An infographic about the difficulties of researching apartments online, for Swapt.com
Citation preview
1. Things that are easier to research than the apartment youre
trying to rent Product or company reviews on sites like Amazon and
Yelp make finding honest feedback about stuff pretty much
fool-proof, but you might be surprised by what type of things the
majority of reviews are for. A meme-influenced T Shirt 2793 reviews
on Amazon A late night drunk taco binge 2741 reviews on Yelp
Twilight, The Saga 2241 reviews on Amazon A Venture Capitalist 106
reviews on TheFunded Sexual Panthers 15 reviews on LuLu Even a
terrible blind date. El Farolito, SF, CA Online reviews are quickly
becoming the preferred method of researching products and
businesses. 79%of consumers trust online reviews as much as
word-of-mouth referrals of consumers say online reviews directly
impact buying 90% 120 reviews on Amazon Biscuits And wed bet our
That youve used a review to help make a buying decision, too.
Renting an apartment costs an average of of your gross income 25%
In some markets, the average cost sky rockets to 60% of your gross
monthly income And yet... Largest Condo Building in the World 8
reviews on Yelp Largest Apartment Community in the World 7 reviews
on Yelp Highest-Grossing Apartment Community in the World 88
reviews on Yelp Its easier to research the worlds largest gummy
bear than the largest and most valuable apartment communities in
the world. Worlds Largest Gummy Bear 147 reviews on Yelp Take a
stand against renting blind. What would you rather do? Buy the
wrong gummy bear Spend 25% of your income on a terrible apartment
or NEWS UPDATE: powered bySources available by request.
