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DIAMOND GUIDE A CLOSER LOOK Understanding the CUT

The 4C's of Diamond Selling - A Closer Look: Cut

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Page 1: The 4C's of Diamond Selling - A Closer Look: Cut

DIAMOND GUIDEA CLOSER LOOK

Understanding the CUT

Page 2: The 4C's of Diamond Selling - A Closer Look: Cut

CUTThis refers to the proportions, symmetry and polish of a Diamond

- A DIAMONDS CUT IS ITS ABILITY TO INTERACT WITH LIGHT, NOT SHAPE - CUT IS THE MOST DIFFICULT ATTRIBUTE TO DETERMINE OF THE 4C’S - 3 ATTRIBUTES ARE EVALUATED FOR THE CUT:

1. BRIGHTNESS - INTERNAL & EXTERNAL LIGHT REFLECTION 2. FIRE - THE SCATTERING OF WHITE LIGHT 3. SCINTILLATION - AMOUNT OF SPARKLE & PATTERNS

Page 3: The 4C's of Diamond Selling - A Closer Look: Cut

MOST COMMON & POPULAR CUTS

Page 4: The 4C's of Diamond Selling - A Closer Look: Cut

“I never worry about diets. The only carrots that interest me are the number of carats in a diamond.”

-Mae West

LOOKING TO SELL A DIAMOND? NEED ASSISTANCE?

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