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a presentation on use of social media for authors
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Whatever that may be?
Andrew Smith
A Geek who is paid to share lots of tech stuff
Works at the Open University as an academic
Currently author / co-author of thirteen text books
Also author / co-author of academic papers
An operating system (used on your Android Phone)
A case of bureaucratic traction
Personal motivation to ensure it recruits students (above target)
Used different social media tools to get message out there
Built up a „presence‟
Went from unranked◦ To Google Page 2
◦ Then Page 1
I did get others to help (this is valuable)
Don‟t expect to be Stephen Fry
Followers are useful
Getting your page links out there is more useful
Bit.ly and other short URLs
Google will find these
Don‟t go mad with twitter fever, its about timing and content
Have something to say Follow others Pre-tweet / re-tweet / reply Automate with Twuffer, TweetDeck or
IFTTT
Decision:◦ Do you want it to be your private
ramblings?◦ Do you wish it to be your professional
persona?◦ Or both?
Its not a case of what is better
More, which is right (for you)
Which may be both◦ You as an individual
◦ You as a „Fan Page‟
◦ You as a „group page‟
◦ You as a „hang out‟
◦ Using events …
Ability to link to RSS/Twitter
Helps the narrative
You the blogger
Others blogging on you
Linking to Facebook/Twitter/Google+ (more soon)
Can be on anything
You can set it up to be your website◦ So www.you.com
You can email entries◦ Therefore you can send them from
your smart-phone-pad-email-client thingy
Frequency is important, blogs with the frequency of a comet don‟t do well
This one is slightly more challenging
You have to be of note albeit in a minor way
Therefore it may be when you have something published
Keep to facts, not opinions
Anything posted must be verifiable
Wikipedia
RSS (really simple syndication)◦ You may also discover terms like Atom
You can feed twitter into Facebook or Google+
You can feed your blog into Twitter
You can feed other RSS sources into Twitter
You can use Paper.Li and link with IFTTT
Confused yet?
We are writers?
But …◦ Many respond to the spoken as well
as written word
◦ Poetry, prose and promotion
◦ Comedian Richard Herring is currently releasing five minute shorts
◦ Stephen Fry, used Twitter/AudioBooas a parallel to QI series H
Attempting to engage in a multi-media world (but keep it simple)
About you
About your work
Its not one channel, its all working in unison
Blog about each other
Co-Retweet
Agree posts on each other facebookwalls
Use „your writing group‟ as an interesting entity
Agree collaboration
Mumsnet ….◦ How this was started was unconventional
◦ But look at the impact?
There are no rules in this world, just enthusiasm
Cross-posting and forum postings
The impression of presence is often greater than presence itself
Don‟t fall into the Johann Hari / (some) MP‟s trap / and don‟t try to be „I am Spartacus‟
Keep it honest, ensure its fair
Keep it as accurate as possible, if its an opinion, say so
You will endure critique, respond, don‟t react
Rather than searching the net, let the net come to you
Setting key phrases◦ Title of your work, your name, your pseudonym
◦ Live or as a daily/weekly digest
I use it to watch „me‟, „modules‟ and others
“The codfish lays ten thousand eggs, The homely hen lays one; The codfish never cackles, To tell you when she's done; And so we scorn the codfish, While the humble hen we prize; Which only goes to show you, That it pays to advertise”
Blog : www.teraknor.co.uk
Twitter : @teraknor
WikiPedia : Andrew Smith Author Education Professional
◦ LinkedIn is also very useful
◦ PR does help, but they are an effort