 and 58 days during lifetime removing unwanted hair, American Laser Centers, 6/28/10

What about photorejuvenation?

• Some of us live with permanent skin conditions that shatter our self-esteem

• All of us will see our skin begin to display the effects of aging over time

• Photo rejuvenation can restore theyouthful, healthy appearance we desire

• A study found that proper maintenance of photo rejunenation treatments can actually SLOW DOWN the aging process

• However, it is critical to find the right expert to perform any cosmetic procedure


Investigate essential factors in cosmetic clinics

• Does the provider have the right equipment?

• In order to avoid the risk of burning or ineffective treatment, it is absolutely essential that a provider uses the most advanced equipment possible

• Equipment should have sophisticated cooling systems in order for the procedure to be more controlled and customized

• This would include a large treatment area to increase efficiency and save money


Understand keys to successful cosmetic procedures

• There are three key aspects to consider when looking at equipment:

– Temperature control

– Energy setting

– Technician Training

• Without high quality equipment and expertly trained technicians, complications and unsatisfactory results WILL occur


How can people know the staff is properly trained?

• Ask about their training programs

• They should be investing in extensive training by leading experts in the field

• Staff should be trained in all procedures on an ongoing basis to ensure consistent results and a safe environment

• After receiving cosmetic procedures, it is appropriate to take a look at superior beauty products


What should people look for in cosmetic products?


Mineral based makeup

Mineral based makeup

Preservatives that use

essential oils rather than

chemicals

Preservatives that use

essential oils rather than

chemicals

Free of toxic, chemical

ingredients found in most makeup

Free of toxic, chemical

ingredients found in most makeup

Has physical sunscreen rather than a chemical

one

Has physical sunscreen rather than a chemical

one

Free from all fillers

Free from all fillers

Protect from environmental aging factors

Protect from environmental aging factors


Provides cosmetic products

that are free of harmful,

toxic ingredients

and that actually

reverse the aging

process

Provides cosmetic products

that are free of harmful,

toxic ingredients

and that actually

reverse the aging

process

Offers the latest

technology and

cosmetic procedures

Offers the latest

technology and

cosmetic procedures

Has a highly trained staffHas a highly trained staff

Provides treatments

that are effective and

safe

Provides treatments

that are effective and

safe

Has a history of success

stories and gives you access to

them

Has a history of success

stories and gives you access to

them

Provides a spa like

environment to relax you

Provides a spa like

environment to relax you

Utilize a provider who...Utilize a provider who...

What about the human element?


• One of the most important but overlooked qualities of a superior provider is compassion

• Technicians should not only be highly trained on equipment and procedures, but also on human relationships

• They should realize that changes that improve body image can be transforming life events

• Every visit should be like a date with an old friend— relaxing and rejuvenating throughout the entire process

Ask yourself…

• How is my appearance affecting my body image and quality of life?

• Am I using procedures and products that may be doing more harm than good?

• What changes can I make to improve my self-confidence and my future without risking my health?


We hope you learned valuable information today…


• Negative feelings about appearance can damage our body image and hinder life fulfillment

• Utilizing a superior cosmetic professional can improve body image and bring peace of mind

• We believe that we can provide answers to help overcome the issues that were discussed in this presentation

Our mission

• When you walk through our door, our mission is to not only to give you exceptional treatment but also to touch your heart

• We want Urban Body Laser to be a place that people can’t wait to return for their next visit - or even come early or stay late just to share with us


How we do what we do

• We invest in top-of-the-line equipment to provide clients of all skin types extremely safe and effective treatments

• Unlike many systems, ours is able to access the necessary depth in order to be used SAFELY AND EFFECTIVELYall year round

• For example, in the summer months you can continue your hair removal regardless of if you are tanned or not


What is the difference?

– The system we use lets us safely treat tanned and dark skin effectively

– A larger treatment area for each procedure to increase efficiency

– A more advanced cooling system to control and customize temperature settings


What sets us apart

• We believe that advanced equipment and better trained staff can change lives

• Our staff is trained by Dr. Bitter Jr., the foremost dermatologist in the field and co-inventor of the foto-rejuvenation© protocol

• We know that incorrect use of this protocol can actually cause skin imperfections, rather than healing them


What sets us apart?


• We are equally dedicated to the personal connection with our clients as we are to the technical aspects of treatment

• It's about making that human experience an unforgettable one!

What our clients are saying about us


"I used to be very self conscious about

my back hair. After my treatments, I

don't even think about it any longer. It

has raised my confidence level as well

as my self-image. The staff at Urban

Body Laser is very professional and

friendly. I would recommend their

services to anyone. If you are thinking

about getting anything done, check

with UBL - they are the specialists." ~

Kurtis Kril

"I recently completed the 4 month Flawless Face treatment and the results are amazing. I had a lot of dark pigment on my face from many years in the harsh Australian sun, and I had resigned myself to thinking that it was there to stay. But not anymore!! My face is now almost completely pigment free. I had visible results from the very first photorejuvenation treatment, and my skin hasn't looked this good since I was about 18. The girls at Urban Body all do an awesome job, explaining procedures to you thoroughly and making you feel genuinely cared for. Great job, great results!!" ~ Vicki Earl

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Urban Body Laser - The Four Overlooked Threats To A Fulfilled Life