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The Effects of
Online Dating
Photo by: Ivan Bajic (iStock)
Online dating industry is worth $4billion globally.1
Picture by Atomic Imagery (Getty Images)
The online dating industry is
50% females and 50% males.2
Photo by PhotoAlto Agency RF (Getty Images)
The Market
Daters who are 50 and older is a huge and growing market.2 Photo by Corbis Photos Photograph Royalty Free
The average dating site customers spends $239 a year.3
Photo by Stock (iStock)
Photo by Karen Roach (BigStock Photo)
Niche dating sites satisfy specific
preferences such as those who are:
Gay
Obese
Cougars
Farmers
In a Religious Group
Convicts
Seeking Affairs4
Photo by Fox Searchlight Pictures
Photo by: Rudall30 (ShutterStock)
Success Rate
Today 33% of couples have met online.
By 2040 this number will rise to 70%.3
Photo by Zee Wallpaper
Photo by wallpaperlist.com
Changing the Industry
Internet dating sites create a larger and more fluid “dating marketplace,” which in turn yields better and more compatible
matches.4
Picture by Vstock (Getty Images)
Undermining Outcomes
“By suggesting that compatibility can be established from a
relatively small bank of trait-based information about a
person online dating sites may be supporting an ideology of
compatibility that decades of scientific research suggests is
false.”4
Picture by Blaz Kure (ShutterStock)
Controlling for baseline measurable variable like age,
education and marriage history, matching algorithms are
only “negligibly better than matching people at random.”4
Photo by Masterfile
Photo by: G Point Studio (ShutterStock)
Threatening Traditional Marriages
Could online dating threaten traditional marriages?
Why settle down when a better match is just a click away?4
Photo by Maridav (iStock Photo)
More options
cause the bar for
relationships to
increase…
People always think
they could have
it better. 4
Photo by Hasloo Group Production Studio (Shutterstock)
Online daters are more inclined to quit relationships when the going gets tough as there
are many alternatives.4
Photo by Shutterstock
Eroding Marriage Values Could online dating erode the values of
commitment and monogamy?4
Photo by CandyBox Images (BigStock Photo)
There will be more breakups, because
people won’t feel imprisoned in relationships
that aren’t right.4
Photo by Kiomi (stock.xchng)
Too Much Choice Increasing the variability of potential
matches increases the chance of rejecting
all potential mates... Too much choice
can cause burnout.4
Photo by Divya Avasthy (IB Times)
Safety and Online Dating As dating becomes more like Internet shopping, some worry about product safety…
Should there be regulations?4 Photo by Dominica News Online
Future of Dating
“We will reach a point when people don’t distinguish between meeting online and offline. We won’t refer to online dating; it will just be dating…
We aren't far away.”4 Photo by Shutterstock
Online Dating... For better or worse? Photo by Onur Dongel (iStock)
References 1. Internet dating: We just clicked. (1928, July 23). The Telegraph. Retrieved May
23, 2014, from http://www.telegraph.co.uk/women/sex/online-dating/9160622/Internet-dating-We-just-clicked.html
2. We Just Clicked. (n.d.). The Huffington Post UK. Retrieved May 23, 2014, from http://www.huffingtonpost.co.uk/2012/10/26/the-2bn-relationship-the-business-of-online-dating_n_2024458.html
3. Online Dating Statistics & Facts - Dating Sites Reviews. (n.d.). Dating Sites Reviews. Retrieved May 23, 2014, from http://www.datingsitesreviews.com/staticpages/index.php?page=Online-Dating-Industry-Facts-Statistics
4. Online dating and the search for true love -- or loves - Macleans.ca. (n.d.). Macleans.ca. Retrieved May 23, 2014, from http://www.macleans.ca/society/life/true-loves/