The press and you

8/21/13

Hi

Why?

What does a story look like?

What is the journalist looking

for?

• Timing

– NEWs

• Significance

– Impact?

• Proximity

– LB post covers LB

• Prominence

– President > cat stuck in a tree

• Human Interest

– Emotional – lost dog found, solider returns

home.

A good story

How do they get a good story?

Pretty much…

• Story gets assigned

• First hand research

– Interviews

Five things to know

• On the record

– Everything you say can be used in the article

• On background

– Can not use names

• Not for attribution

– Can not use name but use another detail

• Off the record

– Nothing you say can be used

Reminders

• You’re in public…

• Journalist should ask to record you

– You can say no

• Anyone could be a “journalist”

– Bloggers, Facebookers, twitters, myspacers, li

vejournalers

Watch yo’ self

• Keep it simple

• Think about the environment

• Give the key message

• Get contact info

• Be confident